New Zealand: Watermelon Market 2024

Watermelon Market Size in New Zealand

The New Zealand watermelon market reduced to $X in 2022, falling by X% against the previous year. Overall, consumption recorded a noticeable descent. Over the period under review, the market hit record highs at $X in 2016; however, from 2017 to 2022, consumption failed to regain momentum.

Watermelon Production in New Zealand

In value terms, watermelon production rose rapidly to $X in 2022 estimated in export price. Over the period under review, production saw a relatively flat trend pattern. The pace of growth was the most pronounced in 2020 when the production volume increased by X% against the previous year. Watermelon production peaked at $X in 2016; however, from 2017 to 2022, production remained at a lower figure.

The average yield of watermelons in New Zealand dropped to X tons per ha in 2022, stabilizing at the year before. Over the period under review, the yield saw a relatively flat trend pattern. The most prominent rate of growth was recorded in 2019 when the yield increased by X% against the previous year. The watermelon yield peaked at X tons per ha in 2012; however, from 2013 to 2022, the yield remained at a lower figure. Despite the increased use of modern agricultural techniques and methods, future yield figures may still be impacted by adverse weather conditions.

In 2022, the total area harvested in terms of watermelons production in New Zealand totaled X ha, remaining stable against the previous year's figure. Over the period under review, the harvested area recorded a relatively flat trend pattern. The growth pace was the most rapid in 2018 when the harvested area increased by X% against the previous year. The watermelon harvested area peaked at X ha in 2014; however, from 2015 to 2022, the harvested area failed to regain momentum.

Watermelon Exports

Exports from New Zealand

In 2022, overseas shipments of watermelons decreased by X% to X tons, falling for the third year in a row after four years of growth. In general, exports saw a dramatic decline. The most prominent rate of growth was recorded in 2019 with an increase of X% against the previous year. As a result, the exports reached the peak of X tons. From 2020 to 2022, the growth of the exports remained at a somewhat lower figure.

In value terms, watermelon exports shrank dramatically to $X in 2022. Over the period under review, exports faced a sharp decline. The most prominent rate of growth was recorded in 2019 with an increase of X% against the previous year. As a result, the exports reached the peak of $X. From 2020 to 2022, the growth of the exports remained at a lower figure.

Exports by Country

French Polynesia (X kg) was the main destination for watermelon exports from New Zealand, accounting for a X% share of total exports. Moreover, watermelon exports to French Polynesia exceeded the volume sent to the second major destination, Samoa (X kg), sevenfold. The third position in this ranking was taken by Tonga (X kg), with a X% share.

From 2012 to 2022, the average annual rate of growth in terms of volume to French Polynesia stood at X%. Exports to the other major destinations recorded the following average annual rates of exports growth: Samoa (X% per year) and Tonga (X% per year).

In value terms, French Polynesia ($X) emerged as the key foreign market for watermelons exports from New Zealand, comprising X% of total exports. The second position in the ranking was held by Samoa ($X), with a X% share of total exports. It was followed by Fiji, with a X% share.

From 2012 to 2022, the average annual growth rate of value to French Polynesia amounted to X%. Exports to the other major destinations recorded the following average annual rates of exports growth: Samoa (X% per year) and Fiji (X% per year).

Export Prices by Country

The average watermelon export price stood at $X per ton in 2022, increasing by X% against the previous year. In general, the export price continues to indicate strong growth. As a result, the export price attained the peak level and is likely to continue growth in the immediate term.

There were significant differences in the average prices for the major overseas markets. In 2022, amid the top suppliers, the country with the highest price was Fiji ($X per ton), while the average price for exports to Tonga ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to South Korea (X%), while the prices for the other major destinations experienced more modest paces of growth.

Watermelon Imports

Imports into New Zealand

In 2022, the amount of watermelons imported into New Zealand shrank markedly to X tons, dropping by X% compared with 2021 figures. In general, imports recorded a abrupt setback. The most prominent rate of growth was recorded in 2021 when imports increased by X%. Over the period under review, imports hit record highs at X tons in 2017; however, from 2018 to 2022, imports failed to regain momentum.

In value terms, watermelon imports shrank remarkably to $X in 2022. Overall, imports saw a abrupt setback. The most prominent rate of growth was recorded in 2021 when imports increased by X% against the previous year. Imports peaked at $X in 2017; however, from 2018 to 2022, imports stood at a somewhat lower figure.

Imports by Country

In 2022, Australia (X tons) was the main supplier of watermelon to New Zealand, with a X% share of total imports. Moreover, watermelon imports from Australia exceeded the figures recorded by the second-largest supplier, Tonga (X tons), more than tenfold.

From 2012 to 2022, the average annual growth rate of volume from Australia stood at X%.

In value terms, Australia ($X) constituted the largest supplier of watermelons to New Zealand, comprising X% of total imports. The second position in the ranking was taken by Tonga ($X), with a X% share of total imports.

From 2012 to 2022, the average annual growth rate of value from Australia amounted to X%.

Import Prices by Country

In 2022, the average watermelon import price amounted to $X per ton, surging by X% against the previous year. In general, import price indicated a buoyant increase from 2012 to 2022: its price increased at an average annual rate of X% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, watermelon import price increased by X% against 2017 indices. The pace of growth appeared the most rapid in 2021 when the average import price increased by X%. The import price peaked in 2022 and is expected to retain growth in the immediate term.

Average prices varied somewhat amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was Australia ($X per ton), while the price for Tonga totaled $X per ton.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Australia (X%).

Source: IndexBox Platform

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