Jordan: Soft Drink Market 2024

Soft Drink Market Size in Jordan

In 2022, the Jordanian soft drink market decreased by X% to $X, falling for the second consecutive year after four years of growth. The market value increased at an average annual rate of X% from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. As a result, consumption reached the peak level of $X. From 2021 to 2022, the growth of the market remained at a somewhat lower figure.

Soft Drink Production in Jordan

In value terms, soft drink production rose markedly to $X in 2022 estimated in export price. In general, the total production indicated a moderate increase from 2012 to 2022: its value increased at an average annual rate of X% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, production decreased by X% against 2020 indices. The pace of growth was the most pronounced in 2020 when the production volume increased by X%. As a result, production reached the peak level of $X. From 2021 to 2022, production growth remained at a lower figure.

Soft Drink Exports

Exports from Jordan

In 2022, overseas shipments of soft drinks decreased by X% to X litres, falling for the third consecutive year after two years of growth. In general, exports faced a abrupt contraction. The pace of growth appeared the most rapid in 2018 with an increase of X%. Over the period under review, the exports hit record highs at X litres in 2014; however, from 2015 to 2022, the exports failed to regain momentum.

In value terms, soft drink exports reduced remarkably to $X in 2022. Overall, exports saw a abrupt decrease. The growth pace was the most rapid in 2013 when exports increased by X% against the previous year. As a result, the exports attained the peak of $X. From 2014 to 2022, the growth of the exports remained at a somewhat lower figure.

Exports by Country

Qatar (X litres) was the main destination for soft drink exports from Jordan, accounting for a X% share of total exports. Moreover, soft drink exports to Qatar exceeded the volume sent to the second major destination, Bahrain (X litres), threefold. The third position in this ranking was taken by Palestine (X litres), with a X% share.

From 2012 to 2022, the average annual growth rate of volume to Qatar stood at X%. Exports to the other major destinations recorded the following average annual rates of exports growth: Bahrain (X% per year) and Palestine (X% per year).

In value terms, Qatar ($X) remains the key foreign market for soft drinks exports from Jordan, comprising X% of total exports. The second position in the ranking was held by Bahrain ($X), with a X% share of total exports. It was followed by the United Arab Emirates, with an X% share.

From 2012 to 2022, the average annual rate of growth in terms of value to Qatar stood at X%. Exports to the other major destinations recorded the following average annual rates of exports growth: Bahrain (X% per year) and the United Arab Emirates (X% per year).

Export Prices by Country

The average soft drink export price stood at $X per litre in 2022, growing by X% against the previous year. Overall, the export price posted a resilient expansion. The pace of growth was the most pronounced in 2020 when the average export price increased by X% against the previous year. The export price peaked in 2022 and is expected to retain growth in the near future.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Gambia ($X per litre), while the average price for exports to Turkey ($X per litre) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Senegal (X%), while the prices for the other major destinations experienced more modest paces of growth.

Soft Drink Imports

Imports into Jordan

In 2022, approx. X litres of soft drinks were imported into Jordan; with a decrease of X% compared with the year before. Overall, imports continue to indicate a slight shrinkage. The pace of growth appeared the most rapid in 2014 when imports increased by X% against the previous year. Imports peaked at X litres in 2019; however, from 2020 to 2022, imports remained at a lower figure.

In value terms, soft drink imports reduced dramatically to $X in 2022. Over the period under review, total imports indicated slight growth from 2012 to 2022: its value increased at an average annual rate of X% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. The growth pace was the most rapid in 2020 with an increase of X%. Imports peaked at $X in 2021, and then shrank significantly in the following year.

Imports by Country

In 2022, Saudi Arabia (X litres) constituted the largest supplier of soft drink to Jordan, accounting for a X% share of total imports. Moreover, soft drink imports from Saudi Arabia exceeded the figures recorded by the second-largest supplier, Free Zones (X litres), eightfold. Austria (X litres) ranked third in terms of total imports with a X% share.

From 2012 to 2022, the average annual rate of growth in terms of volume from Saudi Arabia stood at X%. The remaining supplying countries recorded the following average annual rates of imports growth: Free Zones (X% per year) and Austria (X% per year).

In value terms, Saudi Arabia ($X) constituted the largest supplier of soft drinks to Jordan, comprising X% of total imports. The second position in the ranking was held by Free Zones ($X), with a X% share of total imports. It was followed by Austria, with a X% share.

From 2012 to 2022, the average annual growth rate of value from Saudi Arabia was relatively modest. The remaining supplying countries recorded the following average annual rates of imports growth: Free Zones (X% per year) and Austria (X% per year).

Import Prices by Country

In 2022, the average soft drink import price amounted to $X per litre, growing by X% against the previous year. In general, import price indicated a notable increase from 2012 to 2022: its price increased at an average annual rate of X% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, soft drink import price increased by X% against 2019 indices. The growth pace was the most rapid in 2020 an increase of X% against the previous year. The import price peaked in 2022 and is expected to retain growth in the near future.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was Saudi Arabia ($X per litre), while the price for Palestine ($X per litre) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Free Zones (X%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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