Japan: Kiwi Fruit Market Overview 2021

Kiwi Fruit Market Size in Japan

For the seventh year in a row, the Japanese kiwi fruit market recorded growth in sales value, which increased by X% to $X in 2020. Over the period under review, the total consumption indicated a resilient increase from 2007 to 2020: its value increased at an average annual rate of +X% over the last thirteen-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2020 figures, consumption increased by +X% against 2013 indices. The pace of growth was the most pronounced in 2016 with an increase of X% y-o-y. Over the period under review, the market reached the maximum level in 2020 and is expected to retain growth in the immediate term.

Kiwi Fruit Production in Japan

In value terms, kiwi fruit production declined rapidly to $X in 2020 estimated in export prices. Overall, production continues to indicate a modest increase. The pace of growth appeared the most rapid in 2011 when the production volume increased by X% y-o-y. Over the period under review, production attained the maximum level at $X in 2013; however, from 2014 to 2020, production remained at a lower figure.

In 2020, the average yield of kiwi fruit in Japan fell slightly to X tonnes per ha, almost unchanged from 2019. Over the period under review, the yield saw a relatively flat trend pattern. The pace of growth appeared the most rapid in 2017 with an increase of X% year-to-year. The kiwi fruit yield peaked at X tonnes per ha in 2008; however, from 2009 to 2020, the yield failed to regain the momentum. Despite the increased use of modern agricultural techniques and methods, future yield figures may still be impacted by adverse weather conditions.

In 2020, the kiwi fruit harvested area in Japan shrank to X ha, which is down by -X% on 2019 figures. Over the period under review, the harvested area recorded a perceptible decline. The pace of growth was the most pronounced in 2009 with a decrease of -X% year-to-year. Over the period under review, the harvested area dedicated to kiwi fruit production attained the peak figure at X ha in 2007; however, from 2008 to 2020, the harvested area remained at a lower figure.

Kiwi Fruit Exports

Exports from Japan

For the fourth year in a row, Japan recorded decline in overseas shipments of kiwi fruit, which decreased by -X% to X tonnes in 2020. Over the period under review, exports, however, continue to indicate a modest expansion. The growth pace was the most rapid in 2014 with an increase of X% against the previous year. Over the period under review, exports attained the peak figure at X tonnes in 2016; however, from 2017 to 2020, exports stood at a somewhat lower figure.

In value terms, kiwi fruit exports contracted modestly to $X in 2020. Overall, exports, however, recorded a buoyant expansion. The pace of growth appeared the most rapid in 2014 when exports increased by X% y-o-y. Over the period under review, exports attained the peak figure at $X in 2016; however, from 2017 to 2020, exports remained at a lower figure.

Exports by Country

Hong Kong SAR (X tonnes) and Taiwan (Chinese) (X tonnes) were the main destinations of kiwi fruit exports from Japan.

From 2007 to 2020, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by Taiwan (Chinese).

In value terms, the largest markets for kiwi fruit exported from Japan were Hong Kong SAR ($X) and Taiwan (Chinese) ($X terms of the main countries of destination, Taiwan (Chinese) saw the highest growth rate of the value of exports, over the period under review.

Export Prices by Country

In 2020, the average kiwi fruit export price amounted to $X per tonne, picking up by X% against the previous year. In general, the export price enjoyed a remarkable increase. The growth pace was the most rapid in 2009 when the average export price increased by X% year-to-year. The export price peaked in 2020 and is likely to continue growth in the near future.

Average prices varied noticeably for the major external markets. In 2020, the country with the highest price was Hong Kong SAR ($X per tonne), while the average price for exports to Taiwan (Chinese) amounted to $X per tonne.

From 2007 to 2020, the most notable rate of growth in terms of prices was recorded for supplies to Hong Kong SAR.

Kiwi Fruit Imports

Imports into Japan

In 2020, supplies from abroad of kiwi fruit decreased by -X% to X tonnes for the first time since 2017, thus ending a two-year rising trend. In general, imports, however, showed a strong increase. The most prominent rate of growth was recorded in 2016 when imports increased by X% against the previous year. Over the period under review, imports reached the maximum at X tonnes in 2019, and then shrank sharply in the following year.

In value terms, kiwi fruit imports stood at $X in 2020. Overall, imports, however, enjoyed a resilient increase. The most prominent rate of growth was recorded in 2016 with an increase of X% y-o-y. Imports peaked in 2020 and are likely to continue growth in the near future.

Imports by Country

In 2020, New Zealand (X tonnes) was the main supplier of kiwi fruit to Japan, accounting for a X% share of total imports. Moreover, kiwi fruit imports from New Zealand exceeded the figures recorded by the second-largest supplier, the U.S. (X tonnes), more than tenfold.

From 2007 to 2020, the average annual growth rate of volume from New Zealand totaled +X%. The remaining supplying countries recorded the following average annual rates of imports growth: the U.S. (+X% per year) and Chile (+X% per year).

In value terms, New Zealand ($X) constituted the largest supplier of kiwi fruit to Japan, comprising X% of total imports. The second position in the ranking was occupied by the U.S. ($X), with a X% share of total imports.

From 2007 to 2020, the average annual growth rate of value from New Zealand stood at +X%. The remaining supplying countries recorded the following average annual rates of imports growth: the U.S. (+X% per year) and Chile (+X% per year).

Import Prices by Country

In 2020, the average kiwi fruit import price amounted to $X per tonne, picking up by X% against the previous year. Over the last thirteen-year period, it increased at an average annual rate of +X%. As a result, import price attained the peak level and is likely to continue growth in the immediate term.

Prices varied noticeably by the country of origin; the country with the highest price was New Zealand ($X per tonne), while the price for Chile ($X per tonne) was amongst the lowest.

From 2007 to 2020, the most notable rate of growth in terms of prices was attained by the U.S., while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform