Japan: Kiwi Fruit Market Overview 2021

Kiwi Fruit Market Size in Japan

In 2019, the Japanese kiwi fruit market increased by X% to $X, rising for the fourth year in a row after three years of decline. In general, the total consumption indicated a strong expansion from 2007 to 2019: its value increased at an average annual rate of +X% over the last twelve-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2019 figures, consumption increased by +X% against 2015 indices. The most prominent rate of growth was recorded in 2008 when the market value increased by X% against the previous year. Kiwi fruit consumption peaked in 2019 and is likely to see gradual growth in years to come.

Kiwi Fruit Production in Japan

In value terms, kiwi fruit production declined slightly to $X in 2019 estimated in export prices. Overall, production saw a mild decline. The most prominent rate of growth was recorded in 2017 when the production volume increased by X% against the previous year. Kiwi fruit production peaked at $X in 2009; however, from 2010 to 2019, production stood at a somewhat lower figure.

The average yield of kiwi fruit in Japan totaled X tonnes per ha in 2019, remaining stable against the previous year. Overall, the yield continues to indicate a relatively flat trend pattern. The most prominent rate of growth was recorded in 2017 when the yield increased by X% year-to-year. The kiwi fruit yield peaked at X tonnes per ha in 2008; however, from 2009 to 2019, the yield remained at a lower figure. Despite the increased use of modern agricultural techniques and methods, future yield figures may still be impacted by adverse weather conditions.

In 2019, the kiwi fruit harvested area in Japan shrank to X ha, which is down by -X% compared with the previous year. Over the period under review, the harvested area saw a perceptible decline. The growth pace was the most rapid in 2009 when the harvested area decreased by -X% against the previous year. Over the period under review, the harvested area dedicated to kiwi fruit production attained the maximum at X ha in 2007; however, from 2008 to 2019, the harvested area failed to regain the momentum.

Kiwi Fruit Exports

Exports from Japan

In 2019, overseas shipments of kiwi fruit decreased by -X% to X tonnes, falling for the third year in a row after three years of growth. Overall, exports recorded a perceptible downturn. The most prominent rate of growth was recorded in 2010 when exports increased by X% against the previous year. Over the period under review, exports attained the peak figure at X tonnes in 2016; however, from 2017 to 2019, exports failed to regain the momentum.

In value terms, kiwi fruit exports contracted rapidly to $X in 2019. In general, exports saw resilient growth. The growth pace was the most rapid in 2010 when exports increased by X% against the previous year. Over the period under review, exports reached the maximum at $X in 2016; however, from 2017 to 2019, exports failed to regain the momentum.

Exports by Country

Hong Kong SAR (X tonnes) was the main destination for kiwi fruit exports from Japan, accounting for a X% share of total exports. Moreover, kiwi fruit exports to Hong Kong SAR exceeded the volume sent to the second major destination, Taiwan (Chinese) (X tonnes), twofold.

From 2007 to 2019, the average annual rate of growth in terms of volume to Hong Kong SAR amounted to +X%.

In value terms, Hong Kong SAR ($X) and Taiwan (Chinese) ($X) constituted the largest markets for kiwi fruit exported from Japan worldwide, with a combined X% share of total exports.

Among the main countries of destination, Taiwan (Chinese) recorded the highest rates of growth with regard to the value of exports, over the period under review.

Export Prices by Country

The average kiwi fruit export price stood at $X per tonne in 2019, rising by X% against the previous year. Over the period under review, the export price saw a prominent increase. The pace of growth was the most pronounced in 2009 an increase of X% y-o-y. Over the period under review, average export prices reached the maximum in 2019 and is likely to continue growth in the near future.

Average prices varied noticeably for the major export markets. In 2019, the country with the highest price was Taiwan (Chinese) ($X per tonne), while the average price for exports to Hong Kong SAR stood at $X per tonne.

From 2007 to 2019, the most notable rate of growth in terms of prices was recorded for supplies to Taiwan (Chinese).

Kiwi Fruit Imports

Imports into Japan

In 2019, imports of kiwi fruit into Japan totaled X tonnes, remaining relatively unchanged against the year before. In general, total imports indicated prominent growth from 2007 to 2019: its volume increased at an average annual rate of +X% over the last twelve years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2019 figures, imports increased by +X% against 2013 indices. The growth pace was the most rapid in 2015 with an increase of X% year-to-year. Imports peaked in 2019 and are likely to see gradual growth in the near future.

In value terms, kiwi fruit imports rose notably to $X in 2019. Overall, imports saw a prominent expansion. The pace of growth appeared the most rapid in 2016 with an increase of X% y-o-y. Over the period under review, imports attained the maximum in 2019 and are likely to see steady growth in the near future.

Imports by Country

In 2019, New Zealand (X tonnes) was the main supplier of kiwi fruit to Japan, with a X% share of total imports. It was followed by the U.S. (X tonnes), with a X% share of total imports.

From 2007 to 2019, the average annual rate of growth in terms of volume from New Zealand stood at +X%. The remaining supplying countries recorded the following average annual rates of imports growth: the U.S. (+X% per year) and Chile (+X% per year).

In value terms, New Zealand ($X) constituted the largest supplier of kiwi fruit to Japan, comprising X% of total imports. The second position in the ranking was occupied by the U.S. ($X), with a X% share of total imports.

From 2007 to 2019, the average annual rate of growth in terms of value from New Zealand totaled +X%. The remaining supplying countries recorded the following average annual rates of imports growth: the U.S. (+X% per year) and Chile (+X% per year).

Import Prices by Country

The average kiwi fruit import price stood at $X per tonne in 2019, rising by X% against the previous year. Over the period from 2007 to 2019, it increased at an average annual rate of +X%. The growth pace was the most rapid in 2008 when the average import price increased by X% y-o-y. Over the period under review, average import prices reached the maximum at $X per tonne in 2012; however, from 2013 to 2019, import prices remained at a lower figure.

There were significant differences in the average prices amongst the major supplying countries. In 2019, the country with the highest price was New Zealand ($X per tonne), while the price for Chile ($X per tonne) was amongst the lowest.

From 2007 to 2019, the most notable rate of growth in terms of prices was attained by the U.S., while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox AI Platform

Frequently Asked Questions (FAQ) :

What are the largest markets for kiwi fruit in the world?

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The country with the largest volume of kiwi fruit consumption was China (2.2M tonnes), comprising approx. 51% of total volume. Moreover, kiwi fruit consumption in China exceeded the figures recorded by the second-largest consumer, Italy (338K tonnes), sevenfold. Iran (177K tonnes) ranked third in terms of total consumption with a 4.1% share.

What are the largest producers of kiwi fruit in the world?

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China (2.1M tonnes) constituted the country with the largest volume of kiwi fruit production, accounting for 49% of total volume. Moreover, kiwi fruit production in China exceeded the figures recorded by the second-largest producer, Italy (578K tonnes), fourfold. The third position in this ranking was occupied by New Zealand (533K tonnes), with a 12% share.

What are the leading suppliers of kiwi fruit to Japan?

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In value terms, New Zealand ($397M) constituted the largest supplier of kiwi fruit to Japan, comprising 97% of total imports. The second position in the ranking was occupied by the U.S. ($7.7M), with a 1.9% share of total imports.

What are the leading importers of kiwi fruit from Japan?

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In value terms, Hong Kong SAR ($128K) and Taiwan (Chinese) ($71K) appeared to be the largest markets for kiwi fruit exported from Japan worldwide, together accounting for 100% of total exports.

What is the average export price for kiwi fruit in Japan?

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The average kiwi fruit export price stood at $8,981 per tonne in 2019, increasing by 12% against the previous year.

What is the average import price for kiwi fruit in Japan?

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In 2019, the average kiwi fruit import price amounted to $3,856 per tonne, surging by 10% against the previous year.