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Japan - Kiwi Fruits - Market Analysis, Forecast, Size, Trends and Insights
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Japan: Kiwi Fruit Market Overview 2021

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Kiwi Fruit Market Size in Japan

In 2019, the Japanese kiwi fruit market increased by X% to $X, rising for the fourth year in a row after three years of decline. In general, the total consumption indicated a strong expansion from 2007 to 2019: its value increased at an average annual rate of +X% over the last twelve-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2019 figures, consumption increased by +X% against 2015 indices. The most prominent rate of growth was recorded in 2008 when the market value increased by X% against the previous year. Kiwi fruit consumption peaked in 2019 and is likely to see gradual growth in years to come.

Kiwi Fruit Production in Japan

In value terms, kiwi fruit production declined slightly to $X in 2019 estimated in export prices. Overall, production saw a mild decline. The most prominent rate of growth was recorded in 2017 when the production volume increased by X% against the previous year. Kiwi fruit production peaked at $X in 2009; however, from 2010 to 2019, production stood at a somewhat lower figure.

The average yield of kiwi fruit in Japan totaled X tonnes per ha in 2019, remaining stable against the previous year. Overall, the yield continues to indicate a relatively flat trend pattern. The most prominent rate of growth was recorded in 2017 when the yield increased by X% year-to-year. The kiwi fruit yield peaked at X tonnes per ha in 2008; however, from 2009 to 2019, the yield remained at a lower figure. Despite the increased use of modern agricultural techniques and methods, future yield figures may still be impacted by adverse weather conditions.

In 2019, the kiwi fruit harvested area in Japan shrank to X ha, which is down by -X% compared with the previous year. Over the period under review, the harvested area saw a perceptible decline. The growth pace was the most rapid in 2009 when the harvested area decreased by -X% against the previous year. Over the period under review, the harvested area dedicated to kiwi fruit production attained the maximum at X ha in 2007; however, from 2008 to 2019, the harvested area failed to regain the momentum.

Kiwi Fruit Exports

Exports from Japan

In 2019, overseas shipments of kiwi fruit decreased by -X% to X tonnes, falling for the third year in a row after three years of growth. Overall, exports recorded a perceptible downturn. The most prominent rate of growth was recorded in 2010 when exports increased by X% against the previous year. Over the period under review, exports attained the peak figure at X tonnes in 2016; however, from 2017 to 2019, exports failed to regain the momentum.

In value terms, kiwi fruit exports contracted rapidly to $X in 2019. In general, exports saw resilient growth. The growth pace was the most rapid in 2010 when exports increased by X% against the previous year. Over the period under review, exports reached the maximum at $X in 2016; however, from 2017 to 2019, exports failed to regain the momentum.

Exports by Country

Hong Kong SAR (X tonnes) was the main destination for kiwi fruit exports from Japan, accounting for a X% share of total exports. Moreover, kiwi fruit exports to Hong Kong SAR exceeded the volume sent to the second major destination, Taiwan (Chinese) (X tonnes), twofold.

From 2007 to 2019, the average annual rate of growth in terms of volume to Hong Kong SAR amounted to +X%.

In value terms, Hong Kong SAR ($X) and Taiwan (Chinese) ($X) constituted the largest markets for kiwi fruit exported from Japan worldwide, with a combined X% share of total exports.

Among the main countries of destination, Taiwan (Chinese) recorded the highest rates of growth with regard to the value of exports, over the period under review.

Export Prices by Country

The average kiwi fruit export price stood at $X per tonne in 2019, rising by X% against the previous year. Over the period under review, the export price saw a prominent increase. The pace of growth was the most pronounced in 2009 an increase of X% y-o-y. Over the period under review, average export prices reached the maximum in 2019 and is likely to continue growth in the near future.

Average prices varied noticeably for the major export markets. In 2019, the country with the highest price was Taiwan (Chinese) ($X per tonne), while the average price for exports to Hong Kong SAR stood at $X per tonne.

From 2007 to 2019, the most notable rate of growth in terms of prices was recorded for supplies to Taiwan (Chinese).

Kiwi Fruit Imports

Imports into Japan

In 2019, imports of kiwi fruit into Japan totaled X tonnes, remaining relatively unchanged against the year before. In general, total imports indicated prominent growth from 2007 to 2019: its volume increased at an average annual rate of +X% over the last twelve years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2019 figures, imports increased by +X% against 2013 indices. The growth pace was the most rapid in 2015 with an increase of X% year-to-year. Imports peaked in 2019 and are likely to see gradual growth in the near future.

In value terms, kiwi fruit imports rose notably to $X in 2019. Overall, imports saw a prominent expansion. The pace of growth appeared the most rapid in 2016 with an increase of X% y-o-y. Over the period under review, imports attained the maximum in 2019 and are likely to see steady growth in the near future.

Imports by Country

In 2019, New Zealand (X tonnes) was the main supplier of kiwi fruit to Japan, with a X% share of total imports. It was followed by the U.S. (X tonnes), with a X% share of total imports.

From 2007 to 2019, the average annual rate of growth in terms of volume from New Zealand stood at +X%. The remaining supplying countries recorded the following average annual rates of imports growth: the U.S. (+X% per year) and Chile (+X% per year).

In value terms, New Zealand ($X) constituted the largest supplier of kiwi fruit to Japan, comprising X% of total imports. The second position in the ranking was occupied by the U.S. ($X), with a X% share of total imports.

From 2007 to 2019, the average annual rate of growth in terms of value from New Zealand totaled +X%. The remaining supplying countries recorded the following average annual rates of imports growth: the U.S. (+X% per year) and Chile (+X% per year).

Import Prices by Country

The average kiwi fruit import price stood at $X per tonne in 2019, rising by X% against the previous year. Over the period from 2007 to 2019, it increased at an average annual rate of +X%. The growth pace was the most rapid in 2008 when the average import price increased by X% y-o-y. Over the period under review, average import prices reached the maximum at $X per tonne in 2012; however, from 2013 to 2019, import prices remained at a lower figure.

There were significant differences in the average prices amongst the major supplying countries. In 2019, the country with the highest price was New Zealand ($X per tonne), while the price for Chile ($X per tonne) was amongst the lowest.

From 2007 to 2019, the most notable rate of growth in terms of prices was attained by the U.S., while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox AI Platform

Frequently Asked Questions (FAQ) :

What are the largest markets for kiwi fruit in the world?
+
The country with the largest volume of kiwi fruit consumption was China (2.2M tonnes), comprising approx. 51% of total volume. Moreover, kiwi fruit consumption in China exceeded the figures recorded by the second-largest consumer, Italy (338K tonnes), sevenfold. Iran (177K tonnes) ranked third in terms of total consumption with a 4.1% share.
What are the largest producers of kiwi fruit in the world?
+
China (2.1M tonnes) constituted the country with the largest volume of kiwi fruit production, accounting for 49% of total volume. Moreover, kiwi fruit production in China exceeded the figures recorded by the second-largest producer, Italy (578K tonnes), fourfold. The third position in this ranking was occupied by New Zealand (533K tonnes), with a 12% share.
What are the leading suppliers of kiwi fruit to Japan?
+
In value terms, New Zealand ($397M) constituted the largest supplier of kiwi fruit to Japan, comprising 97% of total imports. The second position in the ranking was occupied by the U.S. ($7.7M), with a 1.9% share of total imports.
What are the leading importers of kiwi fruit from Japan?
+
In value terms, Hong Kong SAR ($128K) and Taiwan (Chinese) ($71K) appeared to be the largest markets for kiwi fruit exported from Japan worldwide, together accounting for 100% of total exports.
What is the average export price for kiwi fruit in Japan?
+
The average kiwi fruit export price stood at $8,981 per tonne in 2019, increasing by 12% against the previous year.
What is the average import price for kiwi fruit in Japan?
+
In 2019, the average kiwi fruit import price amounted to $3,856 per tonne, surging by 10% against the previous year.

Product coverage:
• FCL 592 - Kiwi fruit

This report provides an in-depth analysis of the kiwi fruit market in Japan. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2025.


Country coverage:
• Japan

Data coverage:
• Market volume and value
• Per Capita consumption
• Forecast of the market dynamics in the medium term
• Trade (exports and imports) in Japan
• Export and import prices
• Market trends, drivers and restraints
• Key market players and their profiles

Reasons to buy this report:
• Take advantage of the latest data
• Find deeper insights into current market developments
• Discover vital success factors affecting the market
This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:
1. How to diversify your business and benefit from new market opportunities
2. How to load your idle production capacity
3. How to boost your sales on overseas markets
4. How to increase your profit margins
5. How to make your supply chain more sustainable
6. How to reduce your production and supply chain costs
7. How to outsource production to other countries
8. How to prepare your business for global expansion
While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.
1. INTRODUCTION

Making Data-Driven Decisions to Grow Your Business

1.1
REPORT DESCRIPTION
1.2
RESEARCH METHODOLOGY AND AI PLATFORM
1.3
DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
1.4
GLOSSARY AND SPECIFIC TERMS
2. EXECUTIVE SUMMARY

A Quick Overview of Market Performance

2.1
KEY FINDINGS
2.2
MARKET TRENDS
3. MARKET OVERVIEW

Understanding the Current State of The Market and Its Prospects

3.1
MARKET SIZE
3.2
MARKET STRUCTURE
3.3
TRADE BALANCE
3.4
PER CAPITA CONSUMPTION
3.5
MARKET FORECAST TO 2030
4. MOST PROMISING PRODUCTS

Finding New Products to Diversify Your Business

4.1
TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
4.2
BEST-SELLING PRODUCTS
4.3
MOST CONSUMED PRODUCT
4.4
MOST TRADED PRODUCT
4.5
MOST PROFITABLE PRODUCT FOR EXPORT
5. MOST PROMISING SUPPLYING COUNTRIES

Choosing the Best Countries to Establish Your Sustainable Supply Chain

5.1
TOP COUNTRIES TO SOURCE YOUR PRODUCT
5.2
TOP PRODUCING COUNTRIES
5.3
COUNTRIES WITH TOP YIELDS
5.4
TOP EXPORTING COUNTRIES
5.5
LOW-COST EXPORTING COUNTRIES
6. MOST PROMISING OVERSEAS MARKETS

Choosing the Best Countries to Boost Your Exports

6.1
TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
6.2
TOP CONSUMING MARKETS
6.3
UNSATURATED MARKETS
6.4
TOP IMPORTING MARKETS
6.5
MOST PROFITABLE MARKETS
7. PRODUCTION

The Latest Trends and Insights into The Industry

7.1
PRODUCTION, HARVESTED AREA AND YIELD
8. IMPORTS

The Largest Import Supplying Countries

8.1
IMPORTS FROM 2007–2019
8.2
IMPORTS BY COUNTRY
8.3
IMPORT PRICES BY COUNTRY
9. EXPORTS

The Largest Destinations for Exports

9.1
EXPORTS FROM 2007–2019
9.2
EXPORTS BY COUNTRY
9.3
EXPORT PRICES BY COUNTRY
10. PROFILES OF MAJOR PRODUCERS

The Largest Producers on The Market and Their Profiles

LIST OF TABLES
Table 1:
Key Findings In 2019
Table 2:
Market Volume, In Physical Terms, 2007–2019
Table 3:
Market Value, 2007–2019
Table 4:
Per Capita Consumption In 2007–2019
Table 5:
Imports, In Physical Terms, By Country, 2007–2019
Table 6:
Imports, In Value Terms, By Country, 2007–2019
Table 7:
Import Prices, By Country Of Origin, 2007–2019
Table 8:
Exports, In Physical Terms, By Country, 2007–2019
Table 9:
Exports, In Value Terms, By Country, 2007–2019
Table 10:
Export Prices, By Country Of Destination, 2007–2019
LIST OF FIGURES
Figure 1:
Market Volume, In Physical Terms, 2007–2019
Figure 2:
Market Value, 2007–2019
Figure 3:
Market Structure – Domestic Supply vs. Imports, In Physical Terms, 2007–2019
Figure 4:
Market Structure – Domestic Supply vs. Imports, In Value Terms, 2007–2019
Figure 5:
Trade Balance, In Physical Terms, 2007–2019
Figure 6:
Trade Balance, In Value Terms, 2007–2019
Figure 7:
Per Capita Consumption, 2007–2019
Figure 8:
Market Forecast To 2025
Figure 9:
Products: Market Size And Growth, By Type
Figure 10:
Products: Average Per Capita Consumption, By Type
Figure 11:
Products: Exports And Growth, By Type
Figure 12:
Products: Export Prices And Growth, By Type
Figure 13:
Production Volume And Growth
Figure 14:
Yield And Growth
Figure 15:
Exports And Growth
Figure 16:
Export Prices And Growth
Figure 17:
Market Size And Growth
Figure 18:
Per Capita Consumption
Figure 19:
Imports And Growth
Figure 20:
Import Prices
Figure 21:
Production, In Physical Terms, 2007–2019
Figure 22:
Production, In Value Terms, 2007–2019
Figure 23:
Area Harvested, 2007–2019
Figure 24:
Yield, 2007–2019
Figure 25:
Imports, In Physical Terms, 2007–2019
Figure 26:
Imports, In Value Terms, 2007–2019
Figure 27:
Imports, In Physical Terms, By Country, 2019
Figure 28:
Imports, In Physical Terms, By Country, 2007–2019
Figure 29:
Imports, In Value Terms, By Country, 2007–2019
Figure 30:
Import Prices, By Country Of Origin, 2007–2019
Figure 31:
Exports, In Physical Terms, 2007–2019
Figure 32:
Exports, In Value Terms, 2007–2019
Figure 33:
Exports, In Physical Terms, By Country, 2019
Figure 34:
Exports, In Physical Terms, By Country, 2007–2019
Figure 35:
Exports, In Value Terms, By Country, 2007–2019
Figure 36:
Export Prices, By Country Of Destination, 2007–2019

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