Japan: Market for Crispbread, Rusks and Toasted Bread 2023

Market Size for Crispbread, Rusks and Toasted Bread in Japan

The Japanese market for crispbread, rusks and toasted bread reduced to $X in 2021, which is down by -11% against the previous year. Over the period under review, the total consumption indicated a mild increase from 2012 to 2021: its value increased at an average annual rate of +1.9% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, consumption increased by +14.2% against 2019 indices. As a result, consumption reached the peak level of $X. From 2015 to 2021, the growth of the market failed to regain momentum.

Production of Crispbread, Rusks and Toasted Bread in Japan

In value terms, crispbread, rusk and toasted bread production contracted to $X in 2021 estimated in export price. Overall, the total production indicated a noticeable expansion from 2012 to 2021: its value increased at an average annual rate of +2.4% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, production increased by +13.9% against 2019 indices. The growth pace was the most rapid in 2014 when the production volume increased by 74%. As a result, production attained the peak level of $X. From 2015 to 2021, production growth remained at a somewhat lower figure.

Exports of Crispbread, Rusks and Toasted Bread

Exports from Japan

In 2021, overseas shipments of crispbread, rusks and toasted bread increased by 1% to X tons, rising for the second consecutive year after two years of decline. The total export volume increased at an average annual rate of +1.6% from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The most prominent rate of growth was recorded in 2016 when exports increased by 27%. Over the period under review, the exports hit record highs at X tons in 2017; however, from 2018 to 2021, the exports failed to regain momentum.

In value terms, crispbread, rusk and toasted bread exports soared to $X in 2021. In general, total exports indicated a remarkable increase from 2012 to 2021: its value increased at an average annual rate of +7.2% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, exports increased by +48.0% against 2018 indices. The pace of growth was the most pronounced in 2014 with an increase of 49%. The exports peaked in 2021 and are expected to retain growth in the near future.

Exports by Country

China (X tons), the United Arab Emirates (X tons) and Hong Kong SAR (X tons) were the main destinations of crispbread, rusk and toasted bread exports from Japan, together comprising 52% of total exports. These countries were followed by the United States, Taiwan (Chinese), South Korea, Thailand, Canada, Singapore and Palau, which together accounted for a further 41%.

From 2012 to 2021, the biggest increases were recorded for South Korea (with a CAGR of +70.3%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, Hong Kong SAR ($X), China ($X) and Taiwan (Chinese) ($X) appeared to be the largest markets for crispbread, rusk and toasted bread exported from Japan worldwide, with a combined 60% share of total exports. The United States, the United Arab Emirates, South Korea, Thailand, Singapore, Canada and Palau lagged somewhat behind, together accounting for a further 34%.

In terms of the main countries of destination, South Korea, with a CAGR of +57.8%, saw the highest growth rate of the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The average export price for crispbread, rusks and toasted bread stood at $X per ton in 2021, surging by 26% against the previous year. In general, export price indicated a prominent expansion from 2012 to 2021: its price increased at an average annual rate of +5.6% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, crispbread, rusk and toasted bread export price increased by +38.2% against 2018 indices. The export price peaked at $X per ton in 2015; however, from 2016 to 2021, the export prices remained at a lower figure.

There were significant differences in the average prices for the major external markets. In 2021, the country with the highest price was Taiwan (Chinese) ($X per ton), while the average price for exports to the United Arab Emirates ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Palau (+8.1%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Crispbread, Rusks and Toasted Bread

Imports into Japan

In 2021, imports of crispbread, rusks and toasted bread into Japan stood at X tons, surging by 4.9% against the year before. Over the period under review, imports, however, continue to indicate a deep contraction. The most prominent rate of growth was recorded in 2017 when imports increased by 19%. Imports peaked at X tons in 2012; however, from 2013 to 2021, imports failed to regain momentum.

In value terms, crispbread, rusk and toasted bread imports expanded rapidly to $X in 2021. Overall, imports, however, continue to indicate a noticeable setback. The most prominent rate of growth was recorded in 2017 with an increase of 22%. Imports peaked at $X in 2012; however, from 2013 to 2021, imports failed to regain momentum.

Imports by Country

Portugal (X tons), China (X tons) and the United States (X tons) were the main suppliers of crispbread, rusk and toasted bread imports to Japan, with a combined 41% share of total imports. Norway, Spain, Thailand, Italy, South Korea, France, Australia, Bulgaria, Vietnam and Germany lagged somewhat behind, together accounting for a further 49%.

From 2012 to 2021, the most notable rate of growth in terms of purchases, amongst the main suppliers, was attained by Thailand (with a CAGR of +169.0%), while imports for the other leaders experienced more modest paces of growth.

In value terms, the largest crispbread, rusk and toasted bread suppliers to Japan were Norway ($X), Thailand ($X) and Portugal ($X), together comprising 38% of total imports.

In terms of the main suppliers, Thailand, with a CAGR of +171.4%, saw the highest rates of growth with regard to the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The average import price for crispbread, rusks and toasted bread stood at $X per ton in 2021, growing by 8.9% against the previous year. Over the period from 2012 to 2021, it increased at an average annual rate of +1.8%. The growth pace was the most rapid in 2013 when the average import price increased by 17% against the previous year. As a result, import price attained the peak level of $X per ton; afterwards, it flattened through to 2021.

Prices varied noticeably country of origin: the country with the highest price was Australia ($X per ton), while the price for China ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Bulgaria (+23.4%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Market Intelligence Platform

Frequently Asked Questions (FAQ) :