Germany: Watch Market Overview 2021

Watch Market Size in Germany

The German watch market stood at $X in 2019, flattening at the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). In general, consumption recorded a relatively flat trend pattern.

Watch Exports

Exports from Germany

In 2020, overseas shipments of watches decreased by -X% to X tonnes for the first time since 2017, thus ending a two-year rising trend. Overall, exports, however, showed a buoyant expansion. The growth pace was the most rapid in 2015 with an increase of X% y-o-y. As a result, exports attained the peak of X tonnes. from 2016 to 2020, the growth exports remained at a somewhat lower figure.

In value terms, watch exports reduced to $X in 2020. In general, total exports indicated a perceptible increase from 2007 to 2020: its value increased at an average annual rate of +X% over the last thirteen years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2020 figures, exports decreased by -X% against 2014 indices. The growth pace was the most rapid in 2011 with an increase of X% y-o-y. Over the period under review, exports attained the peak figure at $X in 2014; however, from 2015 to 2020, exports remained at a lower figure.

Exports by Country

Poland (X tonnes) was the main destination for watch exports from Germany, accounting for a X% share of total exports. Moreover, watch exports to Poland exceeded the volume sent to the second major destination, France (X tonnes), twofold. The third position in this ranking was occupied by Italy (X tonnes), with a X% share.

From 2007 to 2020, the average annual growth rate of volume to Poland stood at +X%. Exports to the other major destinations recorded the following average annual rates of exports growth: France (+X% per year) and Italy (+X% per year).

In value terms, the largest markets for watch exported from Germany were France ($X), Switzerland ($X) and Poland ($X), together comprising X% of total exports.

Poland saw the highest growth rate of the value of exports, among the main countries of destination over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2020, the average watch export price amounted to $X per tonne, declining by -X% against the previous year. In general, the export price recorded a perceptible shrinkage. The most prominent rate of growth was recorded in 2008 when the average export price increased by X% y-o-y. Over the period under review, average export prices reached the peak figure at $X per tonne in 2012; however, from 2013 to 2020, export prices remained at a lower figure.

Prices varied noticeably by the country of destination; the country with the highest price was Switzerland ($X per tonne), while the average price for exports to Russia ($X per tonne) was amongst the lowest.

From 2007 to 2020, the most notable rate of growth in terms of prices was recorded for supplies to Spain, while the prices for the other major destinations experienced more modest paces of growth.

Watch Imports

Imports into Germany

For the third consecutive year, Germany recorded decline in purchases abroad of watches, which decreased by -X% to X tonnes in 2020. Overall, imports showed a perceptible setback. The pace of growth appeared the most rapid in 2014 with an increase of X% y-o-y. Imports peaked at X tonnes in 2012; however, from 2013 to 2020, imports stood at a somewhat lower figure.

In value terms, watch imports contracted to $X in 2020. Over the period under review, total imports indicated a perceptible expansion from 2007 to 2020: its value decreased at an average annual rate of -X% over the last thirteen-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2020 figures, imports decreased by -X% against 2015 indices. The most prominent rate of growth was recorded in 2011 with an increase of X% y-o-y. Imports peaked at $X in 2015; however, from 2016 to 2020, imports failed to regain the momentum.

Imports by Country

In 2020, China (X tonnes) constituted the largest supplier of watch to Germany, accounting for a X% share of total imports. Moreover, watch imports from China exceeded the figures recorded by the second-largest supplier, Switzerland (X tonnes), tenfold. France (X tonnes) ranked third in terms of total imports with a X% share.

From 2007 to 2020, the average annual rate of growth in terms of volume from China stood at -X%. The remaining supplying countries recorded the following average annual rates of imports growth: Switzerland (-X% per year) and France (+X% per year).

In value terms, Switzerland ($X) constituted the largest supplier of watch to Germany, comprising X% of total imports. The second position in the ranking was occupied by China ($X), with a X% share of total imports. It was followed by Poland, with a X% share.

From 2007 to 2020, the average annual growth rate of value from Switzerland amounted to +X%. The remaining supplying countries recorded the following average annual rates of imports growth: China (+X% per year) and Poland (+X% per year).

Import Prices by Country

The average watch import price stood at $X per tonne in 2020, picking up by X% against the previous year. In general, the import price showed a strong expansion. The pace of growth was the most pronounced in 2013 when the average import price increased by X% y-o-y. As a result, import price reached the peak level of $X per tonne. from 2014 to 2020, the growth in terms of the average import prices remained at a somewhat lower figure.

Prices varied noticeably by the country of origin; the country with the highest price was Switzerland ($X per tonne), while the price for China ($X per tonne) was amongst the lowest.

From 2007 to 2020, the most notable rate of growth in terms of prices was attained by Poland, while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

Frequently Asked Questions (FAQ) :

What are the largest producers of watches in the world?

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Free Zones (108 tonnes) remains the largest watch producing country worldwide, accounting for 100% of total volume.

What are the leading suppliers of watches to Germany?

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In value terms, Switzerland ($1B) constituted the largest supplier of watch to Germany, comprising 53% of total imports. The second position in the ranking was occupied by China ($359M), with a 19% share of total imports. It was followed by Poland, with a 4.6% share.

What are the leading importers of watches from Germany?

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In value terms, the largest markets for watch exported from Germany were France ($201M), Switzerland ($177M) and Poland ($137M), with a combined 37% share of total exports.

What is the average export price for watches in Germany?

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The average watch export price stood at $75,737 per tonne in 2020, shrinking by -11.5% against the previous year.

What is the average import price for watches in Germany?

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The average watch import price stood at $60,508 per tonne in 2020, rising by 10% against the previous year.