
Austria - Watches - Market Analysis, Forecast, Size, Trends and Insights
Update: COVID-19 Impact
Austria: Watch Market 2022
Watch Market Size in Austria
The Austrian watch market stood at $X in 2021, rising by 12% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Over the period under review, consumption, however, continues to indicate a mild descent. As a result, consumption reached the peak level of $X. From 2015 to 2021, the growth of the market remained at a lower figure.
Watch Exports
Exports from Austria
In 2021, exports of watches from Austria declined to X units, dropping by -9.7% compared with 2020 figures. In general, exports saw a deep downturn. The most prominent rate of growth was recorded in 2016 when exports increased by 29% against the previous year. Over the period under review, the exports reached the peak figure at X units in 2012; however, from 2013 to 2021, the exports failed to regain momentum.
In value terms, watch exports amounted to $X in 2021. Overall, exports saw a deep downturn. The most prominent rate of growth was recorded in 2015 with an increase of 14%. The exports peaked at $X in 2017; however, from 2018 to 2021, the exports stood at a somewhat lower figure.
Exports by Country
Germany (X units), Switzerland (X units) and Romania (X units) were the main destinations of watch exports from Austria, together comprising 36% of total exports. These countries were followed by the Czech Republic, Italy, Poland, Slovenia, France, Hong Kong SAR, San Marino, Slovakia, Hungary and Ukraine, which together accounted for a further 38%.
From 2012 to 2021, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by San Marino (with a CAGR of +78.0%), while the other leaders experienced more modest paces of growth.
In value terms, the largest markets for watch exported from Austria were Germany ($X), Switzerland ($X) and Hong Kong SAR ($X), with a combined 42% share of total exports. These countries were followed by Italy, Poland, the Czech Republic, Romania, Slovakia, France, Hungary, Ukraine, Slovenia and San Marino, which together accounted for a further 30%.
In terms of the main countries of destination, San Marino, with a CAGR of +111.7%, saw the highest rates of growth with regard to the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.
Export Prices by Country
The average watch export price stood at $X per unit in 2021, surging by 22% against the previous year. Overall, export price indicated moderate growth from 2012 to 2021: its price increased at an average annual rate of +4.2% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, watch export price decreased by -15.4% against 2019 indices. The most prominent rate of growth was recorded in 2014 when the average export price increased by 52%. Over the period under review, the average export prices hit record highs at $X per unit in 2015; however, from 2016 to 2021, the export prices stood at a somewhat lower figure.
Prices varied noticeably country of destination: the country with the highest price was Hong Kong SAR ($X per unit), while the average price for exports to San Marino ($X per unit) was amongst the lowest.
From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to San Marino (+19.0%), while the prices for the other major destinations experienced more modest paces of growth.
Watch Imports
Imports into Austria
In 2021, after two years of growth, there was decline in overseas purchases of watches, when their volume decreased by less than 0.1% to X units. Overall, imports recorded a abrupt slump. The pace of growth was the most pronounced in 2014 with an increase of 22% against the previous year. Imports peaked at X units in 2012; however, from 2013 to 2021, imports remained at a lower figure.
In value terms, watch imports expanded remarkably to $X in 2021. Over the period under review, imports continue to indicate a pronounced curtailment. Over the period under review, imports attained the peak figure at $X in 2016; however, from 2017 to 2021, imports failed to regain momentum.
Imports by Country
China (X units), Germany (X units) and Poland (X units) were the main suppliers of watch imports to Austria, together comprising 63% of total imports. The Czech Republic, Belgium, Switzerland and Hong Kong SAR lagged somewhat behind, together comprising a further 25%.
From 2012 to 2021, the biggest increases were in the Czech Republic (with a CAGR of +91.0%), while purchases for the other leaders experienced more modest paces of growth.
In value terms, Switzerland ($X) constituted the largest supplier of watch to Austria, comprising 47% of total imports. The second position in the ranking was held by Germany ($X), with a 20% share of total imports. It was followed by the Czech Republic, with a 5.8% share.
From 2012 to 2021, the average annual rate of growth in terms of value from Switzerland stood at -6.8%. The remaining supplying countries recorded the following average annual rates of imports growth: Germany (+0.6% per year) and the Czech Republic (+80.6% per year).
Import Prices by Country
The average watch import price stood at $X per unit in 2021, growing by 14% against the previous year. In general, import price indicated moderate growth from 2012 to 2021: its price increased at an average annual rate of +2.2% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, watch import price decreased by -29.2% against 2016 indices. The growth pace was the most rapid in 2015 when the average import price increased by 69% against the previous year. Over the period under review, average import prices attained the maximum at $X per unit in 2016; however, from 2017 to 2021, import prices failed to regain momentum.
Prices varied noticeably country of origin: the country with the highest price was Switzerland ($X per unit), while the price for Belgium ($X per unit) was amongst the lowest.
From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Hong Kong SAR (+7.5%), while the prices for the other major suppliers experienced more modest paces of growth.
Base Year | Historical Period | Forecast Period | Units |
---|---|---|---|
2021 | 2007-2021 | 2022-2030 | US$, Tons |
Frequently Asked Questions (FAQ) :
This report provides an in-depth analysis of the watch market in Austria. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.
Making Data-Driven Decisions to Grow Your Business
A Quick Overview of Market Performance
Understanding the Current State of The Market and Its Prospects
Finding New Products to Diversify Your Business
Choosing the Best Countries to Establish Your Sustainable Supply Chain
Choosing the Best Countries to Boost Your Exports
The Latest Trends and Insights into The Industry
The Largest Import Supplying Countries
The Largest Destinations for Exports
The Largest Producers on The Market and Their Profiles
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