Toothpaste Market

The global toothpaste market is projected to experience growth in both volume and value over the period from 2022 to 2030. Consumption of toothpaste, denture cleaners, and other dentifrices increased in 2022, with notable growth seen in certain leading consuming countries. Production levels have shown a relatively flat trend pattern, with notable fluctuations recorded in certain years. Imports and exports of toothpaste have also experienced fluctuations in volume and value, with growth rates varying across different countries. Average import and export prices have shown some increase over the years, with noticeable variations among countries.

Market Forecast

Driven by rising demand for toothpaste worldwide, the market is expected to start an upward consumption trend over the next eight-year period. The performance of the market is forecast to increase slightly, with an anticipated CAGR of +1.0% for the period from 2022 to 2030, which is projected to bring the market volume to 2.8M tons by the end of 2030.

In value terms, the market is forecast to increase with an anticipated CAGR of +3.3% for the period from 2022 to 2030, which is projected to bring the market value to $13B (in nominal prices) by the end of 2030.

Consumption

World Consumption of Toothpaste, Denture Cleaners And Other Dentifrices

In 2022, consumption of toothpaste, denture cleaners and other dentifrices increased by 3.6% to 2.6M tons, rising for the third year in a row after two years of decline. In general, consumption, however, continues to indicate a relatively flat trend pattern. Global consumption peaked at 2.6M tons in 2014; afterwards, it flattened through to 2022.

The global toothpaste market size expanded to $10B in 2022, picking up by 3% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Over the period under review, consumption, however, showed a slight decrease. Over the period under review, the global market reached the peak level at $11.2B in 2012; however, from 2013 to 2022, consumption failed to regain momentum.

Consumption By Country

The countries with the highest volumes of consumption in 2022 were China (494K tons), Russia (364K tons) and India (168K tons), together comprising 40% of global consumption. The UK, Japan, Pakistan, the United States, Germany, Nigeria, Indonesia, Brazil, Mexico and Turkey lagged somewhat behind, together accounting for a further 30%.

From 2012 to 2022, the most notable rate of growth in terms of consumption, amongst the leading consuming countries, was attained by the UK (with a CAGR of +6.5%), while consumption for the other global leaders experienced more modest paces of growth.

In value terms, Russia ($1.7B), China ($1.1B) and Japan ($759M) appeared to be the countries with the highest levels of market value in 2022, with a combined 35% share of the global market. The UK, India, the United States, Pakistan, Mexico, Nigeria, Brazil, Germany, Turkey and Indonesia lagged somewhat behind, together comprising a further 28%.

Among the main consuming countries, Nigeria, with a CAGR of +5.8%, saw the highest rates of growth with regard to market size over the period under review, while market for the other global leaders experienced more modest paces of growth.

The countries with the highest levels of toothpaste per capita consumption in 2022 were Russia (2,531 kg per 1000 persons), the UK (2,026 kg per 1000 persons) and Germany (920 kg per 1000 persons).

From 2012 to 2022, the most notable rate of growth in terms of consumption, amongst the key consuming countries, was attained by the UK (with a CAGR of +5.8%), while consumption for the other global leaders experienced more modest paces of growth.

Production

World Production of Toothpaste, Denture Cleaners And Other Dentifrices

In 2022, the amount of toothpaste, denture cleaners and other dentifrices produced worldwide reached 2.5M tons, flattening at the previous year's figure. Over the period under review, production, however, showed a relatively flat trend pattern. The pace of growth was the most pronounced in 2017 with an increase of 6.9%. Global production peaked at 2.6M tons in 2014; however, from 2015 to 2022, production failed to regain momentum.

In value terms, toothpaste production dropped to $8.6B in 2022 estimated in export price. Overall, production, however, showed a pronounced shrinkage. The growth pace was the most rapid in 2016 with an increase of 6.6% against the previous year. Over the period under review, global production hit record highs at $10.4B in 2012; however, from 2013 to 2022, production failed to regain momentum.

Production By Country

The countries with the highest volumes of production in 2022 were China (650K tons), Russia (328K tons) and India (193K tons), together accounting for 46% of global production. Mexico, Germany, Poland, the UK, Japan, Thailand, Pakistan, Brazil, Indonesia and Slovakia lagged somewhat behind, together comprising a further 37%.

From 2012 to 2022, the most notable rate of growth in terms of production, amongst the leading producing countries, was attained by Slovakia (with a CAGR of +18.9%), while production for the other global leaders experienced more modest paces of growth.

Imports

World Imports of Toothpaste, Denture Cleaners And Other Dentifrices

In 2022, overseas purchases of toothpaste, denture cleaners and other dentifrices decreased by -1.9% to 945K tons, falling for the second consecutive year after five years of growth. The total import volume increased at an average annual rate of +1.8% over the period from 2012 to 2022; the trend pattern remained consistent, with somewhat noticeable fluctuations being recorded in certain years. The most prominent rate of growth was recorded in 2017 with an increase of 6%. Global imports peaked at 982K tons in 2020; however, from 2021 to 2022, imports remained at a lower figure.

In value terms, toothpaste imports dropped to $4.6B in 2022. The total import value increased at an average annual rate of +2.9% from 2012 to 2022; the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The pace of growth was the most pronounced in 2013 with an increase of 9.6% against the previous year. Global imports peaked at $4.6B in 2021, and then shrank in the following year.

Imports By Country

In 2022, the UK (61K tons), the United States (56K tons), the Netherlands (43K tons), Russia (41K tons), Germany (35K tons), the Philippines (31K tons), France (29K tons), Italy (27K tons), South Africa (25K tons), China (24K tons), Canada (24K tons) and Poland (21K tons) represented the major importer of toothpaste, denture cleaners and other dentifrices in the world, mixing up 44% of total import. Austria (21K tons) took a relatively small share of total imports.

From 2012 to 2022, the biggest increases were recorded for Austria (with a CAGR of +16.9%), while purchases for the other global leaders experienced more modest paces of growth.

In value terms, the United States ($250M), Germany ($219M) and the UK ($205M) appeared to be the countries with the highest levels of imports in 2022, with a combined 15% share of global imports. China, Canada, the Netherlands, France, the Philippines, Italy, Russia, Poland, South Africa and Austria lagged somewhat behind, together accounting for a further 27%.

Among the main importing countries, China, with a CAGR of +17.5%, recorded the highest growth rate of the value of imports, over the period under review, while purchases for the other global leaders experienced more modest paces of growth.

Import Prices By Country

The average toothpaste import price stood at $4,819 per ton in 2022, remaining constant against the previous year. Over the last decade, it increased at an average annual rate of +1.1%. The most prominent rate of growth was recorded in 2018 when the average import price increased by 7.1%. Over the period under review, average import prices attained the maximum at $4,823 per ton in 2021, and then contracted slightly in the following year.

Prices varied noticeably by country of destination: amid the top importers, the country with the highest price was China ($8,322 per ton), while South Africa ($2,292 per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by the Philippines (+7.0%), while the other global leaders experienced more modest paces of growth.

Exports

World Exports of Toothpaste, Denture Cleaners And Other Dentifrices

In 2022, overseas shipments of toothpaste, denture cleaners and other dentifrices decreased by -8.7% to 913K tons, falling for the second year in a row after two years of growth. The total export volume increased at an average annual rate of +1.8% over the period from 2012 to 2022; the trend pattern remained consistent, with somewhat noticeable fluctuations being observed throughout the analyzed period. The pace of growth appeared the most rapid in 2017 with an increase of 23%. The global exports peaked at 1M tons in 2020; however, from 2021 to 2022, the exports stood at a somewhat lower figure.

In value terms, toothpaste exports dropped to $4.1B in 2022. The total export value increased at an average annual rate of +1.9% over the period from 2012 to 2022; the trend pattern remained relatively stable, with only minor fluctuations being recorded throughout the analyzed period. The pace of growth was the most pronounced in 2017 with an increase of 11%. Over the period under review, the global exports attained the peak figure at $4.1B in 2021, and then dropped slightly in the following year.

Exports By Country

In 2022, China (180K tons), distantly followed by Poland (104K tons), Mexico (87K tons), Thailand (64K tons), Slovakia (63K tons) and Germany (62K tons) were the largest exporters of toothpaste, denture cleaners and other dentifrices, together creating 61% of total exports. India (26K tons), the UK (24K tons), Belgium (24K tons), France (23K tons), the United States (22K tons), Guatemala (19K tons) and Vietnam (18K tons) followed a long way behind the leaders.

From 2012 to 2022, the most notable rate of growth in terms of shipments, amongst the leading exporting countries, was attained by Slovakia (with a CAGR of +21.1%), while the other global leaders experienced more modest paces of growth.

In value terms, the largest toothpaste supplying countries worldwide were China ($452M), Poland ($429M) and Germany ($397M), together comprising 31% of global exports.

China, with a CAGR of +7.5%, saw the highest rates of growth with regard to the value of exports, in terms of the main exporting countries over the period under review, while shipments for the other global leaders experienced more modest paces of growth.

Export Prices By Country

In 2022, the average toothpaste export price amounted to $4,501 per ton, surging by 8.9% against the previous year. Over the period under review, the export price showed a relatively flat trend pattern. The most prominent rate of growth was recorded in 2016 an increase of 16% against the previous year. As a result, the export price reached the peak level of $4,581 per ton. From 2017 to 2022, the average export prices remained at a lower figure.

Prices varied noticeably by country of origin: amid the top suppliers, the country with the highest price was the United States ($12,840 per ton), while Vietnam ($2,213 per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by the United States (+9.3%), while the other global leaders experienced more modest paces of growth.

Source: IndexBox Market Intelligence Platform