Price for Trade Advertising Material and Commercial Catalogue in Turkey - 2023
Contents:
- Price for Trade Advertising Material and Commercial Catalogue in Turkey (FOB) - 2023
- Price for Trade Advertising Material and Commercial Catalogue in Turkey (CIF) - 2022
- Exports of Trade Advertising Material and Commercial Catalogue in Turkey
- Imports of Trade Advertising Material and Commercial Catalogue in Turkey
Price for Trade Advertising Material and Commercial Catalogue in Turkey (FOB) - 2023
The average export price for trade advertising materials and commercial catalogues stood at $10,270 per ton in November 2023, surging by 26% against the previous month. Over the period from December 2022 to November 2023, it increased at an average monthly rate of +3.0%. As a result, the export price attained the peak level and is likely to continue growth in the immediate term.
There were significant differences in the average prices for the major overseas markets. In November 2023, the country with the highest price was Germany ($13,993 per ton), while the average price for exports to China ($4,050 per ton) was amongst the lowest.
From December 2022 to November 2023, the most notable rate of growth in terms of prices was recorded for supplies to Russia (+10.3%), while the prices for the other major destinations experienced more modest paces of growth.
Price for Trade Advertising Material and Commercial Catalogue in Turkey (CIF) - 2022
In 2022, the average import price for trade advertising materials and commercial catalogues amounted to $7,843 per ton, jumping by 17% against the previous year. In general, import price indicated notable growth from 2012 to 2022: its price increased at an average annual rate of +4.7% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, import price for trade advertising materials and commercial catalogues increased by +81.2% against 2018 indices. The pace of growth appeared the most rapid in 2015 when the average import price increased by 26% against the previous year. The import price peaked in 2022 and is expected to retain growth in the immediate term.
Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was the United States ($20,244 per ton), while the price for Poland ($2,120 per ton) was amongst the lowest.
From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Italy (+10.8%), while the prices for the other major suppliers experienced more modest paces of growth.
Exports of Trade Advertising Material and Commercial Catalogue in Turkey
For the fourth year in a row, Turkey recorded growth in shipments abroad of trade advertising materials and commercial catalogues, which increased by 15% to 7.3K tons in 2022. The total export volume increased at an average annual rate of +9.2% from 2019 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. As a result, the exports reached the peak and are likely to continue growth in the immediate term.
In value terms, exports of trade advertising materials and commercial catalogues rose significantly to $60M in 2022. The total export value increased at an average annual rate of +9.7% from 2019 to 2022; however, the trend pattern remained consistent, with somewhat noticeable fluctuations being observed in certain years. The pace of growth appeared the most rapid in 2020 with an increase of 12% against the previous year. The exports peaked in 2022 and are expected to retain growth in years to come.
| Export of Trade Advertising Material and Commercial Catalogue in Turkey (Million USD) | |||||
|---|---|---|---|---|---|
| COUNTRY | 2019 | 2020 | 2021 | 2022 | CAGR, 2019-2022 |
| Germany | 10.3 | 11.8 | 13.2 | 11.6 | 4.0% |
| France | 7.5 | 9.0 | 9.9 | 7.9 | 1.7% |
| Russia | 0.8 | 1.2 | 2.2 | 5.6 | 91.3% |
| United Kingdom | 1.5 | 2.6 | 3.1 | 4.6 | 45.3% |
| Indonesia | 2.0 | 3.1 | 3.5 | 3.7 | 22.8% |
| Spain | 2.4 | 2.6 | 2.5 | 3.4 | 12.3% |
| Bosnia and Herzegovina | 2.0 | 2.2 | 2.2 | 2.8 | 11.9% |
| Italy | 0.6 | 0.9 | 1.0 | 1.5 | 35.7% |
| Israel | 0.1 | 0.4 | 0.9 | 1.5 | 146.6% |
| United States | 1.1 | 1.7 | 1.6 | 1.4 | 8.4% |
| Netherlands | 1.2 | 1.7 | 1.2 | 1.4 | 5.3% |
| Romania | 0.4 | 0.5 | 0.6 | 0.6 | 14.5% |
| Iraq | 0.5 | 0.6 | 0.6 | 0.6 | 6.3% |
| Others | 14.7 | 12.6 | 11.1 | 13.0 | -4.0% |
| Total | 45.2 | 50.9 | 53.6 | 59.8 | 9.8% |
Top Export Markets for Trade Advertising Material and Commercial Catalogue from Turkey in 2022:
- Russia (1192.8 tons)
- Germany (968.9 tons)
- France (749.0 tons)
- United Kingdom (487.8 tons)
- United States (304.9 tons)
- Indonesia (303.4 tons)
- Spain (254.7 tons)
- Iraq (237.5 tons)
- Italy (215.4 tons)
- Bosnia and Herzegovina (211.9 tons)
- Romania (202.2 tons)
- Israel (184.0 tons)
- Netherlands (147.6 tons)
Imports of Trade Advertising Material and Commercial Catalogue in Turkey
For the third year in a row, Turkey recorded decline in supplies from abroad of trade advertising materials and commercial catalogues, which decreased by -15.4% to 1.7K tons in 2022. In general, imports recorded a deep downturn.
In value terms, imports of trade advertising materials and commercial catalogues shrank slightly to $14M in 2022. Overall, imports recorded a abrupt decline.
| Import of Trade Advertising Material and Commercial Catalogue in Turkey (Million USD) | |||||
|---|---|---|---|---|---|
| COUNTRY | 2019 | 2020 | 2021 | 2022 | CAGR, 2019-2022 |
| Italy | 1.9 | 2.4 | 2.2 | 2.6 | 11.0% |
| Germany | 2.3 | 1.7 | 1.7 | 2.6 | 4.2% |
| Poland | 5.0 | 2.7 | 1.7 | 1.1 | -39.6% |
| United States | 0.6 | 0.5 | 0.4 | 0.6 | 0.0% |
| Hungary | N/A | N/A | N/A | 0.6 | 0% |
| China | 0.5 | 1.0 | 0.9 | 0.6 | 6.3% |
| Mexico | N/A | N/A | N/A | 0.5 | 0% |
| France | 0.9 | 0.8 | 1.1 | 0.4 | -23.7% |
| United Kingdom | 1.2 | 0.5 | 0.5 | 0.3 | -37.0% |
| Croatia | 0.2 | 0.4 | 0.2 | 0.1 | -20.6% |
| Others | 4.1 | 4.2 | 4.9 | 4.2 | 0.8% |
| Total | 16.7 | 14.2 | 13.7 | 13.5 | -6.8% |
Top Suppliers of Trade Advertising Material and Commercial Catalogue to Turkey in 2022:
- Poland (511.4 tons)
- Italy (319.8 tons)
- Germany (255.2 tons)
- China (124.4 tons)
- Hungary (77.1 tons)
- United Kingdom (55.7 tons)
- Mexico (47.6 tons)
- France (27.9 tons)
- United States (27.5 tons)
- Croatia (26.0 tons)
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