Report Update: May 1, 2024

Kenya - Flaked or Rolled Cereals - Market Analysis, Forecast, Size, Trends And Insights

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Price for Flaked or Rolled Cereal in Kenya - 2021

Price for Flaked or Rolled Cereal in Kenya (CIF) - 2022

In 2022, the average flaked or rolled cereal import price amounted to $539 per ton, with a decrease of -16.2% against the previous year. Overall, import price indicated prominent growth from 2012 to 2022: its price increased at an average annual rate of +6.3% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2013 when the average import price increased by 81%. Over the period under review, average import prices hit record highs at $776 per ton in 2014; however, from 2015 to 2022, import prices remained at a lower figure.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was the UK ($1,024 per ton), while the price for Tanzania ($121 per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by South Africa (+2.7%), while the prices for the other major suppliers experienced more modest paces of growth.

Price for Flaked or Rolled Cereal in Kenya (FOB) - 2022

The average flaked or rolled cereal export price stood at $2,305 per ton in 2022, increasing by 43% against the previous year. Overall, the export price showed a strong increase. The pace of growth appeared the most rapid in 2015 when the average export price increased by 59%. As a result, the export price reached the peak level of $2,355 per ton. From 2016 to 2022, the average export prices remained at a somewhat lower figure.

There were significant differences in the average prices for the major external markets. In 2022, amid the top suppliers, the country with the highest price was Tanzania ($6,410 per ton), while the average price for exports to Uganda ($1,144 per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to South Africa (+38.0%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Flaked or Rolled Cereal in Kenya

For the fourth consecutive year, Kenya recorded growth in purchases abroad of flaked or rolled cereals, which increased by 21% to 1.9K tons in 2022. In general, imports continue to indicate a significant increase. The pace of growth was the most pronounced in 2020 with an increase of 43%. Over the period under review, imports attained the peak figure in 2022 and are likely to continue growth in the near future.

In value terms, flaked or rolled cereal imports reached $1M in 2022. Overall, imports showed significant growth. The most prominent rate of growth was recorded in 2020 when imports increased by 52% against the previous year. Over the period under review, imports reached the peak figure in 2022 and are expected to retain growth in years to come.

Import of Flaked or Rolled Cereal in Kenya (Thousand USD)
COUNTRY	2019	2020	2021	2022	CAGR, 2019-2022
South Africa	248	339	459	515	27.6%
Malaysia	86.1	130	175	162	23.5%
United Kingdom	49.5	70.6	115	96.9	25.1%
Spain	8.1	30.6	59.6	54.4	88.7%
Tanzania	32.5	78.7	24.4	53.5	18.1%
Sri Lanka	16.5	9.3	19.8	40.9	35.3%
Latvia	17.4	27.4	43.6	34.7	25.9%
Uganda	8.6	4.6	9.1	8.5	-0.4%
Others	27.6	62.3	115	72.1	37.7%
Total	495	752	1,021	1,037	28.0%

Top Suppliers of Flaked or Rolled Cereal to Kenya in 2022:

South Africa (649.7 tons)
Tanzania (441.6 tons)
Malaysia (295.8 tons)
Spain (123.5 tons)
United Kingdom (94.6 tons)
Sri Lanka (73.7 tons)
Latvia (69.0 tons)
Uganda (63.1 tons)

Exports of Flaked or Rolled Cereal in Kenya

Flaked or rolled cereal exports from Kenya declined notably to 45 tons in 2022, with a decrease of -16.6% compared with 2021 figures. Over the period under review, exports faced a dramatic decline.

In value terms, flaked or rolled cereal exports surged to $103K in 2022. In general, exports faced a sharp shrinkage.

Export of Flaked or Rolled Cereal in Kenya (Thousand USD)
COUNTRY	2019	2020	2021	2022	CAGR, 2019-2022
Tanzania	29.6	10.8	7.1	46.0	15.8%
Uganda	91.9	75.6	31.0	28.8	-32.1%
Saudi Arabia	53.2	29.9	14.0	16.3	-32.6%
Canada	16.0	20.2	18.5	4.1	-36.5%
United Kingdom	1.1	0.8	0.3	0.3	-35.2%
Germany	38.2	N/A	N/A	N/A	0%
Israel	23.7	N/A	N/A	N/A	0%
Others	7.7	16.5	14.9	7.2	-2.2%
Total	262	154	85.8	103	-26.7%

Top Export Markets for Flaked or Rolled Cereal from Kenya in 2022:

Germany (undefined tons)
Uganda (25.1 tons)
Saudi Arabia (9.6 tons)
Tanzania (7.2 tons)
Canada (1.2 tons)
United Kingdom (0.6 tons)

Source: IndexBox Market Intelligence Platform

This report provides an in-depth analysis of the market for flaked or rolled cereal in Kenya. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.

Product coverage:

Prodcom 10613333 - Rolled, flaked, hulled, pearled, sliced or kibbled cereal grains (excluding rice)
Prodcom 10613335 - Germ of cereals, whole, rolled, flaked or ground (excluding rice)

Country coverage:

Kenya

Data coverage:

Market volume and value
Per Capita consumption
Forecast of the market dynamics in the medium term
Trade (exports and imports) in Kenya
Export and import prices
Market trends, drivers and restraints
Key market players and their profiles

Reasons to buy this report:

Take advantage of the latest data
Find deeper insights into current market developments
Discover vital success factors affecting the market

This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:

How to diversify your business and benefit from new market opportunities
How to load your idle production capacity
How to boost your sales on overseas markets
How to increase your profit margins
How to make your supply chain more sustainable
How to reduce your production and supply chain costs
How to outsource production to other countries
How to prepare your business for global expansion

While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.

1. INTRODUCTION

Making Data-Driven Decisions to Grow Your Business
1. REPORT DESCRIPTION
2. RESEARCH METHODOLOGY AND AI PLATFORM
3. DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
4. GLOSSARY AND SPECIFIC TERMS
2. EXECUTIVE SUMMARY

A Quick Overview of Market Performance
1. KEY FINDINGS
2. MARKET TRENDS This Chapter is Available Only for the Professional Edition PRO
3. MARKET OVERVIEW

Understanding the Current State of The Market and Its Prospects
1. MARKET SIZE
2. MARKET STRUCTURE
3. TRADE BALANCE
4. PER CAPITA CONSUMPTION
5. MARKET FORECAST TO 2030
4. MOST PROMISING PRODUCT

Finding New Products to Diversify Your Business
This Chapter is Available Only for the Professional Edition PRO
1. TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
2. BEST-SELLING PRODUCTS
3. MOST CONSUMED PRODUCT
4. MOST TRADED PRODUCT
5. MOST PROFITABLE PRODUCT FOR EXPORT
5. MOST PROMISING SUPPLYING COUNTRIES

Choosing the Best Countries to Establish Your Sustainable Supply Chain
This Chapter is Available Only for the Professional Edition PRO
1. TOP COUNTRIES TO SOURCE YOUR PRODUCT
2. TOP PRODUCING COUNTRIES
3. TOP EXPORTING COUNTRIES
4. LOW-COST EXPORTING COUNTRIES
6. MOST PROMISING OVERSEAS MARKETS

Choosing the Best Countries to Boost Your Exports
This Chapter is Available Only for the Professional Edition PRO
1. TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
2. TOP CONSUMING MARKETS
3. UNSATURATED MARKETS
4. TOP IMPORTING MARKETS
5. MOST PROFITABLE MARKETS
7. PRODUCTION

The Latest Trends and Insights into The Industry
1. PRODUCTION VOLUME AND VALUE
8. IMPORTS
The Largest Import Supplying Countries
1. IMPORTS FROM 2012–2023
2. IMPORTS BY COUNTRY
3. IMPORT PRICES BY COUNTRY
9. EXPORTS
The Largest Destinations for Exports
1. EXPORTS FROM 2012–2023
2. EXPORTS BY COUNTRY
3. EXPORT PRICES BY COUNTRY
10. PROFILES OF MAJOR PRODUCERS

The Largest Producers on The Market and Their Profiles
This Chapter is Available Only for the Professional Edition PRO
LIST OF TABLES
1. Key Findings In 2023
2. Market Volume, In Physical Terms, 2012–2023
3. Market Value, 2012–2023
4. Per Capita Consumption In 2012-2023
5. Imports, In Physical Terms, By Country, 2012–2023
6. Imports, In Value Terms, By Country, 2012–2023
7. Import Prices, By Country Of Origin, 2012–2023
8. Exports, In Physical Terms, By Country, 2012–2023
9. Exports, In Value Terms, By Country, 2012–2023
10. Export Prices, By Country Of Destination, 2012–2023
LIST OF FIGURES
1. Market Volume, In Physical Terms, 2012–2023
2. Market Value, 2012–2023
3. Market Structure – Domestic Supply vs. Imports, In Physical Terms, 2012-2023
4. Market Structure – Domestic Supply vs. Imports, In Value Terms, 2012-2023
5. Trade Balance, In Physical Terms, 2012-2023
6. Trade Balance, In Value Terms, 2012-2023
7. Per Capita Consumption, 2012-2023
8. Market Volume Forecast to 2030
9. Market Value Forecast to 2030
10. Products: Market Size And Growth, By Type
11. Products: Average Per Capita Consumption, By Type
12. Products: Exports And Growth, By Type
13. Products: Export Prices And Growth, By Type
14. Production Volume And Growth
15. Exports And Growth
16. Export Prices And Growth
17. Market Size And Growth
18. Per Capita Consumption
19. Imports And Growth
20. Import Prices
21. Production, In Physical Terms, 2012–2023
22. Production, In Value Terms, 2012–2023
23. Imports, In Physical Terms, 2012–2023
24. Imports, In Value Terms, 2012–2023
25. Imports, In Physical Terms, By Country, 2023
26. Imports, In Physical Terms, By Country, 2012–2023
27. Imports, In Value Terms, By Country, 2012–2023
28. Import Prices, By Country Of Origin, 2012–2023
29. Exports, In Physical Terms, 2012–2023
30. Exports, In Value Terms, 2012–2023
31. Exports, In Physical Terms, By Country, 2023
32. Exports, In Physical Terms, By Country, 2012–2023
33. Exports, In Value Terms, By Country, 2012–2023
34. Export Prices, By Country Of Destination, 2012–2023