Wholesale Vegetable and Herb Markets Largely Steady as of March 20
USDA Market Report
Wholesale vegetable, herb markets hold steady
Most produce categories show stable pricing
Light supply volumes underpin the steady conditions
Stock video by Coverr-Free-Footage via Pixabay
Mar 20, 2026

Wholesale Vegetable and Herb Markets Largely Steady as of March 20

A report from the USDA Agricultural Marketing Service indicates predominantly stable conditions across a wide range of wholesale vegetable and herb markets. The data, reflecting conditions on March 20, shows most categories described as steady, with only isolated exceptions noted.

Among herbs, anise, arugula, basil, chives, cilantro, dill, dry eschallot, mint, oregano, rosemary, sage, tarragon, and thyme were all reported with steady markets and very light offerings. For vegetables, numerous items including bean sprouts, various bean types, beets, bok choy, broccoli, Brussels sprouts, cabbage, cactus leaf, carrots, cauliflower, celery, chayote, Chinese cabbage, sweet corn, eggplant, endive, garlic, ginger root, collard greens, kale, jicama, leeks, multiple lettuce varieties, mushrooms, okra, green onions, parsley, snow peas, sugar snap peas, multiple pepper varieties, radicchio, radishes, rutabagas, spinach, several squash types, sweet potatoes, tomatillos, multiple tomato types, turnips, and yuca were all listed with steady market conditions.

Limited price movement was observed in a few specific cases. The market for asparagus from one region was noted as lower, while other origins were steady. For cucumbers, waxed product from one source with ordinary quality was slightly higher, with other types steady. In the tomato category, immature greens breakers were slightly higher, with other tomato markets steady. The report frequently cited very light or light offerings across many products, suggesting constrained supply volumes. The weather at the time of reporting was clear.

This report provides a comprehensive view of the vegetable industry in the United States, tracking demand, supply, and trade flows across the national value chain. It explains how demand across key channels and end-use segments shapes consumption patterns, while also mapping the role of input availability, production efficiency, and regulatory standards on supply.

Beyond headline metrics, the study benchmarks prices, margins, and trade routes so you can see where value is created and how it moves between domestic suppliers and international partners. The analysis is designed to support strategic planning, market entry, portfolio prioritization, and risk management in the vegetable landscape in the United States.

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Key findings

  • Domestic demand is shaped by both household and industrial usage, with trade flows linking local supply to imports and exports.
  • Pricing dynamics reflect unit values, freight costs, exchange rates, and regulatory shifts that affect sourcing decisions.
  • Supply depends on input availability and production efficiency, creating a distinct national cost curve.
  • Market concentration varies by segment, creating different competitive landscapes and entry barriers.
  • The 2035 outlook highlights where capacity investment and demand growth are most aligned within the country.

Report scope

The report combines market sizing with trade intelligence and price analytics for the United States. It covers both historical performance and the forward outlook to 2035, allowing you to compare cycles, structural shifts, and policy impacts.

  • Market size and growth in value and volume terms
  • Consumption structure by end-use segments
  • Production capacity, output, and cost dynamics
  • Trade flows, exporters, importers, and balances
  • Price benchmarks, unit values, and margin signals
  • Competitive context and market entry conditions

Product coverage

  • FCL 116 - Potatoes
  • FCL 388 - Tomatoes, fresh
  • FCL 402 - Onions, shallots (green)
  • FCL 403 - Onions, dry
  • FCL 406 - Garlic
  • FCL 407 - Leeks and other alliaceous vegetables
  • FCL 393 - Cauliflowers and broccoli
  • FCL 372 - Lettuce and chicory
  • FCL 426 - Carrot
  • FCL 397 - Cucumbers and gherkins
  • FCL 417 - Peas, green
  • FCL 414 - Beans, green
  • FCL 423 - String Beans
  • FCL 367 - Asparagus
  • FCL 399 - Eggplants
  • FCL 401 - Chillies and peppers (green)
  • FCL 373 - Spinach
  • FCL 260 - Olives
  • FCL 394 - Pumpkins, squash and gourds
  • FCL 463 - Vegetables, Fresh n.e.s.
  • FCL 446 - Green Corn (Maize)
  • FCL 430 - Okra
  • FCL 394 - Pumpkins, squash and gourds
  • FCL 378 - Cassava leaves
  • FCL 366 - Artichokes
  • FCL 260 - Olives
  • FCL 358 - Cabbages
  • FCL 449 - Mushrooms
  • FCL 366 - Artichokes

Country coverage

  • United States

Country profile and benchmarks

This report provides a consistent view of market size, trade balance, prices, and per-capita indicators for the United States. The profile highlights demand structure and trade position, enabling benchmarking against regional and global peers.

Methodology

The analysis is built on a multi-source framework that combines official statistics, trade records, company disclosures, and expert validation. Data are standardized, reconciled, and cross-checked to ensure consistency across time series.

  • International trade data (exports, imports, and mirror statistics)
  • National production and consumption statistics
  • Company-level information from financial filings and public releases
  • Price series and unit value benchmarks
  • Analyst review, outlier checks, and time-series validation

All data are normalized to a common product definition and mapped to a consistent set of codes. This ensures that comparisons across time are aligned and actionable.

Forecasts to 2035

The forecast horizon extends to 2035 and is based on a structured model that links vegetable demand and supply to macroeconomic indicators, trade patterns, and sector-specific drivers. The model captures both cyclical and structural factors and reflects known policy and technology shifts in the United States.

  • Historical baseline: 2012-2025
  • Forecast horizon: 2026-2035
  • Scenario-based sensitivity to income growth, substitution, and regulation
  • Capacity and investment outlook for major producing companies

Each projection is built from national historical patterns and the broader regional context, allowing the report to show where growth is concentrated and where risks are elevated.

Price analysis and trade dynamics

Prices are analyzed in detail, including export and import unit values, regional spreads, and changes in trade costs. The report highlights how seasonality, freight rates, exchange rates, and supply disruptions influence pricing and margins.

  • Price benchmarks by country and sub-region
  • Export and import unit value trends
  • Seasonality and calendar effects in trade flows
  • Price outlook to 2035 under baseline assumptions

Profiles of market participants

Key producers, exporters, and distributors are profiled with a focus on their operational scale, geographic footprint, product mix, and market positioning. This helps identify competitive pressure points, partnership opportunities, and routes to differentiation.

  • Business focus and production capabilities
  • Geographic reach and distribution networks
  • Cost structure and pricing strategy indicators
  • Compliance, certification, and sustainability context

How to use this report

  • Quantify domestic demand and identify the most attractive segments
  • Evaluate export opportunities and prioritize target destinations
  • Track price dynamics and protect margins
  • Benchmark performance against leading competitors
  • Build evidence-based forecasts for investment decisions

This report is designed for manufacturers, distributors, importers, wholesalers, investors, and advisors who need a clear, data-driven picture of vegetable dynamics in the United States.

FAQ

What is included in the vegetable market in the United States?

The market size aggregates consumption and trade data, presented in both value and volume terms.

How are the forecasts to 2035 built?

The projections combine historical trends with macroeconomic indicators, trade dynamics, and sector-specific drivers.

Does the report cover prices and margins?

Yes, it includes export and import unit values, regional spreads, and a pricing outlook to 2035.

Which benchmarks are included?

The report benchmarks market size, trade balance, prices, and per-capita indicators for the United States.

Can this report support market entry decisions?

Yes, it highlights demand hotspots, trade routes, pricing trends, and competitive context.

  1. 1. INTRODUCTION

    Making Data-Driven Decisions to Grow Your Business

    1. REPORT DESCRIPTION
    2. RESEARCH METHODOLOGY AND THE AI PLATFORM
    3. DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
    4. GLOSSARY AND SPECIFIC TERMS

  2. 2. EXECUTIVE SUMMARY

    A Quick Overview of Market Performance

    1. KEY FINDINGS
    2. MARKET TRENDS This Chapter is Available Only for the Professional Edition PRO

  3. 3. MARKET OVERVIEW

    Understanding the Current State of The Market and its Prospects

    1. MARKET SIZE: HISTORICAL DATA (2012–2025) AND FORECAST (2026–2035)
    2. MARKET STRUCTURE: HISTORICAL DATA (2012–2025) AND FORECAST (2026–2035)
    3. CONSUMPTION BY TYPE: HISTORICAL DATA (2012–2025) AND FORECAST (2026–2035)
    4. TRADE BALANCE: HISTORICAL DATA (2012–2025) AND FORECAST (2026–2035)
    5. PER CAPITA CONSUMPTION: HISTORICAL DATA (2012–2025) AND FORECAST (2026–2035)
    6. MARKET FORECAST TO 2035

  4. 4. MOST PROMISING PRODUCTS FOR DIVERSIFICATION

    Finding New Products to Diversify Your Business

    1. TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
    2. BEST-SELLING PRODUCTS
    3. MOST CONSUMED PRODUCTS
    4. MOST TRADED PRODUCTS
    5. MOST PROFITABLE PRODUCTS FOR EXPORTS

  5. 5. MOST PROMISING SUPPLYING COUNTRIES

    Choosing the Best Countries to Establish Your Sustainable Supply Chain

    1. TOP COUNTRIES TO SOURCE YOUR PRODUCT
    2. TOP PRODUCING COUNTRIES
    3. COUNTRIES WITH TOP YIELDS
    4. TOP EXPORTING COUNTRIES
    5. LOW-COST EXPORTING COUNTRIES

  6. 6. MOST PROMISING OVERSEAS MARKETS

    Choosing the Best Countries to Boost Your Export

    1. TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
    2. TOP CONSUMING MARKETS
    3. UNSATURATED MARKETS
    4. TOP IMPORTING MARKETS
    5. MOST PROFITABLE MARKETS

  7. 7. PRODUCTION

    The Latest Trends and Insights into The Industry

    1. PRODUCTION VOLUME AND VALUE: HISTORICAL DATA (2012–2025) AND FORECAST (2026–2035)
    2. PRODUCTION BY TYPE: HISTORICAL DATA (2012–2025) AND FORECAST (2026–2035)

  8. 8. IMPORTS

    The Largest Import Supplying Countries

    1. IMPORTS: HISTORICAL DATA (2012–2025) AND FORECAST (2026–2035)
    2. IMPORTS BY TYPE: HISTORICAL DATA (2012–2025) AND FORECAST (2026–2035)
    3. IMPORTS BY COUNTRY: HISTORICAL DATA (2012–2025)
    4. IMPORT PRICES BY TYPE AND COUNTRY: HISTORICAL DATA (2012–2025)

  9. 9. EXPORTS

    The Largest Destinations for Exports

    1. EXPORTS: HISTORICAL DATA (2012–2025) AND FORECAST (2026–2035)
    2. EXPORTS BY TYPE: HISTORICAL DATA (2012–2025) AND FORECAST (2026–2035)
    3. EXPORTS BY COUNTRY: HISTORICAL DATA (2012–2025)
    4. EXPORT PRICES BY TYPE AND COUNTRY: HISTORICAL DATA (2012–2025)

  10. 10. PROFILES OF MAJOR PRODUCERS

    The Largest Producers on The Market and Their Profiles

  11. LIST OF TABLES

    1. Key Findings In 2025
    2. Market Volume, In Physical Terms: Historical Data (2012–2025) and Forecast (2026–2035)
    3. Market Value: Historical Data (2012–2025) and Forecast (2026–2035)
    4. Consumption, in Physical and Value Terms, by Type: Historical Data (2012–2025) and Forecast (2026–2035)
    5. Per Capita Consumption: Historical Data (2012–2025) and Forecast (2026–2035)
    6. Production, in Physical and Value Terms, by Type: Historical Data (2012–2025) and Forecast (2026–2035)
    7. Imports, in Physical and Value Terms, by Type: Historical Data (2012–2025) and Forecast (2026–2035)
    8. Imports, In Physical Terms, By Country, 2012–2025
    9. Imports, In Value Terms, By Country, 2012–2025
    10. Import Prices, By Country, 2012–2025
    11. Import Prices, by Type: Historical Data (2012–2025) and Forecast (2026–2035)
    12. Exports, in Physical and Value Terms, by Type: Historical Data (2012–2025) and Forecast (2026–2035)
    13. Exports, In Physical Terms, By Country, 2012–2025
    14. Exports, In Value Terms, By Country, 2012–2025
    15. Exports Prices, By Country, 2012–2025
    16. Exports Prices, by Type: Historical Data (2012–2025) and Forecast (2026–2035)

  12. LIST OF FIGURES

    1. Market Volume, in Physical Terms: Historical Data (2012–2025) and Forecast (2026–2035)
    2. Market Value: Historical Data (2012–2025) and Forecast (2026–2035)
    3. Consumption, By Type, 2025
    4. Consumption, in Physical Terms, by Type: Historical Data (2012–2025) and Forecast (2026–2035)
    5. Consumption, in Value Terms, by Type: Historical Data (2012–2025) and Forecast (2026–2035)
    6. Consumption, Per Capita, by Type: Historical Data (2012–2025) and Forecast (2026–2035)
    7. Market Structure – Domestic Supply Vs. Imports, in Physical Terms: Historical Data (2012–2025) and Forecast (2026–2035)
    8. Market Structure – Domestic Supply Vs. Imports, in Value Terms: Historical Data (2012–2025) and Forecast (2026–2035)
    9. Trade Balance, in Physical Terms: Historical Data (2012–2025) and Forecast (2026–2035)
    10. Trade Balance, in Value Terms: Historical Data (2012–2025) and Forecast (2026–2035)
    11. Per Capita Consumption: Historical Data (2012–2025) and Forecast (2026–2035)
    12. Market Volume Forecast to 2035
    13. Market Value Forecast to 2035
    14. Market Size and Growth, by Product
    15. Average Per Capita Consumption, by Product
    16. Exports and Growth, by Product
    17. Export Prices and Growth, by Product
    18. Production Volume and Growth
    19. Yield and Growth
    20. Exports and Growth
    21. Export Prices and Growth
    22. Market Size and Growth
    23. Per Capita Consumption
    24. Imports and Growth
    25. Import Prices
    26. Production, in Physical Terms: Historical Data (2012–2025) and Forecast (2026–2035)
    27. Production, in Value Terms: Historical Data (2012–2025) and Forecast (2026–2035)
    28. Harvested Area: Historical Data (2012–2025) and Forecast (2026–2035)
    29. Yield: Historical Data (2012–2025) and Forecast (2026–2035)
    30. Production, By Type, 2025
    31. Production, in Physical Terms, by Type: Historical Data (2012–2025) and Forecast (2026–2035)
    32. Production, in Value Terms, by Type: Historical Data (2012–2025) and Forecast (2026–2035)
    33. Imports, in Physical Terms: Historical Data (2012–2025) and Forecast (2026–2035)
    34. Imports, in Value Terms: Historical Data (2012–2025) and Forecast (2026–2035)
    35. Imports, By Type, 2025
    36. Imports, in Physical Terms, by Type: Historical Data (2012–2025) and Forecast (2026–2035)
    37. Imports, in Value Terms, by Type: Historical Data (2012–2025) and Forecast (2026–2035)
    38. Imports, in Physical Terms, by Country, 2025
    39. Imports, in Physical Terms, by Country, 2012–2025
    40. Imports, in Value Terms, by Country, 2012–2025
    41. Import Prices, by Country, 2012–2025
    42. Import Prices, by Type: Historical Data (2012–2025) and Forecast (2026–2035)
    43. Exports, in Physical Terms: Historical Data (2012–2025) and Forecast (2026–2035)
    44. Exports, in Value Terms: Historical Data (2012–2025) and Forecast (2026–2035)
    45. Exports, By Type, 2025
    46. Exports, in Physical Terms, by Type: Historical Data (2012–2025) and Forecast (2026–2035)
    47. Exports, in Value Terms, by Type: Historical Data (2012–2025) and Forecast (2026–2035)
    48. Exports, in Physical Terms, by Country, 2025
    49. Exports, in Physical Terms, by Country, 2012–2025
    50. Exports, in Value Terms, by Country, 2012–2025
    51. Export Prices, by Country, 2012–2025
    52. Export Prices, by Type: Historical Data (2012–2025) and Forecast (2026–2035)

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