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U.S. - Vegetable - Market Analysis, Forecast, Size, Trends and Insights
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Article Publishing Date: Jun 3, 2021

American Vegetable Market Continues to Struggle with Pandemic-Related Disbalances

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IndexBox has just published a new report: 'U.S. - Vegetable - Market Analysis, Forecast, Size, Trends and Insights'. Here is a summary of the report's key findings.

Fresh vegetable consumer prices in the U.S. increased somewhat noticeably in Q1 2021 but then decelerated in Q2, relaxing slightly against the ongoing food price rally. Owing to the spate of lockdowns and the restructuring of the supply chain, production growth has failed to keep pace with the robust demand spurred by the counter-pandemic financial support measures. Rising production costs and increasing demand for biofuel-oriented oil crops also contribute to tangible food inflation.

According to the USDA data, the average fresh vegetable consumer prices over Q1 2021 exceeded the prices of Q1 2020 by 1.3%, relaxing slightly to a +0.6% surplus in Q2 against the same period of the previous year.

Rising food prices are emerging as an important issue even outside of the vegetable market. The food-away-from-home consumer prices index sees a prominent increase, keeping its pace at +3.8% both in Q1 and Q2 against the same periods of 2020, respectively. Besides the mentioned disbalance on the market, rising demand for biofuels also propels food inflation. Soybean prices are currently seeing a rapid surge driven by the increased use of biofuel derived from soybean oil. In the medium term, this may shift investments from field crops to oil crops, contracting vegetable supply and thereby promoting price growth.

Despite rising prices, vegetable demand in the U.S. remains robust. The covid crisis resulted in a 2% decline in total vegetable production, which was estimated at 44.7M tonnes in 2020 (IndexBox estimates). Nevertheless, there was no dramatic shortage in the domestic market, as that drop was offset by a 2% increase in imports (to 8.1M tonnes in 2020) and a 3% decline in exports (to 2.5M tonnes). 

Driven by the growing population, the U.S. vegetable market is forecast to reach 56M tonnes by 2030. The rather high vaccination rate in the U.S. provides an optimistic look to the potential ease of the pandemic in 2021, which will promote consumption in the HoReCa sector. Over 2021-22, however, rising inflation can offset a positive effect from the income support measures and hamper the market growth – an issue which yet requires to get a prominent answer from the government and monetary authorities.

U.S. Vegetable Exports by Country

Canada (1.8M tonnes) is the main destination for vegetable exports from the U.S., with a 73% share of the total shipments. Moreover, vegetable exports to Canada exceeded the volume sent to the second major destination, Mexico (327K tonnes), fivefold. 

In value terms, Canada ($2.6B) remains the key foreign market for vegetable exports from the U.S., comprising 82% of total exports. The second position in the ranking was occupied by Mexico ($232M), with a 7.4% share of total exports. 

The average vegetable export price stood at $1,273 per tonne in 2020, rising by 2.3% against the previous year. Over the last eight-year period, it increased at an average annual rate of +2.2%. The pace of growth appeared the most rapid in 2013, an increase of 7.9% year-to-year. The export price peaked in 2020 and is expected to retain growth in the immediate term.

Prices varied noticeably by the country of destination; the country with the highest price was Canada ($1,422 per tonne), while the average price for exports to Taiwan (Chinese) ($702 per tonne) was amongst the lowest.

U.S. Vegetable Imports by Country

In 2020, Mexico (6.1M tonnes) was the largest vegetable supplier to the U.S., accounting for a 75% share of total imports. Moreover, vegetable imports from Mexico exceeded the figures recorded by the second-largest supplier, Canada (1.4M tonnes), fourfold.

In value terms, Mexico ($7.3B) constituted the largest supplier of vegetables to the U.S., comprising 70% of total imports. The second position in the ranking was occupied by Canada ($1.9B), with an 18% share of total imports.

In 2020, the average vegetable import price amounted to $1,291 per tonne, picking up by 9% against the previous year. Over the last eight years, it increased at an average annual rate of +2.5%. As a result, import price reached the peak level and is likely to continue growing in the immediate term.

Average prices varied somewhat amongst the major supplying countries. In 2020, the country with the highest price was Peru ($1,760 per tonne), while the price for Mexico ($1,202 per tonne) was amongst the lowest.

Source: IndexBox Platform

Product coverage:
• FCL 116 - Potatoes
• FCL 388 - Tomatoes, fresh
• FCL 402 - Onions, shallots (green)
• FCL 403 - Onions, dry
• FCL 406 - Garlic
• FCL 407 - Leeks and other alliaceous vegetables
• FCL 393 - Cauliflowers and broccoli
• FCL 372 - Lettuce and chicory
• FCL 426 - Carrot
• FCL 397 - Cucumbers and gherkins
• FCL 417 - Peas, green
• FCL 414 - Beans, green
• FCL 423 - String Beans
• FCL 367 - Asparagus
• FCL 399 - Eggplants
• FCL 401 - Chillies and peppers (green)
• FCL 373 - Spinach
• FCL 260 - Olives
• FCL 394 - Pumpkins, squash and gourds
• FCL 463 - Vegetables, Fresh n.e.s.
• FCL 446 - Green Corn (Maize)
• FCL 430 - Okra
• FCL 394 - Pumpkins, squash and gourds
• FCL 378 - Cassava leaves
• FCL 366 - Artichokes
• FCL 260 - Olives
• FCL 358 - Cabbages
• FCL 449 - Mushrooms
• FCL 366 - Artichokes

This report provides an in-depth analysis of the vegetable market in the U.S.. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2025.


Country coverage:
• USA

Data coverage:
• Market volume and value
• Per Capita consumption
• Forecast of the market dynamics in the medium term
• Trade (exports and imports) in the U.S.
• Export and import prices
• Market trends, drivers and restraints
• Key market players and their profiles

Reasons to buy this report:
• Take advantage of the latest data
• Find deeper insights into current market developments
• Discover vital success factors affecting the market
This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:
1. How to diversify your business and benefit from new market opportunities
2. How to load your idle production capacity
3. How to boost your sales on overseas markets
4. How to increase your profit margins
5. How to make your supply chain more sustainable
6. How to reduce your production and supply chain costs
7. How to outsource production to other countries
8. How to prepare your business for global expansion
While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.
1. INTRODUCTION

Making Data-Driven Decisions to Grow Your Business

1.1
REPORT DESCRIPTION
1.2
RESEARCH METHODOLOGY AND AI PLATFORM
1.3
DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
1.4
GLOSSARY AND SPECIFIC TERMS
2. EXECUTIVE SUMMARY

A Quick Overview of Market Performance

2.1
KEY FINDINGS
2.2
MARKET TRENDS
3. MARKET OVERVIEW

Understanding the Current State of The Market and Its Prospects

3.1
MARKET SIZE
3.2
MARKET STRUCTURE
3.3
TRADE BALANCE
3.4
PER CAPITA CONSUMPTION
3.5
MARKET FORECAST TO 2030
4. MOST PROMISING PRODUCTS

Finding New Products to Diversify Your Business

4.1
TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
4.2
BEST-SELLING PRODUCTS
4.3
MOST CONSUMED PRODUCT
4.4
MOST TRADED PRODUCT
4.5
MOST PROFITABLE PRODUCT FOR EXPORT
5. MOST PROMISING SUPPLYING COUNTRIES

Choosing the Best Countries to Establish Your Sustainable Supply Chain

5.1
TOP COUNTRIES TO SOURCE YOUR PRODUCT
5.2
TOP PRODUCING COUNTRIES
5.3
COUNTRIES WITH TOP YIELDS
5.4
TOP EXPORTING COUNTRIES
5.5
LOW-COST EXPORTING COUNTRIES
6. MOST PROMISING OVERSEAS MARKETS

Choosing the Best Countries to Boost Your Exports

6.1
TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
6.2
TOP CONSUMING MARKETS
6.3
UNSATURATED MARKETS
6.4
TOP IMPORTING MARKETS
6.5
MOST PROFITABLE MARKETS
7. PRODUCTION

The Latest Trends and Insights into The Industry

7.1
PRODUCTION, HARVESTED AREA AND YIELD
8. IMPORTS

The Largest Import Supplying Countries

8.1
IMPORTS FROM 2007–2020
8.2
IMPORTS BY COUNTRY
8.3
IMPORT PRICES BY COUNTRY
9. EXPORTS

The Largest Destinations for Exports

9.1
EXPORTS FROM 2007–2020
9.2
EXPORTS BY COUNTRY
9.3
EXPORT PRICES BY COUNTRY
10. PROFILES OF MAJOR PRODUCERS

The Largest Producers on The Market and Their Profiles

LIST OF TABLES
Table 1:
Key Findings In 2020
Table 2:
Market Volume, In Physical Terms, 2007–2020
Table 3:
Market Value, 2007–2020
Table 4:
Per Capita Consumption In 2007-2020
Table 5:
Imports, In Physical Terms, By Country, 2007–2020
Table 6:
Imports, In Value Terms, By Country, 2007–2020
Table 7:
Import Prices, By Country Of Origin, 2007–2020
Table 8:
Exports, In Physical Terms, By Country, 2007–2020
Table 9:
Exports, In Value Terms, By Country, 2007–2020
Table 10:
Export Prices, By Country Of Destination, 2007–2020
LIST OF FIGURES
Figure 1:
Market Volume, In Physical Terms, 2007–2020
Figure 2:
Market Value, 2007–2020
Figure 3:
Market Structure – Domestic Supply vs. Imports, In Physical Terms, 2007-2020
Figure 4:
Market Structure – Domestic Supply vs. Imports, In Value Terms, 2007-2020
Figure 5:
Trade Balance, In Physical Terms, 2007-2020
Figure 6:
Trade Balance, In Value Terms, 2007-2020
Figure 7:
Per Capita Consumption, 2007-2020
Figure 8:
Market Forecast To 2025
Figure 9:
Products: Market Size And Growth, By Type
Figure 10:
Products: Average Per Capita Consumption, By Type
Figure 11:
Products: Exports And Growth, By Type
Figure 12:
Products: Export Prices And Growth, By Type
Figure 13:
Production Volume And Growth
Figure 14:
Yield And Growth
Figure 15:
Exports And Growth
Figure 16:
Export Prices And Growth
Figure 17:
Market Size And Growth
Figure 18:
Per Capita Consumption
Figure 19:
Imports And Growth
Figure 20:
Import Prices
Figure 21:
Production, In Physical Terms, 2007–2020
Figure 22:
Production, In Value Terms, 2007–2020
Figure 23:
Area Harvested, 2007–2020
Figure 24:
Yield, 2007–2020
Figure 25:
Imports, In Physical Terms, 2007–2020
Figure 26:
Imports, In Value Terms, 2007–2020
Figure 27:
Imports, In Physical Terms, By Country, 2020
Figure 28:
Imports, In Physical Terms, By Country, 2007–2020
Figure 29:
Imports, In Value Terms, By Country, 2007–2020
Figure 30:
Import Prices, By Country Of Origin, 2007–2020
Figure 31:
Exports, In Physical Terms, 2007–2020
Figure 32:
Exports, In Value Terms, 2007–2020
Figure 33:
Exports, In Physical Terms, By Country, 2020
Figure 34:
Exports, In Physical Terms, By Country, 2007–2020
Figure 35:
Exports, In Value Terms, By Country, 2007–2020
Figure 36:
Export Prices, By Country Of Destination, 2007–2020

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