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EU - Frozen Vegetable - Market Analysis, Forecast, Size, Trends and Insights
Report Update: Apr 1, 2024

EU - Frozen Vegetable - Market Analysis, Forecast, Size, Trends and Insights

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Article Publishing Date: Sep 15, 2023

EU Market Entry Strategy for Frozen Vegetable Suppliers

Frozen vegetables are gaining in popularity in the European Union (EU) due to their convenience, extended shelf-life, and increasing consumer awareness of health and wellness. As a result, the market for frozen vegetables in the EU is growing, presenting opportunities for new market entrants. This guide aims to provide insights into a successful market entry strategy, along with official data sources and assistance from authorities to help navigate the European market.

Overview of the European Union Market for Frozen Vegetables

In 2022, the import value of frozen vegetables in the European Union amounted to $7.1 billion USD, indicating a significant demand for these products. The top five countries with the highest import values in the EU are as follows:

  1. France: $1.3 billion USD in 2022
  2. Germany: $1.2 billion USD in 2022
  3. Italy: $748.9 million USD in 2022
  4. Belgium: $671.5 million USD in 2022
  5. Netherlands: $627.2 million USD in 2022

These figures highlight the favorable market conditions for frozen vegetables in these countries, making them potential target markets for market entry.

Official Data Sources and Assistance

When entering the European market for frozen vegetables, it is essential to rely on official data sources to gather accurate and up-to-date information. The European Union offers various institutions that provide support and guidance for businesses looking to enter the market. One such organization is the European Enterprise Network (EEN), which aids in finding business partners, accessing funding opportunities, and understanding market regulations. Engaging with these authorities can help you navigate legal requirements and cultural nuances, further enhancing your chances of success.

Key Considerations for Market Entry Strategy

Before entering the European market, several factors should be taken into account:

Understanding Target Markets

Conduct market research to gain insights into the preferences, buying patterns, and market trends of the target countries. Consider the cultural, dietary, and culinary aspects specific to each country. Additionally, assess the competitive landscape to identify potential market gaps and opportunities for differentiation.

Compliance with Regulations

Ensure compliance with European Union regulations on food safety, labelling, and packaging requirements. Familiarize yourself with the EU's general food law and specific regulations concerning frozen vegetables to avoid any legal or regulatory obstacles.

Distribution Channels

Establish efficient distribution channels to reach your target markets effectively. Work closely with local distributors, retailers, and wholesalers who have extensive knowledge of the local market and can help navigate distribution challenges.

Product Adaptation

Consider adapting your product offerings to meet the specific needs and preferences of the European market. This could include offering organic or locally sourced frozen vegetables, innovative packaging, or catering to specific dietary requirements.

List of Trade Shows and Exhibitions

Participating in trade shows and exhibitions related to the food and beverage industry can provide an excellent platform to showcase your frozen vegetable products, network with industry professionals, and gain market exposure. Here are a few notable trade shows and exhibitions in the European Union:

  • Anuga Food Fair - Cologne, Germany
  • Gulfood - Dubai, United Arab Emirates (with significant European presence)
  • SIAL Paris - Paris, France
  • Fruit Logistica - Berlin, Germany
  • Foodex Japan - Tokyo, Japan (with a focus on international markets)

These events attract a wide range of industry professionals, including buyers, distributors, retailers, and potential partners. Participating in these trade shows can help establish valuable connections and increase brand awareness.

Closing Thoughts

Entering the European Union market for frozen vegetables requires a well-planned market entry strategy that considers market dynamics, regulatory compliance, and targeted marketing approaches. Utilizing official data sources such as the IndexBox market intelligence platform, seeking assistance from authorities, and participating in trade shows and exhibitions can significantly enhance your chances of success. By understanding the market landscape and tailoring your product offerings to meet the specific requirements of the European consumers, you can capitalize on the growing demand for frozen vegetables in the EU market.

Source: IndexBox Market Intelligence Platform

This report provides an in-depth analysis of the frozen vegetable market in the EU. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.

Product coverage:

  • FCL 473 - Vegetables, Frozen
  • FCL 447 - Sweet Corn, Frozen

Country coverage:

Data coverage:

  • Market volume and value
  • Per Capita consumption
  • Forecast of the market dynamics in the medium term
  • Production in the EU, split by region and country
  • Trade (exports and imports) in the EU
  • Export and import prices
  • Market trends, drivers and restraints
  • Key market players and their profiles

Reasons to buy this report:

  • Take advantage of the latest data
  • Find deeper insights into current market developments
  • Discover vital success factors affecting the market

This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:

  1. How to diversify your business and benefit from new market opportunities
  2. How to load your idle production capacity
  3. How to boost your sales on overseas markets
  4. How to increase your profit margins
  5. How to make your supply chain more sustainable
  6. How to reduce your production and supply chain costs
  7. How to outsource production to other countries
  8. How to prepare your business for global expansion

While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.

  1. 1. INTRODUCTION

    Making Data-Driven Decisions to Grow Your Business

    1. REPORT DESCRIPTION
    2. RESEARCH METHODOLOGY AND AI PLATFORM
    3. DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
    4. GLOSSARY AND SPECIFIC TERMS

  2. 2. EXECUTIVE SUMMARY

    A Quick Overview of Market Performance

    1. KEY FINDINGS
    2. MARKET TRENDS This Chapter is Available Only for the Professional Edition PRO

  3. 3. MARKET OVERVIEW

    Understanding the Current State of The Market and Its Prospects

    1. MARKET SIZE
    2. CONSUMPTION BY COUNTRY
    3. MARKET FORECAST TO 2030

  4. 4. MOST PROMISING PRODUCT

    Finding New Products to Diversify Your Business

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
    2. BEST-SELLING PRODUCTS
    3. MOST CONSUMED PRODUCT
    4. MOST TRADED PRODUCT
    5. MOST PROFITABLE PRODUCT FOR EXPORT

  5. 5. MOST PROMISING SUPPLYING COUNTRIES

    Choosing the Best Countries to Establish Your Sustainable Supply Chain

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP COUNTRIES TO SOURCE YOUR PRODUCT
    2. TOP PRODUCING COUNTRIES
    3. TOP EXPORTING COUNTRIES
    4. LOW-COST EXPORTING COUNTRIES

  6. 6. MOST PROMISING OVERSEAS MARKETS

    Choosing the Best Countries to Boost Your Exports

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
    2. TOP CONSUMING MARKETS
    3. UNSATURATED MARKETS
    4. TOP IMPORTING MARKETS
    5. MOST PROFITABLE MARKETS

  7. 7. PRODUCTION

    The Latest Trends and Insights into The Industry

    1. PRODUCTION VOLUME AND VALUE
    2. PRODUCTION BY COUNTRY

  8. 8. IMPORTS

    The Largest Importers on The Market and How They Succeed

    1. IMPORTS FROM 2012–2023
    2. IMPORTS BY COUNTRY
    3. IMPORT PRICES BY COUNTRY

  9. 9. EXPORTS

    The Largest Exporters on The Market and How They Succeed

    1. EXPORTS FROM 2012–2023
    2. EXPORTS BY COUNTRY
    3. EXPORT PRICES BY COUNTRY

  10. 10. PROFILES OF MAJOR PRODUCERS

    The Largest Producers on The Market and Their Profiles

    This Chapter is Available Only for the Professional Edition PRO

  11. 11. COUNTRY PROFILES

    The Largest Markets And Their Profiles

    This Chapter is Available Only for the Professional Edition PRO
    • Austria
    • Belgium
    • Bulgaria
    • Croatia
    • Cyprus
    • Czech Republic
    • Denmark
    • Estonia
    • Finland
    • France
    • Germany
    • Greece
    • Hungary
    • Ireland
    • Italy
    • Latvia
    • Lithuania
    • Luxembourg
    • Malta
    • Netherlands
    • Poland
    • Portugal
    • Romania
    • Slovakia
    • Slovenia
    • Spain
    • Sweden

  12. LIST OF TABLES

    1. Key Findings In 2023
    2. Market Volume, In Physical Terms, 2012–2023
    3. Market Value, 2012–2023
    4. Per Capita Consumption, By Country, 2018–2023
    5. Production, In Physical Terms, By Country, 2012–2023
    6. Imports, In Physical Terms, By Country, 2012–2023
    7. Imports, In Value Terms, By Country, 2012–2023
    8. Import Prices, By Country Of Destination, 2012–2023
    9. Exports, In Physical Terms, By Country, 2012–2023
    10. Exports, In Value Terms, By Country, 2012–2023
    11. Export Prices, By Country Of Origin, 2012–2023

  13. LIST OF FIGURES

    1. Market Volume, In Physical Terms, 2012–2023
    2. Market Value, 2012–2023
    3. Consumption, By Country, 2023
    4. Market Volume Forecast to 2030
    5. Market Value Forecast to 2030
    6. Products: Market Size And Growth, By Type
    7. Products: Average Per Capita Consumption, By Type
    8. Products: Exports And Growth, By Type
    9. Products: Export Prices And Growth, By Type
    10. Production Volume And Growth
    11. Exports And Growth
    12. Export Prices And Growth
    13. Market Size And Growth
    14. Per Capita Consumption
    15. Imports And Growth
    16. Import Prices
    17. Production, In Physical Terms, 2012–2023
    18. Production, In Value Terms, 2012–2023
    19. Production, By Country, 2023
    20. Production, In Physical Terms, By Country, 2012–2023
    21. Imports, In Physical Terms, 2012–2023
    22. Imports, In Value Terms, 2012–2023
    23. Imports, In Physical Terms, By Country, 2023
    24. Imports, In Physical Terms, By Country, 2012–2023
    25. Imports, In Value Terms, By Country, 2012–2023
    26. Import Prices, By Country, 2012–2023
    27. Exports, In Physical Terms, 2012–2023
    28. Exports, In Value Terms, 2012–2023
    29. Exports, In Physical Terms, By Country, 2023
    30. Exports, In Physical Terms, By Country, 2012–2023
    31. Exports, In Value Terms, By Country, 2012–2023
    32. Export Prices, 2012–2023

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