Middle East - Chicken Meat - Market Analysis, Forecast, Size, Trends and Insights
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Middle East - Chicken Meat - Market Analysis, Forecast, Size, Trends and Insights

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Article Publishing Date: Feb 17, 2024

Effective Strategy for Entering the Middle Eastern Chicken Meat Market

The Middle East region presents a lucrative market for chicken meat, with a considerable consumption volume and import value. In order to successfully enter this market, it is crucial to formulate an effective market entry strategy that takes into account the specific characteristics of the Middle East market. This guide provides insights on the market potential, official data sources, and trade shows/exhibitions, to help you develop a successful market entry strategy.

Market Potential

Understanding the market potential is the foundation of a successful market entry strategy. According to data from the IndexBox market intelligence platform, the top 5 countries in terms of chicken meat consumption volume in 2022 are:

  1. Iran with a consumption volume of 2.174 million tons
  2. Turkey with a consumption volume of 1.588 million tons
  3. Saudi Arabia with a consumption volume of 1.481 million tons
  4. United Arab Emirates with a consumption volume of 582,900 tons
  5. Israel with a consumption volume of 559,527 tons

These countries represent significant opportunities for market entry and expansion.

Furthermore, the top 5 countries in terms of chicken meat import value in 2022 are:

  1. United Arab Emirates with an import value of $1.308 billion
  2. Saudi Arabia with an import value of $1.151 billion
  3. Iraq with an import value of $504.57 million
  4. Kuwait with an import value of $392.257 million
  5. Qatar with an import value of $307.952 million

This data highlights the Middle East region's dependence on imports, creating opportunities for international suppliers. Additionally, understanding the import prices in the region is essential. The top 5 countries with the highest import prices for chicken meat in 2022 are:

  1. Lebanon with an import price of $2.887 per kg
  2. Bahrain with an import price of $2.505 per kg
  3. Qatar with an import price of $2.259 per kg
  4. United Arab Emirates with an import price of $2.094 per kg
  5. Kuwait with an import price of $1.997 per kg

By analyzing this data, you can determine the countries with high market potential and understand the price dynamics in the region, which can inform pricing strategies and market positioning.

Data Sources and Authorities

When entering a new market, it is crucial to rely on official data sources and seek assistance from authorities to ensure compliance with regulations and gain market insights. In the Middle East, there are several government agencies and industry bodies that provide valuable information and support:

  • Ministry of Agriculture: The Ministry of Agriculture in each Middle Eastern country plays a vital role in regulating and overseeing the poultry industry. They provide information on regulations, import/export requirements, and market trends.
  • Trade Development Authorities: Each country in the Middle East has a trade development authority that promotes trade and provides support to international businesses. These authorities can offer market research reports, trade statistics, and advice on market entry strategies.
  • Food Safety Authorities: Ensuring compliance with food safety regulations is essential when entering the Middle East market. Working closely with food safety authorities will help you navigate the regulatory landscape and meet the required standards.

It is recommended to establish contact with these authorities to access the latest information and guidance relevant to your market entry strategy.

List of Trade Shows and Exhibitions

Participating in trade shows and exhibitions is an excellent way to showcase your products, establish connections, and gain market visibility. The Middle East hosts several poultry-focused trade shows and exhibitions throughout the year. Here are some prominent events:

  1. Gulfood: Held annually in Dubai, United Arab Emirates, Gulfood is the largest food and beverage trade show in the Middle East. It provides a platform to meet key industry players and explore business opportunities.
  2. VIV MEA: VIV MEA is a leading international trade show dedicated to animal husbandry and poultry production. It takes place biennially in Abu Dhabi, United Arab Emirates, attracting exhibitors and visitors from around the world.
  3. SAUDI AGRICULTURE: Saudi Agriculture is the largest agricultural exhibition in Saudi Arabia, focusing on livestock, poultry, and aquaculture. It offers an excellent opportunity to network with buyers and distributors from the region.
  4. IRANPLEX: IRANPLEX is a major agriculture and food exhibition in Iran, providing a platform to showcase products and services. It attracts participants from various sectors, including poultry production.
  5. AGRO MASHOV: AGRO MASHOV is an international agricultural exhibition held in Israel, featuring poultry technologies, equipment, and products. It allows for networking with industry professionals and exploring business opportunities.

Participating in these trade shows and exhibitions will enable you to connect with potential buyers, distributors, and industry experts, further strengthening your market entry strategy in the Middle East.

Conclusion

Entering the Middle East market for chicken meat requires a well-planned market entry strategy that takes into consideration market potential, data from official sources, and participation in relevant trade shows and exhibitions. By leveraging the market intelligence platform provided by IndexBox and utilizing the official data sources and assistance from authorities, you can develop a successful market entry strategy for chicken meat in the Middle East. Remember to adapt your strategy based on market trends, regulations, and consumer preferences to maximize your chances of success.

Source: IndexBox Market Intelligence Platform

This report provides an in-depth analysis of the chicken meat market in the Middle East. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.

Product coverage:

  • FCL 1058 - Chicken meat
  • FCL 1059 - Offals and liver of chickens

Country coverage:

Data coverage:

  • Market volume and value
  • Per Capita consumption
  • Forecast of the market dynamics in the medium term
  • Production in the Middle East, split by region and country
  • Trade (exports and imports) in the Middle East
  • Export and import prices
  • Market trends, drivers and restraints
  • Key market players and their profiles

Reasons to buy this report:

  • Take advantage of the latest data
  • Find deeper insights into current market developments
  • Discover vital success factors affecting the market

This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:

  1. How to diversify your business and benefit from new market opportunities
  2. How to load your idle production capacity
  3. How to boost your sales on overseas markets
  4. How to increase your profit margins
  5. How to make your supply chain more sustainable
  6. How to reduce your production and supply chain costs
  7. How to outsource production to other countries
  8. How to prepare your business for global expansion

While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.

  1. 1. INTRODUCTION

    Making Data-Driven Decisions to Grow Your Business

    1. REPORT DESCRIPTION
    2. RESEARCH METHODOLOGY AND AI PLATFORM
    3. DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
    4. GLOSSARY AND SPECIFIC TERMS
  2. 2. EXECUTIVE SUMMARY

    A Quick Overview of Market Performance

    1. KEY FINDINGS
    2. MARKET TRENDS This Chapter is Available Only for the Professional Edition PRO
  3. 3. MARKET OVERVIEW

    Understanding the Current State of The Market and Its Prospects

    1. MARKET SIZE
    2. CONSUMPTION BY COUNTRY
    3. MARKET FORECAST TO 2030
  4. 4. MOST PROMISING PRODUCT

    Finding New Products to Diversify Your Business

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
    2. BEST-SELLING PRODUCTS
    3. MOST CONSUMED PRODUCT
    4. MOST TRADED PRODUCT
    5. MOST PROFITABLE PRODUCT FOR EXPORT
  5. 5. MOST PROMISING SUPPLYING COUNTRIES

    Choosing the Best Countries to Establish Your Sustainable Supply Chain

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP COUNTRIES TO SOURCE YOUR PRODUCT
    2. TOP PRODUCING COUNTRIES
    3. COUNTRIES WITH TOP YIELDS
    4. TOP EXPORTING COUNTRIES
    5. LOW-COST EXPORTING COUNTRIES
  6. 6. MOST PROMISING OVERSEAS MARKETS

    Choosing the Best Countries to Boost Your Exports

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
    2. TOP CONSUMING MARKETS
    3. UNSATURATED MARKETS
    4. TOP IMPORTING MARKETS
    5. MOST PROFITABLE MARKETS
  7. 7. PRODUCTION

    The Latest Trends and Insights into The Industry

    1. PRODUCTION VOLUME AND VALUE
    2. PRODUCTION BY COUNTRY
    3. PRODUCING ANIMALS AND YIELD BY COUNTRY
  8. 8. IMPORTS

    The Largest Importers on The Market and How They Succeed

    1. IMPORTS FROM 2012–2023
    2. IMPORTS BY COUNTRY
    3. IMPORT PRICES BY COUNTRY
  9. 9. EXPORTS

    The Largest Exporters on The Market and How They Succeed

    1. EXPORTS FROM 2012–2023
    2. EXPORTS BY COUNTRY
    3. EXPORT PRICES BY COUNTRY
  10. 10. PROFILES OF MAJOR PRODUCERS

    The Largest Producers on The Market and Their Profiles

    This Chapter is Available Only for the Professional Edition PRO
  11. 11. COUNTRY PROFILES

    The Largest Markets And Their Profiles

    This Chapter is Available Only for the Professional Edition PRO
    • Bahrain
    • Iran
    • Iraq
    • Israel
    • Jordan
    • Kuwait
    • Lebanon
    • Oman
    • Palestine
    • Qatar
    • Saudi Arabia
    • Syrian Arab Republic
    • Turkey
    • United Arab Emirates
    • Yemen
  12. LIST OF TABLES

    1. Key Findings In 2023
    2. Market Volume, In Physical Terms, 2012–2023
    3. Market Value, 2012–2023
    4. Per Capita Consumption, By Country, 2018–2023
    5. Production, In Physical Terms, By Country, 2012–2023
    6. Producing Animals, By Country, 2012-2023
    7. Yield, By Country, 2012-2023
    8. Imports, In Physical Terms, By Country, 2012–2023
    9. Imports, In Value Terms, By Country, 2012–2023
    10. Import Prices, By Country Of Destination, 2012–2023
    11. Exports, In Physical Terms, By Country, 2012–2023
    12. Exports, In Value Terms, By Country, 2012–2023
    13. Export Prices, By Country Of Origin, 2012–2023
  13. LIST OF FIGURES

    1. Market Volume, In Physical Terms, 2012–2023
    2. Market Value, 2012–2023
    3. Consumption, By Country, 2023
    4. Market Volume Forecast to 2030
    5. Market Value Forecast to 2030
    6. Products: Market Size And Growth, By Type
    7. Products: Average Per Capita Consumption, By Type
    8. Products: Exports And Growth, By Type
    9. Products: Export Prices And Growth, By Type
    10. Production Volume And Growth
    11. Yield And Growth
    12. Exports And Growth
    13. Export Prices And Growth
    14. Market Size And Growth
    15. Per Capita Consumption
    16. Imports And Growth
    17. Import Prices
    18. Production, In Physical Terms, 2012–2023
    19. Production, In Value Terms, 2012–2023
    20. Producing Animals, 2012–2023
    21. Yield, 2012–2023
    22. Production, By Country, 2023
    23. Production, In Physical Terms, By Country, 2012–2023
    24. Producing Animals, By Country, 2023
    25. Producing Animals, By Country, 2012-2023
    26. Yield, By Country, 2012-2023
    27. Imports, In Physical Terms, 2012–2023
    28. Imports, In Value Terms, 2012–2023
    29. Imports, In Physical Terms, By Country, 2023
    30. Imports, In Physical Terms, By Country, 2012–2023
    31. Imports, In Value Terms, By Country, 2012–2023
    32. Import Prices, By Country, 2012–2023
    33. Exports, In Physical Terms, 2012–2023
    34. Exports, In Value Terms, 2012–2023
    35. Exports, In Physical Terms, By Country, 2023
    36. Exports, In Physical Terms, By Country, 2012–2023
    37. Exports, In Value Terms, By Country, 2012–2023
    38. Export Prices, 2012–2023

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