Jam Market - Rapid Growth of EU Jam, Jelly, Puree and Paste Exports Lost Its Momentum

Fruit And Vegetables August 09, 2016
Author: Anna Sergeeva
Market Analyst

 jam market

Photo: © Krzycho / Bigstockphoto

In 2015, total exports on the EU jam market in the EU Member States reached 1,219 million EUR, fluctuating at their highest levels. A sharp growth from 2012-2013 disappeared in 2014, however, exports bounced by another 4% in the last year. Data on the EU trade with non-EU countries showed that the EU remains a net exporter of jams, jellies, puree and pastes.

EU Exports Of Jams, Jellies, Puree And Pastes

France, Italy, Germany, Belgium, and the Netherlands were the main suppliers of jams, fruit jellies, and fruit or nut purees and pastes among the EU members, with a combined 72% share of total exports in 2015. The Netherlands (+11.6% per year from 2007 to 2015) and Italy (+7.4% per year) were the fastest growing suppliers, while the other leaders displayed more modest paces of growth. As a result, the Netherlands and Italy (+4 percentage points, each) strengthened their positions in the European exports, while other leaders kept relatively stable shares.

The major share of trade of jams, jellies, puree and pastes was conducted between the EU Member States, while extra-EU exports have taken up about 27% of total exports. In 2015, the value of extra-EU exports of jams, jellies, puree and pastes reached 329 million EUR, which was 12% more than the year before.

Since extra-EU exports comprise about 9% of EU's total output of jams, jellies, puree and pastes, this EU industry has a relatively low sensitivity to the foreign market environment. For many years, the U.S. was the main foreign market, with an approximately 21% share of extra-EU exports. Switzerland, Russia, and Japan (9% each) followed with a large gap. However, since exports leveled off at their peak levels, the demand from main foreign markets for European jams, jellies, purees and pastes is likely to become limited, with uncertain growth prospect in the medium term.

Do you want to know more about the EU jam market? Get the latest trends and insight from our report. It includes a wide range of statistics on

  • jam market share
  • jam prices
  • jam industry
  • jam sales
  • jam market forecast
  • jam price forecast
  • key jam producers

Source: EU: Jams, Jellies, Puree And Pastes - Market Report. Analysis And Forecast To 2020