Norway: Fruit And Berry Market 2026

Fruit And Berry Market Size in Norway

After two years of decline, the Norwegian fruit and berry market increased by 12% to $753M in 2020. The market value increased at an average annual rate of +2.8% over the period from 2007 to 2020; the trend pattern indicated some noticeable fluctuations being recorded in certain years. The growth pace was the most rapid in 2008 with an increase of 12% year-to-year. Fruit and berry consumption peaked in 2020 and is likely to see steady growth in the near future.

Fruit And Berry Production in Norway

In value terms, fruit and berry production expanded sharply to $98M in 2020 estimated in export prices. Overall, the total production indicated a moderate increase from 2007 to 2020: its value increased at an average annual rate of +1.4% over the last thirteen years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2020 figures, production decreased by -2.4% against 2018 indices. The pace of growth appeared the most rapid in 2008 with an increase of 84% against the previous year. As a result, production reached the peak level of $102M. From 2009 to 2020, production growth remained at a lower figure.

Fruit And Berry Exports

Exports from Norway

In 2020, fruit and berry exports from Norway dropped markedly to 501 tonnes, which is down by -57.1% on the previous year. In general, exports showed a noticeable reduction. The most prominent rate of growth was recorded in 2013 with an increase of 51% year-to-year. Exports peaked at 1.4K tonnes in 2017; however, from 2018 to 2020, exports stood at a somewhat lower figure.

In value terms, fruit and berry exports shrank rapidly to $1M in 2020. Over the period under review, exports saw a perceptible decrease. The pace of growth was the most pronounced in 2013 when exports increased by 56% year-to-year. As a result, exports reached the peak of $3.8M. From 2014 to 2020, the growth exports remained at a lower figure.

Exports by Country

The Netherlands (256 tonnes) was the main destination for fruit and berry exports from Norway, accounting for a 51% share of total exports. Moreover, fruit and berry exports to the Netherlands exceeded the volume sent to the second major destination, Sweden (123 tonnes), twofold. France (48 tonnes) ranked third in terms of total exports with a 9.6% share.

From 2007 to 2020, the average annual growth rate of volume to the Netherlands totaled -2.1%. Exports to the other major destinations recorded the following average annual rates of exports growth: Sweden (-5.2% per year) and France (+50.9% per year).

In value terms, the Netherlands ($611K) remains the key foreign market for fruit and berry exports from Norway, comprising 59% of total exports. The second position in the ranking was occupied by Sweden ($226K), with a 22% share of total exports. It was followed by Poland, with a 8.7% share.

From 2007 to 2020, the average annual rate of growth in terms of value to the Netherlands was relatively modest. Exports to the other major destinations recorded the following average annual rates of exports growth: Sweden (-2.8% per year) and Poland (+38.6% per year).

Export Prices by Country

In 2020, the average fruit and berry export price amounted to $2,052 per tonne, picking up by 19% against the previous year. In general, export price indicated a mild expansion from 2007 to 2020: its price increased at an average annual rate of +1.6% over the last thirteen-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2012 an increase of 34% against the previous year. Over the period under review, average export prices hit record highs at $2,803 per tonne in 2013; however, from 2014 to 2020, export prices stood at a somewhat lower figure.

There were significant differences in the average prices for the major overseas markets. In 2020, the country with the highest price was Poland ($2,641 per tonne), while the average price for exports to France ($659 per tonne) was amongst the lowest.

From 2007 to 2020, the most notable rate of growth in terms of prices was recorded for supplies to Sweden, while the prices for the other major destinations experienced mixed trend patterns.

Fruit And Berry Imports

Imports into Norway

For the third year in a row, Norway recorded decline in overseas purchases of fruits and berries, which decreased by -25.5% to 254K tonnes in 2020. Overall, imports showed a mild decline. The pace of growth appeared the most rapid in 2009 with an increase of 5.9% year-to-year. Over the period under review, imports attained the peak figure at 348K tonnes in 2017; however, from 2018 to 2020, imports failed to regain the momentum.

In value terms, fruit and berry imports reduced modestly to $551M in 2020. The total import value increased at an average annual rate of +2.0% from 2007 to 2020; the trend pattern indicated some noticeable fluctuations being recorded in certain years. The pace of growth appeared the most rapid in 2013 with an increase of 19% year-to-year. As a result, imports reached the peak of $629M. From 2014 to 2020, the growth imports remained at a somewhat lower figure.

Imports by Country

In 2020, Spain (88K tonnes) constituted the largest fruit and berry supplier to Norway, accounting for a 35% share of total imports. Moreover, fruit and berry imports from Spain exceeded the figures recorded by the second-largest supplier, Italy (33K tonnes), threefold. The third position in this ranking was occupied by South Africa (28K tonnes), with a 11% share.

From 2007 to 2020, the average annual growth rate of volume from Spain stood at +2.5%. The remaining supplying countries recorded the following average annual rates of imports growth: Italy (-1.1% per year) and South Africa (+11.2% per year).

In value terms, Spain ($151M) constituted the largest supplier of fruit and berry to Norway, comprising 27% of total imports. The second position in the ranking was occupied by Italy ($57M), with a 10% share of total imports. It was followed by South Africa, with a 8.9% share.

From 2007 to 2020, the average annual growth rate of value from Spain amounted to +5.8%. The remaining supplying countries recorded the following average annual rates of imports growth: Italy (+0.4% per year) and South Africa (+13.8% per year).

Import Prices by Country

The average fruit and berry import price stood at $2,165 per tonne in 2020, increasing by 31% against the previous year. Over the last thirteen-year period, it increased at an average annual rate of +3.2%. As a result, import price reached the peak level and is likely to continue growth in the immediate term.

Prices varied noticeably by the country of origin; the country with the highest price was Morocco ($6,068 per tonne), while the price for Costa Rica ($980 per tonne) was amongst the lowest.

From 2007 to 2020, the most notable rate of growth in terms of prices was attained by Morocco, while the prices for the other major suppliers experienced more modest paces of growth.

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