New Zealand: Soap In Bars Market 2023

Soap In Bars Market Size in New Zealand

The New Zealand soap in bars market dropped sharply to $X in 2021, which is down by -33.3% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Over the period under review, consumption continues to indicate a noticeable reduction. As a result, consumption reached the peak level of $X, and then fell sharply in the following year.

Soap In Bars Exports

Exports from New Zealand

In 2021, approx. X tons of soap and organic surface-active products in bars were exported from New Zealand; increasing by 21% against the previous year. Overall, exports continue to indicate a significant expansion. The growth pace was the most rapid in 2020 with an increase of 244% against the previous year. Over the period under review, the exports reached the maximum in 2021 and are expected to retain growth in the near future.

In value terms, soap in bars exports soared to $X in 2021. Over the period under review, exports showed a buoyant expansion. The growth pace was the most rapid in 2020 with an increase of 82% against the previous year. The exports peaked in 2021 and are likely to continue growth in the near future.

Exports by Country

Australia (X tons) was the main destination for soap in bars exports from New Zealand, with a 71% share of total exports. Moreover, soap in bars exports to Australia exceeded the volume sent to the second major destination, the United States (X tons), eightfold. The third position in this ranking was held by Hong Kong SAR (X tons), with a 6.2% share.

From 2012 to 2021, the average annual growth rate of volume to Australia amounted to +26.4%. Exports to the other major destinations recorded the following average annual rates of exports growth: the United States (+24.7% per year) and Hong Kong SAR (+28.2% per year).

In value terms, Australia ($X) remains the key foreign market for soap in bars exports from New Zealand, comprising 50% of total exports. The second position in the ranking was held by the United States ($X), with a 17% share of total exports. It was followed by China, with a 12% share.

From 2012 to 2021, the average annual growth rate of value to Australia stood at +15.9%. Exports to the other major destinations recorded the following average annual rates of exports growth: the United States (+32.6% per year) and China (+32.5% per year).

Export Prices by Country

In 2021, the average soap in bars export price amounted to $X per ton, rising by 11% against the previous year. Overall, the export price, however, saw a perceptible shrinkage. The growth pace was the most rapid in 2016 an increase of 31% against the previous year. As a result, the export price reached the peak level of $X per ton. From 2017 to 2021, the average export prices remained at a lower figure.

Prices varied noticeably country of destination: the country with the highest price was China ($X per ton), while the average price for exports to Fiji ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to the United States (+6.3%), while the prices for the other major destinations experienced more modest paces of growth.

Soap In Bars Imports

Imports into New Zealand

After two years of growth, purchases abroad of soap and organic surface-active products in bars decreased by -25.5% to X tons in 2021. In general, imports saw a perceptible descent. The pace of growth was the most pronounced in 2020 with an increase of 30% against the previous year. Imports peaked at X tons in 2013; however, from 2014 to 2021, imports stood at a somewhat lower figure.

In value terms, soap in bars imports shrank significantly to $X in 2021. Over the period under review, imports showed a relatively flat trend pattern. The most prominent rate of growth was recorded in 2020 when imports increased by 46% against the previous year. As a result, imports reached the peak of $X, and then shrank rapidly in the following year.

Imports by Country

In 2021, China (X tons) constituted the largest soap in bars supplier to New Zealand, with a 61% share of total imports. Moreover, soap in bars imports from China exceeded the figures recorded by the second-largest supplier, Thailand (X tons), fivefold. Indonesia (X tons) ranked third in terms of total imports with an 8.1% share.

From 2012 to 2021, the average annual growth rate of volume from China stood at +1.5%. The remaining supplying countries recorded the following average annual rates of imports growth: Thailand (-2.9% per year) and Indonesia (-3.4% per year).

In value terms, China ($X) constituted the largest supplier of soap in bars to New Zealand, comprising 43% of total imports. The second position in the ranking was held by Thailand ($X), with a 13% share of total imports. It was followed by Australia, with a 10% share.

From 2012 to 2021, the average annual growth rate of value from China amounted to +2.3%. The remaining supplying countries recorded the following average annual rates of imports growth: Thailand (-0.1% per year) and Australia (-0.7% per year).

Import Prices by Country

In 2021, the average soap in bars import price amounted to $X per ton, growing by 1.8% against the previous year. Over the period from 2012 to 2021, it increased at an average annual rate of +3.2%. The most prominent rate of growth was recorded in 2018 when the average import price increased by 15%. Over the period under review, average import prices hit record highs in 2021 and is expected to retain growth in the near future.

There were significant differences in the average prices amongst the major supplying countries. In 2021, the country with the highest price was the United States ($X per ton), while the price for China ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by the United States (+23.4%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Market Intelligence Platform

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