Report Kenya - Fruits and Berries - Market Analysis, Forecast, Size, Trends and Insights for 499$
Report Update Apr 1, 2024

Kenya - Fruits and Berries - Market Analysis, Forecast, Size, Trends and Insights

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Kenya: Fruit And Berry Market 2024

Fruit And Berry Market Size in Kenya

For the seventh consecutive year, the Kenyan fruit and berry market recorded growth in sales value, which increased by X% to $X in 2022. Over the period under review, the total consumption indicated temperate growth from 2012 to 2022: its value increased at an average annual rate of X% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, consumption increased by X% against 2014 indices. Over the period under review, the market attained the peak level in 2022 and is expected to retain growth in the immediate term.

Fruit And Berry Production in Kenya

In value terms, fruit and berry production reduced modestly to $X in 2022 estimated in export price. In general, the total production indicated a pronounced increase from 2012 to 2022: its value increased at an average annual rate of X% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, production decreased by X% against 2019 indices. The most prominent rate of growth was recorded in 2019 when the production volume increased by X%. As a result, production attained the peak level of $X. From 2020 to 2022, production growth remained at a somewhat lower figure.

The average yield of fruits and berries in Kenya reduced modestly to X tons per ha in 2022, dropping by X% on the previous year. The yield figure increased at an average annual rate of X% over the period from 2012 to 2022; the trend pattern remained relatively stable, with somewhat noticeable fluctuations in certain years. The pace of growth was the most pronounced in 2014 with an increase of X%. The fruit and berry yield peaked at X tons per ha in 2021, and then declined slightly in the following year. Despite the increased use of modern agricultural techniques and methods, future yield figures may still be impacted by adverse weather conditions.

In 2022, the total area harvested in terms of fruits and berries production in Kenya expanded to X ha, increasing by X% against 2021. The harvested area increased at an average annual rate of X% from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The most prominent rate of growth was recorded in 2019 when the harvested area increased by X% against the previous year. As a result, the harvested area reached the peak level of X ha. From 2020 to 2022, the growth of the fruit and berry harvested area remained at a lower figure.

Fruit And Berry Exports

Exports from Kenya

In 2022, overseas shipments of fruits and berries decreased by X% to X tons for the first time since 2019, thus ending a two-year rising trend. Over the period under review, exports, however, saw a buoyant expansion. The most prominent rate of growth was recorded in 2013 when exports increased by X%. Over the period under review, the exports reached the peak figure at X tons in 2021, and then contracted markedly in the following year.

In value terms, fruit and berry exports contracted significantly to $X in 2022. Overall, exports, however, saw a resilient expansion. The growth pace was the most rapid in 2013 when exports increased by X%. The exports peaked at $X in 2021, and then dropped markedly in the following year.

Exports by Country

The United Arab Emirates (X tons), the Netherlands (X tons) and France (X tons) were the main destinations of fruit and berry exports from Kenya, with a combined X% share of total exports. Saudi Arabia, Turkey, Spain, Rwanda, Uganda, Oman, Egypt, Qatar, Kuwait and Israel lagged somewhat behind, together comprising a further X%.

From 2012 to 2022, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by Israel (with a CAGR of X%), while the other leaders experienced more modest paces of growth.

In value terms, the largest markets for fruit and berry exported from Kenya were the Netherlands ($X), the United Arab Emirates ($X) and France ($X), with a combined X% share of total exports. Saudi Arabia, Spain, Turkey, Egypt, Qatar, Oman, Rwanda, Kuwait, Israel and Uganda lagged somewhat behind, together accounting for a further X%.

Israel, with a CAGR of X%, recorded the highest growth rate of the value of exports, among the main countries of destination over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The average fruit and berry export price stood at $X per ton in 2022, shrinking by X% against the previous year. Overall, the export price saw a noticeable descent. The pace of growth appeared the most rapid in 2015 an increase of X% against the previous year. Over the period under review, the average export prices reached the peak figure at $X per ton in 2019; however, from 2020 to 2022, the export prices stood at a somewhat lower figure.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Spain ($X per ton), while the average price for exports to Uganda ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Oman (X%), while the prices for the other major destinations experienced mixed trend patterns.

Fruit And Berry Imports

Imports into Kenya

After two years of growth, supplies from abroad of fruits and berries decreased by X% to X tons in 2022. Over the period under review, imports continue to indicate a perceptible decline. The growth pace was the most rapid in 2016 with an increase of X%. Over the period under review, imports attained the peak figure at X tons in 2021, and then declined rapidly in the following year.

In value terms, fruit and berry imports reduced dramatically to $X in 2022. Overall, total imports indicated a noticeable expansion from 2012 to 2022: its value increased at an average annual rate of X% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. The growth pace was the most rapid in 2017 with an increase of X% against the previous year. Over the period under review, imports attained the maximum at $X in 2021, and then shrank notably in the following year.

Imports by Country

In 2022, South Africa (X tons) constituted the largest fruit and berry supplier to Kenya, accounting for a X% share of total imports. Moreover, fruit and berry imports from South Africa exceeded the figures recorded by the second-largest supplier, Egypt (X tons), twofold. The United Arab Emirates (X tons) ranked third in terms of total imports with an X% share.

From 2012 to 2022, the average annual rate of growth in terms of volume from South Africa amounted to X%. The remaining supplying countries recorded the following average annual rates of imports growth: Egypt (X% per year) and the United Arab Emirates (X% per year).

In value terms, South Africa ($X), Egypt ($X) and the United Arab Emirates ($X) constituted the largest fruit and berry suppliers to Kenya, with a combined X% share of total imports. Turkey, Swaziland, Tanzania, Saudi Arabia and Uganda lagged somewhat behind, together comprising a further X%.

In terms of the main suppliers, Swaziland, with a CAGR of X%, saw the highest rates of growth with regard to the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2022, the average fruit and berry import price amounted to $X per ton, surging by X% against the previous year. Over the period under review, import price indicated a strong expansion from 2012 to 2022: its price increased at an average annual rate of X% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, fruit and berry import price increased by X% against 2016 indices. The most prominent rate of growth was recorded in 2013 an increase of X%. Over the period under review, average import prices reached the peak figure at $X per ton in 2014; however, from 2015 to 2022, import prices remained at a lower figure.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was Uganda ($X per ton), while the price for Saudi Arabia ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Tanzania (X%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

Frequently Asked Questions (FAQ) :

China remains the largest fruit and berry consuming country worldwide, accounting for 28% of total volume. Moreover, fruit and berry consumption in China exceeded the figures recorded by the second-largest consumer, India, twofold. Brazil ranked third in terms of total consumption with a 4.2% share.
China remains the largest fruit and berry producing country worldwide, comprising approx. 28% of total volume. Moreover, fruit and berry production in China exceeded the figures recorded by the second-largest producer, India, twofold. The third position in this ranking was held by Brazil, with a 4.4% share.
In value terms, the largest fruit and berry suppliers to Kenya were South Africa, Egypt and the United Arab Emirates, with a combined 89% share of total imports. Turkey, Swaziland, Tanzania, Saudi Arabia and Uganda lagged somewhat behind, together comprising a further 6.2%.
In value terms, the largest markets for fruit and berry exported from Kenya were the Netherlands, the United Arab Emirates and France, together accounting for 52% of total exports. Saudi Arabia, Spain, Turkey, Egypt, Qatar, Oman, Rwanda, Kuwait, Israel and Uganda lagged somewhat behind, together comprising a further 31%.
In 2022, the average fruit and berry export price amounted to $1,103 per ton, falling by -41.1% against the previous year.
In 2022, the average fruit and berry import price amounted to $764 per ton, picking up by 19% against the previous year.

This report provides an in-depth analysis of the fruit and berry market in Kenya. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.

Product coverage:

  • FCL 515 - Apples
  • FCL 521 - Pears
  • FCL 523 - Quinces
  • FCL 526 - Apricots
  • FCL 534 - Peaches and nectarines
  • FCL 536 - Plums
  • FCL 486 - Bananas
  • FCL 489 - Plantains
  • FCL 577 - Dates
  • FCL 569 - Figs
  • FCL 574 - Pineapples
  • FCL 572 - Avocados
  • FCL 571 - Mangoes
  • FCL 490 - Oranges
  • FCL 495 - Tangerines, mandarins, clementines, satsumas
  • FCL 507 - Grapefruit and pomelo
  • FCL 497 - Lemons and limes
  • FCL 512 - Citrus fruit nes
  • FCL 560 - Grapes
  • FCL 567 - Watermelons
  • FCL 568 - Melons, Cantaloupes
  • FCL 600 - Papayas
  • FCL 541 - Stone fruit, fresh nes
  • FCL 542 - Pome fruit nes
  • FCL 549 - Gooseberries
  • FCL 550 - Currants
  • FCL 587 - Persimmons
  • FCL 591 - Cashewapple
  • FCL 603 - Fruit, tropical (fresh) nes
  • FCL 619 - Fruit, fresh nes
  • FCL 558 - Berries nes
  • FCL 547 - Raspberries
  • FCL 552 - Blueberries
  • FCL 554 - Cranberries
  • FCL 544 - Strawberries
  • FCL 530 - Sour cherries
  • FCL 531 - Cherries
  • FCL 592 - Kiwi fruit

Country coverage:

  • Kenya

Data coverage:

  • Market volume and value
  • Per Capita consumption
  • Forecast of the market dynamics in the medium term
  • Trade (exports and imports) in Kenya
  • Export and import prices
  • Market trends, drivers and restraints
  • Key market players and their profiles

Reasons to buy this report:

  • Take advantage of the latest data
  • Find deeper insights into current market developments
  • Discover vital success factors affecting the market

This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:

  1. How to diversify your business and benefit from new market opportunities
  2. How to load your idle production capacity
  3. How to boost your sales on overseas markets
  4. How to increase your profit margins
  5. How to make your supply chain more sustainable
  6. How to reduce your production and supply chain costs
  7. How to outsource production to other countries
  8. How to prepare your business for global expansion

While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.

  1. 1. INTRODUCTION

    Making Data-Driven Decisions to Grow Your Business

    1. REPORT DESCRIPTION
    2. RESEARCH METHODOLOGY AND AI PLATFORM
    3. DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
    4. GLOSSARY AND SPECIFIC TERMS
  2. 2. EXECUTIVE SUMMARY

    A Quick Overview of Market Performance

    1. KEY FINDINGS
    2. MARKET TRENDS This Chapter is Available Only for the Professional Edition PRO
  3. 3. MARKET OVERVIEW

    Understanding the Current State of The Market and Its Prospects

    1. MARKET SIZE
    2. MARKET STRUCTURE
    3. TRADE BALANCE
    4. PER CAPITA CONSUMPTION
    5. MARKET FORECAST TO 2030
  4. 4. MOST PROMISING PRODUCT

    Finding New Products to Diversify Your Business

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
    2. BEST-SELLING PRODUCTS
    3. MOST CONSUMED PRODUCT
    4. MOST TRADED PRODUCT
    5. MOST PROFITABLE PRODUCT FOR EXPORT
  5. 5. MOST PROMISING SUPPLYING COUNTRIES

    Choosing the Best Countries to Establish Your Sustainable Supply Chain

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP COUNTRIES TO SOURCE YOUR PRODUCT
    2. TOP PRODUCING COUNTRIES
    3. COUNTRIES WITH TOP YIELDS
    4. TOP EXPORTING COUNTRIES
    5. LOW-COST EXPORTING COUNTRIES
  6. 6. MOST PROMISING OVERSEAS MARKETS

    Choosing the Best Countries to Boost Your Exports

    This Chapter is Available Only for the Professional Edition PRO
    1. TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
    2. TOP CONSUMING MARKETS
    3. UNSATURATED MARKETS
    4. TOP IMPORTING MARKETS
    5. MOST PROFITABLE MARKETS
  7. 7. PRODUCTION

    The Latest Trends and Insights into The Industry

    1. PRODUCTION, HARVESTED AREA AND YIELD
  8. 8. IMPORTS

    The Largest Import Supplying Countries

    1. IMPORTS FROM 2012–2023
    2. IMPORTS BY COUNTRY
    3. IMPORT PRICES BY COUNTRY
  9. 9. EXPORTS

    The Largest Destinations for Exports

    1. EXPORTS FROM 2012–2023
    2. EXPORTS BY COUNTRY
    3. EXPORT PRICES BY COUNTRY
  10. 10. PROFILES OF MAJOR PRODUCERS

    The Largest Producers on The Market and Their Profiles

    This Chapter is Available Only for the Professional Edition PRO
  11. LIST OF TABLES

    1. Key Findings In 2023
    2. Market Volume, In Physical Terms, 2012–2023
    3. Market Value, 2012–2023
    4. Per Capita Consumption In 2012-2023
    5. Imports, In Physical Terms, By Country, 2012–2023
    6. Imports, In Value Terms, By Country, 2012–2023
    7. Import Prices, By Country Of Origin, 2012–2023
    8. Exports, In Physical Terms, By Country, 2012–2023
    9. Exports, In Value Terms, By Country, 2012–2023
    10. Export Prices, By Country Of Destination, 2012–2023
  12. LIST OF FIGURES

    1. Market Volume, In Physical Terms, 2012–2023
    2. Market Value, 2012–2023
    3. Market Structure – Domestic Supply vs. Imports, In Physical Terms, 2012-2023
    4. Market Structure – Domestic Supply vs. Imports, In Value Terms, 2012-2023
    5. Trade Balance, In Physical Terms, 2012-2023
    6. Trade Balance, In Value Terms, 2012-2023
    7. Per Capita Consumption, 2012-2023
    8. Market Volume Forecast to 2030
    9. Market Value Forecast to 2030
    10. Products: Market Size And Growth, By Type
    11. Products: Average Per Capita Consumption, By Type
    12. Products: Exports And Growth, By Type
    13. Products: Export Prices And Growth, By Type
    14. Production Volume And Growth
    15. Yield And Growth
    16. Exports And Growth
    17. Export Prices And Growth
    18. Market Size And Growth
    19. Per Capita Consumption
    20. Imports And Growth
    21. Import Prices
    22. Production, In Physical Terms, 2012–2023
    23. Production, In Value Terms, 2012–2023
    24. Area Harvested, 2012–2023
    25. Yield, 2012–2023
    26. Imports, In Physical Terms, 2012–2023
    27. Imports, In Value Terms, 2012–2023
    28. Imports, In Physical Terms, By Country, 2023
    29. Imports, In Physical Terms, By Country, 2012–2023
    30. Imports, In Value Terms, By Country, 2012–2023
    31. Import Prices, By Country Of Origin, 2012–2023
    32. Exports, In Physical Terms, 2012–2023
    33. Exports, In Value Terms, 2012–2023
    34. Exports, In Physical Terms, By Country, 2023
    35. Exports, In Physical Terms, By Country, 2012–2023
    36. Exports, In Value Terms, By Country, 2012–2023
    37. Export Prices, By Country Of Destination, 2012–2023

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