Kenya: Frozen Whole Turkey Market 2024

Frozen Whole Turkey Market Size in Kenya

In 2022, after two years of decline, there was significant growth in the Kenyan frozen whole turkey market, when its value increased by 189% to $X. Over the period under review, consumption, however, saw a abrupt contraction. Frozen whole turkey consumption peaked at $X in 2015; however, from 2016 to 2022, consumption stood at a somewhat lower figure.

Frozen Whole Turkey Exports

Exports from Kenya

In 2022, approx. X tons of frozen whole turkeys were exported from Kenya; waning by -23.2% against the previous year. In general, exports recorded a significant decrease. The most prominent rate of growth was recorded in 2014 when exports increased by 131%. Over the period under review, the exports reached the peak figure at X tons in 2012; however, from 2013 to 2022, the exports remained at a lower figure.

In value terms, frozen whole turkey exports reduced remarkably to $X in 2022. Overall, exports faced a deep downturn. The most prominent rate of growth was recorded in 2021 when exports increased by 82%. Over the period under review, the exports hit record highs at $X in 2012; however, from 2013 to 2022, the exports failed to regain momentum.

Exports by Country

Uganda (X tons) was the main destination for frozen whole turkey exports from Kenya, with a 61% share of total exports. Moreover, frozen whole turkey exports to Uganda exceeded the volume sent to the second major destination, Tanzania (X kg), sixfold. The third position in this ranking was taken by Rwanda (X kg), with a 10% share.

From 2012 to 2022, the average annual rate of growth in terms of volume to Uganda amounted to -24.5%. Exports to the other major destinations recorded the following average annual rates of exports growth: Tanzania (+11.6% per year) and Rwanda (+6.4% per year).

In value terms, Uganda ($X) remains the key foreign market for frozen whole turkeys exports from Kenya, comprising 60% of total exports. The second position in the ranking was taken by Rwanda ($X), with a 13% share of total exports. It was followed by Tanzania, with an 11% share.

From 2012 to 2022, the average annual growth rate of value to Uganda totaled -20.8%. Exports to the other major destinations recorded the following average annual rates of exports growth: Rwanda (+6.6% per year) and Tanzania (+14.9% per year).

Export Prices by Country

In 2022, the average frozen whole turkey export price amounted to $X per ton, standing approx. at the previous year. Over the last decade, it increased at an average annual rate of +3.9%. The pace of growth was the most pronounced in 2013 an increase of 54%. As a result, the export price reached the peak level of $X per ton. From 2014 to 2022, the average export prices remained at a somewhat lower figure.

Average prices varied somewhat for the major overseas markets. In 2022, amid the top suppliers, the countries with the highest prices were Rwanda ($X per ton) and Ghana ($X per ton), while the average price for exports to Sudan ($X per ton) and South Sudan ($X per ton) were amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Uganda (+4.8%), while the prices for the other major destinations experienced more modest paces of growth.

Frozen Whole Turkey Imports

Imports into Kenya

In 2022, purchases abroad of frozen whole turkeys was finally on the rise to reach X tons after two years of decline. Over the period under review, imports, however, showed a slight reduction. The pace of growth was the most pronounced in 2013 with an increase of 188%. Imports peaked at X tons in 2015; however, from 2016 to 2022, imports failed to regain momentum.

In value terms, frozen whole turkey imports soared to $X in 2022. In general, imports, however, saw a slight setback. The most prominent rate of growth was recorded in 2013 when imports increased by 174% against the previous year. Imports peaked at $X in 2014; however, from 2015 to 2022, imports stood at a somewhat lower figure.

Imports by Country

In 2022, Turkey (X tons) constituted the largest frozen whole turkey supplier to Kenya, accounting for a 87% share of total imports. Moreover, frozen whole turkey imports from Turkey exceeded the figures recorded by the second-largest supplier, the United Arab Emirates (X tons), tenfold. The third position in this ranking was taken by Poland (X kg), with a 3.1% share.

From 2012 to 2022, the average annual growth rate of volume from Turkey was relatively modest. The remaining supplying countries recorded the following average annual rates of imports growth: the United Arab Emirates (-19.0% per year) and Poland (-15.1% per year).

In value terms, Turkey ($X) constituted the largest supplier of frozen whole turkeys to Kenya, comprising 88% of total imports. The second position in the ranking was taken by the United Arab Emirates ($X), with a 9% share of total imports. It was followed by Poland, with a 1.6% share.

From 2012 to 2022, the average annual rate of growth in terms of value from Turkey was relatively modest. The remaining supplying countries recorded the following average annual rates of imports growth: the United Arab Emirates (-17.6% per year) and Poland (-22.1% per year).

Import Prices by Country

The average frozen whole turkey import price stood at $X per ton in 2022, almost unchanged from the previous year. Overall, the import price recorded a relatively flat trend pattern. The pace of growth appeared the most rapid in 2017 when the average import price increased by 21% against the previous year. The import price peaked at $X per ton in 2019; however, from 2020 to 2022, import prices failed to regain momentum.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was Italy ($X per ton), while the price for Poland ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Italy (+2.3%), while the prices for the other major suppliers experienced mixed trend patterns.

Source: IndexBox Platform

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