Europe: Metal Advertising Sign Market 2024

Metal Advertising Sign Market Size in Europe

For the third year in a row, the Europe metal advertising sign market recorded decline in sales value, which decreased by X% to $X in 2020. Over the period under review, consumption continues to indicate a pronounced setback. As a result, consumption attained the peak level of $X. From 2015 to 2020, the growth of the market remained at a lower figure.

Metal Advertising Sign Production in Europe

In value terms, metal advertising sign production dropped to $X in 2020 estimated in export price. Overall, production, however, recorded a noticeable contraction. The growth pace was the most rapid in 2018 when the production volume increased by X% against the previous year. Over the period under review, production hit record highs at $X in 2014; however, from 2015 to 2020, production failed to regain momentum.

Metal Advertising Sign Exports

Exports in Europe

In 2020, shipments abroad of metal advertising signs decreased by X% to X tons, falling for the second consecutive year after two years of growth. The total export volume increased at an average annual rate of X% from 2012 to 2020; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The pace of growth appeared the most rapid in 2017 with an increase of X% against the previous year. Over the period under review, the exports attained the peak figure at X tons in 2018; however, from 2019 to 2020, the exports failed to regain momentum.

In value terms, metal advertising sign exports dropped to $X in 2020. Total exports indicated a measured expansion from 2012 to 2020: its value increased at an average annual rate of X% over the last eight years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2020 figures, exports decreased by X% against 2018 indices. The pace of growth appeared the most rapid in 2018 with an increase of X% against the previous year. As a result, the exports reached the peak of $X. From 2019 to 2020, the growth of the exports remained at a somewhat lower figure.

Exports by Country

In 2020, Germany (X tons) represented the largest exporter of metal advertising signs, committing X% of total exports. Poland (X tons) ranks second in terms of the total exports with an X% share, followed by Italy (X%), Denmark (X%), the Czech Republic (X%), the UK (X%) and France (X%). The Netherlands (X tons), Belgium (X tons), Austria (X tons), Portugal (X tons), Sweden (X tons) and Spain (X tons) followed a long way behind the leaders.

Exports from Germany increased at an average annual rate of X% from 2012 to 2020. At the same time, Poland (X%), Denmark (X%), the Czech Republic (X%), Austria (X%), France (X%), the UK (X%) and Belgium (X%) displayed positive paces of growth. Moreover, Poland emerged as the fastest-growing exporter exported in Europe, with a CAGR of X% from 2012-2020. Italy experienced a relatively flat trend pattern. By contrast, Portugal (X%), the Netherlands (X%), Sweden (X%) and Spain (X%) illustrated a downward trend over the same period. While the share of Poland (X p.p.), Denmark (X p.p.) and the Czech Republic (X p.p.) increased significantly in terms of the total exports from 2012-2020, the share of Germany (X p.p.), Italy (X p.p.), the Netherlands (X p.p.) and Spain (X p.p.) displayed negative dynamics. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, Germany ($X) remains the largest metal advertising sign supplier in Europe, comprising X% of total exports. The second position in the ranking was taken by Poland ($X), with an X% share of total exports. It was followed by the Czech Republic, with an X% share.

From 2012 to 2020, the average annual rate of growth in terms of value in Germany amounted to X%. The remaining exporting countries recorded the following average annual rates of exports growth: Poland (X% per year) and the Czech Republic (X% per year).

Export Prices by Country

The export price in Europe stood at $X per ton in 2020, dropping by X% against the previous year. Overall, the export price, however, showed a relatively flat trend pattern. The pace of growth appeared the most rapid in 2018 an increase of X% against the previous year. As a result, the export price reached the peak level of $X per ton. From 2019 to 2020, the export prices remained at a somewhat lower figure.

There were significant differences in the average prices amongst the major exporting countries. In 2020, amid the top suppliers, the country with the highest price was the Czech Republic ($X per ton), while Italy ($X per ton) was amongst the lowest.

From 2012 to 2020, the most notable rate of growth in terms of prices was attained by the Netherlands (X%), while the other leaders experienced more modest paces of growth.

Metal Advertising Sign Imports

Imports in Europe

In 2020, supplies from abroad of metal advertising signs decreased by X% to X tons, falling for the third consecutive year after two years of growth. Over the period under review, imports, however, continue to indicate a relatively flat trend pattern. The most prominent rate of growth was recorded in 2017 when imports increased by X% against the previous year. As a result, imports reached the peak of X tons. From 2018 to 2020, the growth of imports failed to regain momentum.

In value terms, metal advertising sign imports dropped to $X in 2020. The total import value increased at an average annual rate of X% over the period from 2012 to 2020; the trend pattern remained relatively stable, with somewhat noticeable fluctuations being recorded throughout the analyzed period. The growth pace was the most rapid in 2017 with an increase of X% against the previous year. The level of import peaked at $X in 2018; however, from 2019 to 2020, imports failed to regain momentum.

Imports by Country

In 2020, Germany (X tons), the UK (X tons), Ireland (X tons), Sweden (X tons), Denmark (X tons), Spain (X tons), the Netherlands (X tons), France (X tons), the Czech Republic (X tons), Italy (X tons), Belgium (X tons) and Switzerland (X tons) represented the major importer of metal advertising signs in Europe, committing X% of total import. Poland (X tons) held a minor share of total imports.

From 2012 to 2020, the biggest increases were recorded for Poland (with a CAGR of X%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, Germany ($X) constitutes the largest market for imported metal advertising signs in Europe, comprising X% of total imports. The second position in the ranking was taken by Spain ($X), with a X% share of total imports. It was followed by the UK, with a X% share.

From 2012 to 2020, the average annual rate of growth in terms of value in Germany totaled X%. The remaining importing countries recorded the following average annual rates of imports growth: Spain (X% per year) and the UK (X% per year).

Import Prices by Country

In 2020, the import price in Europe amounted to $X per ton, growing by X% against the previous year. Over the last eight-year period, it increased at an average annual rate of X%. The growth pace was the most rapid in 2018 when the import price increased by X%. The level of import peaked in 2020 and is likely to see gradual growth in years to come.

There were significant differences in the average prices amongst the major importing countries. In 2020, amid the top importers, the country with the highest price was Germany ($X per ton), while Ireland ($X per ton) was amongst the lowest.

From 2012 to 2020, the most notable rate of growth in terms of prices was attained by Germany (X%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Platform

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