Store - Cereals
The cereals industry is one of the most important agricultural sectors in the world. It is responsible for the production of a wide range of staple food crops, such as wheat, rice, maize, and barley. The sector is also a significant contributor to the global economy, with an estimated value of US$1.2 trillion in 2022.
The cereals industry is facing a number of challenges in the coming years, including climate change, water scarcity, and soil degradation. In addition, the sector is grappling with changing consumer preferences, as health-conscious consumers seek out alternative options to traditional cereals.
Despite these challenges, the cereals industry is expected to grow in the coming years. The global market for cereals is projected to reach US$2.1 trillion by 2025, with Asia Pacific accounting for the largest share of this growth.
The top 5 cereals companies
The top 5 cereals companies in the world are Kellogg’s, General Mills, Nestle, Kraft Foods, and PepsiCo. These companies together hold a share of over 70% of the global breakfast cereal market.
Kellogg’s is the largest player in the industry with a share of over 38%. The company’s brands include Corn Flakes, Frosted Flakes, Rice Krispies, Special K, and others. It has a strong presence in North America and Europe and is continuing to expand in Asia Pacific and Latin America.
General Mills is the second-largest player with a share of around 17%. Its brands include Cheerios, Wheaties, Nature Valley granola bars, Betty Crocker desserts, and others. The company has a strong presence in North America and Europe and is expanding its operations in Asia Pacific.
Nestle is the third-largest player with a share of over 9%. Its brands include Nesquik, Nescafe coffee products, Lean Cuisine frozen meals, Gerber baby food, and others. The company has strong operations in Europe and North America and is present in Asia Pacific, Latin America, and Africa.
Kraft Foods is the fourth-largest player with a share of around 7%. Its brands include Oreo cookies, Maxwell House coffee products Toblerone chocolate bars, and Trident gum. It has a significant presence in North America but is also present in Europe, Asia Pacific, and Latin America.
PepsiCo is the fifth-largest player with a share of around 6%. Its brands include Quaker Oats, Frito-Lay snacks, Gatorade sports drinks, Tropicana juices, and others. The company has strong operations in North America and Europe and is also present in Asia Pacific and Latin America.
The global cereals market
The global cereals market is forecast to grow at a CAGR of 3.5% during the period 2022-2030. The market is driven by the growing demand for healthy and nutritious breakfast options. In addition, the increasing popularity of ready-to-eat cereals and on-the-go breakfast options are also fuelling the growth of the global cereals market.
The Americas was the largest market for cereals, accounting for a share of 38.7%. The US is the largest market in the region, followed by Canada and Mexico. Europe was the second-largest market for cereals in 2015, with a share of 33%. The UK is the largest market in Europe, followed by Germany and France.
The cereals industry in the United States
The cereals industry in the United States is one of the most important food industries. It provides a large percentage of the daily food intake for American consumers and employs a significant number of workers. The industry has undergone significant changes in recent years, with consolidation among manufacturers and an increase in the use of technology.
The cereals industry comprises establishments primarily engaged in milling flour from grain and manufacturing breakfast cereals, cereal bars, and related products. The industry also includes establishments that mill rice and manufacture rice cakes, puffed rice, and similar products.
In the United States, the cereals industry is concentrated in a few regions. The Midwest is home to the majority of flour mills and breakfast cereal manufacturers. Other important regions for the industry include the Northeast and West Coast.
The largest companies in the cereals industry are General Mills, Kellogg Company, and ConAgra Foods. These companies have a significant presence in both the retail and food service channels. Other important players in the industry include Post Holdings, Ralcorp Holdings, TreeHouse Foods, and B&G Foods.
The cereals industry is highly competitive. Companies in the industry compete based on price, product quality, brand, and marketing. The industry has a moderate level of concentration, with the top four companies accounting for a significant share of sales.
There are a number of trends affecting the cereals industry. One of the most important trends is the consolidation among manufacturers. In recent years, there have been a number of mergers and acquisitions among cereal companies. This consolidation has led to an increase in the market share of the largest companies.
Another trend affecting the cereals industry is the increasing use of technology. Cereal manufacturers are using technology to improve manufacturing efficiency and product quality. Additionally, companies are using technology to develop new products and reach new markets.
The health and wellness trend is also having an impact on the cereals industry. Consumers are increasingly interested in healthy and nutritious foods. This trend has led to an increase in demand for whole-grain and high-fiber cereals.
The changing demographics of the United States are also impacting the cereals industry. The population is becoming more diverse, with a growing number of Hispanic and Asian Americans. This diversity is resulting in changes in food preferences and eating habits. As a result, cereal companies are reformulating their products and developing new products to meet the needs of these changing demographics.
The future of the cereals industry in the United States is expected to be positive. The industry is forecast to grow at a moderate pace over the next five years. The health and wellness trend is expected to continue to support the demand for healthy and nutritious cereals. Additionally, the changing demographics of the country will provide opportunities for growth in new market segments.
The cereals industry in Europe
The cereals industry in Europe is one of the most important agricultural sectors, with a production value of around €40 billion. The EU is the world's largest producer and exporter of cereals, accounting for more than 20% of global production. The main cereals produced in the EU are wheat, barley, maize, and rye.
There are around 55,000 cereal farms in the EU, employing nearly 400,000 people. The vast majority of these farms are family-run businesses. The sector is highly fragmented, with over 90% of farms being small or medium-sized.
The cereals industry is facing a number of challenges, including declining demand from the animal feed sector, increasing competition from cheaper imports, and volatile weather conditions. Despite these challenges, the industry is expected to continue to play an important role in the EU's agricultural sector.
The cereals industry in Asia-Pacific
The Asia-Pacific cereals industry is expected to grow at a CAGR of 5.5% during the forecast period. The region is the largest producer and consumer of cereals in the world. The growing population and changing lifestyle are the key drivers for the growth of the industry.
The major players in the Asia-Pacific cereals industry are Kellogg's, General Mills, Nestle, and PepsiCo. The other notable players in the region include Archer Daniels Midland Company, Associated British Foods plc, ConAgra Foods Inc., and Grupo Bimbo SAB de CV.
The cereals industry in the rest of the world
The cereals industry is an important sector of the agro-food industry, providing a wide range of products that are essential in the human diet. The global cereals market is estimated to be worth over USD 1 trillion. The industry is highly fragmented, with the top 10 companies accounting for less than 20% of the market.
The cereals industry is forecast to grow at a CAGR of 3.5% between 2022 and 2030, driven by rising income levels and population growth in emerging economies such as India and China. The Asia-Pacific region is expected to be the largest market for cereals, followed by North America and Europe.
Future trends in the cereals industry
The major drivers of growth are expected to be the increasing demand for healthy and nutritious food, the growing population, and the changing lifestyles of consumers.
The health and wellness trend is expected to continue to drive growth in the cereals market over the forecast period. Consumers are becoming more aware of the importance of eating healthy and nutritious food, and are looking for products that offer health benefits. This is expected to lead to increased demand for healthy breakfast cereals, such as muesli and granola.
The growing population is another key driver of growth in the cereals market. The world's population is projected to reach 8.5 billion by 2030, and this increase in population is expected to lead to increased demand for cereals as a staple food item.
The changing lifestyles of consumers is also expected to boost growth in the global cereals market. Consumers are increasingly looking for convenient food options that can be eaten on-the-go or prepared quickly. This has led to an increase in demand for ready-to-eat breakfast cereals and cereal bars.
The global cereals market is expected to continue to grow at a steady pace over the forecast period. However, competition from other breakfast foods, such as eggs and toast, is expected to limit growth in developed markets, such as North America and Europe.
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