Top Qualitative Research Companies

Here are some of the top qualitative research companies:

Nielsen

Nielsen is one of the most well-known market research companies, offering a range of qualitative research services. They have a strong global presence and provide insights into consumer behavior, media consumption, and brand performance. Nielsen utilizes a variety of qualitative research techniques, including focus groups and in-depth interviews, to gather data and provide in-depth analysis.

Gfk

Gfk is another leading market research company that specializes in qualitative research. They offer a wide range of qualitative research methodologies, including ethnographic studies, observational research, and online communities. Gfk focuses on understanding consumer attitudes, behaviors, and motivations to help companies make informed decisions about their products and services.

Ipsos

Ipsos is a global market research company with expertise in both qualitative and quantitative research. They employ a range of qualitative research techniques, such as focus groups, individual interviews, and online communities, to uncover consumer insights. Ipsos operates in over 90 countries and works with various industries, including healthcare, technology, and automotive.

Kantar

Kantar is a leading insights and consulting company that offers qualitative research services. They provide clients with actionable insights by utilizing various qualitative research methodologies, such as ethnography, semiotics, and co-creation workshops. Kantar's qualitative research helps businesses understand consumer behavior, uncover market trends, and develop effective marketing strategies.

PwC

PwC (PricewaterhouseCoopers) is a global professional services firm that offers qualitative research services through their market research division. They provide a range of qualitative research techniques, including focus groups, in-depth interviews, and expert panels. PwC combines qualitative research with their expertise in business strategy, enabling them to provide strategic insights to clients across industries.

Market Strategies International

Market Strategies International is a market research company that specializes in qualitative research. They offer various qualitative research approaches, such as in-depth interviews, focus groups, and ethnography, to help businesses understand consumer preferences, behaviors, and opinions. Market Strategies International caters to industries such as healthcare, technology, financial services, and consumer products.