Top Marketing Research Companies

There are several top marketing research companies that are well-known for their expertise in gathering and analyzing data to provide insights for businesses. These companies play a crucial role in helping companies make informed decisions about their marketing strategies and understand the needs and preferences of their target audience. Here are some of the top marketing research companies:

1. Nielsen Holdings PLC: Nielsen is one of the most recognized and largest market research companies in the world. They specialize in measuring and analyzing consumer behavior and provide data on media consumption, shopping habits, and market trends. Nielsen's services are used by a wide range of industries, including consumer packaged goods, retail, media, and advertising.

2. Kantar: Kantar is a global research and data insights company. They provide a comprehensive range of research and consultancy services, including brand strategy, customer experience management, and market intelligence. Kantar's expertise spans industries such as FMCG (fast-moving consumer goods), retail, media, and healthcare.

3. Ipsos: Ipsos is a global market research company headquartered in France. They offer a wide range of research services, including advertising testing, customer satisfaction surveys, and brand tracking. Ipsos has a strong presence in various industries, including automotive, healthcare, technology, and finance.

4. GfK: GfK is a German market research company that provides data and insights across a wide range of industries, including consumer goods, media, healthcare, and technology. They offer services such as consumer panels, retail tracking, and brand performance measurement.

5. IRI (Information Resources, Inc.): IRI is a leading provider of big data, predictive analytics, and market research services. They specialize in helping companies in industries such as consumer packaged goods, retail, and healthcare make data-driven decisions to drive growth and increase profitability.

6. MarketResearch.com: MarketResearch.com is a platform that aggregates and sells market research reports from various publishers. They provide a vast repository of industry reports and market insights across numerous sectors, including technology, healthcare, finance, and more.

7. YouGov: YouGov is an international research and data analytics group. They specialize in online research and collect data through surveys and panels. YouGov's services include brand tracking, political polling, and market segmentation.

These are just a few examples of the top marketing research companies that provide valuable insights and data-driven solutions for businesses across industries. By leveraging their expertise, companies can gain a competitive edge and make informed marketing decisions.