Top Market Research Panel Companies

Market research panel companies play a vital role in gathering consumer insights, opinions, and feedback for businesses across various industries. These companies maintain large databases of individuals who have agreed to participate in market research activities, such as surveys, online communities, and product testing.

Here are some of the top market research panel companies:

Toluna

Toluna is a leading market research panel company that operates globally. They have millions of members in over 70 countries, which allows businesses to access a diverse range of international consumer opinions. Toluna offers a variety of research solutions, including surveys, communities, and real-time consumer insights.

NIelsen Consumer Panel

NIelsen Consumer Panel is a well-known market research panel company that primarily focuses on consumer behavior and purchasing data. They recruit panelists to scan their grocery purchases, which helps businesses understand shopping patterns and preferences. Nielsen Consumer Panel provides accurate and comprehensive market insights through their extensive panel of participants.

Ipsos i-Say

Ipsos i-Say is a popular market research panel company that offers rewards to panel members for participating in surveys. They have a large online community of over 6 million members, providing businesses with access to a diverse set of opinions and perspectives. Ipsos i-Say conducts various types of research, including public opinion polls, brand tracking studies, and product testing.

PaidViewpoint

PaidViewpoint is a market research panel company that specializes in short surveys. They focus on delivering quick and concise surveys to their panel members, making it easier for businesses to gather consumer insights efficiently. PaidViewpoint provides a user-friendly platform for both businesses and panelists to engage in market research activities.

Survey Junkie

Survey Junkie is a popular market research panel company in the United States. They have a large community of panel members who can participate in surveys to earn rewards and cash. Survey Junkie offers businesses the opportunity to target specific demographics and gather valuable consumer data.

These are just a few examples of top market research panel companies. Each company has its own unique approach and specialization, but they all offer businesses access to large databases of engaged participants who are willing to provide their opinions and feedback. Partnering with a market research panel company can help businesses gain valuable insights and make data-driven decisions to drive their success.