Top 50 Market Research Firms

Market research plays a vital role in helping businesses make informed decisions and stay competitive in today's fast-paced business environment. There are numerous market research firms around the world that offer a wide range of services to cater to the diverse needs of companies. Here is a list of the top 50 market research firms:

1. Nielsen

Nielsen is a global leader in market research, providing insights into consumer behavior and media consumption. Their services include audience measurement, advertising effectiveness, and consumer surveys.

2. Kantar Group

Kantar Group offers an extensive range of research and consulting services, covering areas such as brand strategy, innovation, and customer experience. They operate in over 100 countries worldwide.

3. Ipsos

Ipsos is a market research company that specializes in advertising, media, and customer loyalty research. They provide insights into market trends, competitor analysis, and consumer behavior.

4. GfK

GfK is a global market research company that offers a wide range of research solutions, including consumer tracking, retail, and technology research. They operate in more than 100 countries.

5. IRI

IRI is a leading provider of big data, predictive analytics, and market intelligence solutions. They offer services such as shopper behavior analysis, pricing optimization, and market measurement.

6. JD Power

JD Power provides market research and consumer insights to numerous industries, including automotive, healthcare, and financial services. They are known for their customer satisfaction rankings and surveys.

7. Forrester Research

Forrester Research focuses on providing insights and analysis on technology and market trends. They offer services such as customer experience research, digital transformation, and technology adoption.

8. dunnhumby

dunnhumby specializes in customer data science and personalized marketing. They help companies understand their customers better through data analysis and provide strategies for customer engagement.

9. Mintel

Mintel is a market intelligence agency that delivers insights into consumer lifestyles and product trends. They provide reports and analysis on various industries, including food and beverage, beauty, and technology.

10. NielsenIQ

NielsenIQ, formerly known as NielsenIQ, focuses on data analytics and insights for the consumer packaged goods industry. Their solutions include market measurement, assortment optimization, and pricing intelligence.

Other notable market research firms include:

11. Euromonitor International

Euromonitor International provides strategic market research across various industries and countries. They offer in-depth analysis, forecasts, and consumer trends.

12. Deloitte

Deloitte offers market research and consulting services to a wide range of industries. They provide insights into market dynamics, competitor analysis, and growth strategies.

13. Accenture

Accenture combines market research with technology consulting to deliver innovative solutions to businesses. They offer services such as customer insights, market entry strategies, and digital transformation.

14. Research Now

Research Now specializes in online market research, offering access to a global panel of consumers. They provide data collection, survey programming, and data analysis services.

15. Ipsos MORI

Ipsos MORI is a leading market research agency in the UK, offering a wide range of research and consulting services. They provide insights into public opinion, social trends, and stakeholder research.

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