Market Research Companies in World

Market research companies play a crucial role in providing businesses with valuable insights and data about their target market, competitors, and industry trends. These companies specialize in gathering and analyzing data to help businesses make informed decisions and develop effective marketing strategies. Here are some well-known market research companies from around the world:

1. Nielsen Holdings PLC:

Nielsen is a global data and measurement company headquartered in the United States. They provide market research, audience measurement, and related services to various industries, including consumer goods, media, and retail. Nielsen is known for its Nielsen TV Ratings, which determine the popularity and viewership of television programs.

2. Kantar Group:

Kantar Group is one of the largest market research companies in the world, with a presence in over 90 countries. They offer a wide range of research and consulting services, including brand strategy, customer insights, and media intelligence. Kantar's clients span various sectors, including technology, finance, and healthcare.

3. Ipsos:

Ipsos is a leading global market research company headquartered in France. They specialize in understanding consumer behavior and public opinion through various research methodologies, such as surveys, interviews, and observations. Ipsos serves clients across industries, including automotive, media, and healthcare.

4. GfK:

GfK is a German market research company with a global presence. They provide data and insights on consumer behavior, market trends, and sales performance. GfK's research solutions help clients in industries such as automotive, retail, and technology to better understand their customers and improve their business strategies.

5. IRI:

IRI is a global market research and data analytics company based in the United States. They specialize in providing insights and solutions for consumer packaged goods, retail, and healthcare industries. IRI's unique data assets and technology enable clients to optimize their sales and marketing efforts.

6. Mintel:

Mintel is a market intelligence company headquartered in the United Kingdom. They provide research reports, data, and analysis on various industries, including food and beverage, beauty, and finance. Mintel's insights help businesses identify market opportunities, understand consumer trends, and launch successful products.

7. YouGov:

YouGov is a global research and data analytics group with offices in multiple countries. They specialize in collecting and analyzing data about public opinion, consumer behavior, and brand perception. YouGov's research services cater to clients in sectors such as media, politics, and marketing.

These are just a few examples of market research companies that are recognized globally for their expertise and services. Each company offers unique research methodologies, data collection techniques, and industry focus, allowing businesses to gain valuable insights into their target markets and gain a competitive edge.