Largest Market Research Companies in the World

Market research companies play a vital role in helping businesses make informed decisions by gathering and analyzing data about market trends, customer preferences, and competitor strategies. These companies employ various research techniques such as surveys, interviews, focus groups, and data analysis to provide valuable insights to their clients. Here are some of the largest market research companies in the world:

1. Nielsen Holdings PLC

Nielsen is one of the leading market research companies globally, known for its comprehensive measurement and analytics services. It provides data on consumer behavior, media consumption, and advertising effectiveness. Nielsen operates in over 100 countries and offers services across multiple industries including media, retail, and FMCG.

2. Kantar

Kantar is a British market research company and part of the WPP Group. It offers a wide range of research and consulting services, including brand, advertising, and media research. Kantar operates in more than 100 countries and serves clients in various sectors such as healthcare, finance, technology, and retail.

3. Ipsos

Ipsos is a multinational market research company headquartered in France. It specializes in advertising, media, public opinion, and customer relationship research. Ipsos conducts surveys and provides data on consumer behavior, market trends, and social issues. It operates in over 90 countries and serves clients from various industries.

4. GfK

GfK is a German market research company that provides data and insights on consumer preferences, market dynamics, and competitive intelligence. It operates in more than 100 countries and offers research services for industries such as automotive, consumer goods, healthcare, and technology.

5. IRI

IRI is a global market research company specializing in market and shopper intelligence. It offers services in areas such as retail tracking, sales forecasting, pricing strategy, and marketing effectiveness. IRI serves clients in industries such as retail, consumer goods, and healthcare.

6. The NPD Group

The NPD Group is an American market research company that provides data and insights on consumer behavior, product sales, and market trends. It specializes in industries such as technology, entertainment, food, and fashion.

7. MarketResearch.com

MarketResearch.com is one of the largest online market research stores, offering a vast collection of reports from various research publishers. It covers a wide range of industries and provides in-depth analysis and forecasts on market trends, competitive landscapes, and consumer insights.

These are just a few examples of the largest market research companies, and there are several other prominent players in the industry. Each of these companies plays a crucial role in helping businesses understand their target markets, identify growth opportunities, and make informed strategic decisions.