Famous Market Research Companies

There are several famous market research companies that are recognized for their expertise and contribution to the field. These companies have built a strong reputation and have made significant advancements in market research methodologies and techniques.

One such famous market research company is Nielsen Holdings. Nielsen is a global measurement and data analytics company that provides insights into what consumers watch and buy. They are known for their TV ratings system and their retail measurement services. Nielsen has a presence in over 100 countries and their data is widely used by businesses and advertisers to make informed decisions.

Another well-known market research company is Ipsos. Ipsos is a global market research and consulting firm that provides expertise in advertising, customer loyalty, and media research. They conduct surveys, focus groups, and usage studies to gather insights into consumer behavior. Ipsos operates in over 90 countries and is trusted by clients worldwide for their accurate and reliable research data.

GfK (Growth from Knowledge) is another leading market research company that specializes in providing data and insights on market trends and consumer behavior. They offer a wide range of research services, including consumer tracking, brand equity measurement, and market segmentation. GfK has a strong presence in Europe and Asia and their research is used by companies to understand market opportunities and drive business growth.

MarketResearch.com is a popular market research company that provides access to thousands of market research reports from leading publishers. They offer a comprehensive collection of reports on various industries, including healthcare, technology, and consumer goods. MarketResearch.com simplifies the research process by providing a centralized platform for businesses to access valuable market insights.

Kantar is a multinational market research company that offers a range of services, including consumer insights, brand and innovation research, and media analytics. They have a diverse portfolio of clients, including major brands and government organizations. Kantar is known for their expertise in understanding consumer behavior and their data-driven approach to market research.

These are just a few examples of famous market research companies that have made a significant impact in the industry. Each company has its own unique strengths and capabilities, but they all share a common goal of providing valuable insights to businesses and helping them make informed decisions.