Companies That Do Market Research

Market research is a vital aspect of decision-making for companies aiming to understand their customers, competitors, and industry trends. Many companies specialize in providing market research services and help businesses gain valuable insights to make informed strategic decisions.

1. Nielsen Holdings: Nielsen is a global measurement and data analytics company that offers market research services in various industries. They collect and analyze data to provide insights on consumer behavior, media consumption, and market trends. Their research helps companies develop effective marketing strategies and optimize their business performance.

2. Ipsos: Ipsos is a multinational market research and consulting firm with a presence in over 90 countries. They offer a wide range of research services, including customer satisfaction surveys, brand tracking studies, and product testing. Ipsos helps companies understand consumer opinions and preferences, enabling them to enhance their offerings and stay ahead in the market.

3. GfK: GfK is a global market research company that provides insights into consumer choices and behavior. They offer services in various sectors such as retail, technology, and healthcare. GfK's research helps businesses identify market opportunities, assess their competitive position, and develop effective marketing strategies.

4. Kantar: Kantar is a leading data, insights, and consulting company that helps businesses understand their market and customers. They provide market research services across various industries, including advertising, FMCG (Fast Moving Consumer Goods), and media. Kantar's research helps companies make data-driven decisions and drive growth.

5. MarketResearch.com: MarketResearch.com is an online platform that aggregates market research reports from various publishers. They offer a vast collection of industry reports, market forecasts, and competitive analysis. Companies can access these reports to gain valuable insights into market trends, consumer behavior, and competitor analysis.

6. Forrester Research: Forrester Research is a global market research and advisory firm that focuses on technology and business strategy. They provide insights into market dynamics, customer experience, and emerging technology trends. Forrester's research helps companies anticipate market shifts and make informed decisions to drive business success.

7. Euromonitor International: Euromonitor International is a market research company that provides strategic intelligence on industries, countries, and consumers. They offer market reports, data analysis, and consulting services to help companies understand market dynamics and consumer trends. Euromonitor's research helps businesses identify market opportunities, target customer segments, and develop effective marketing strategies.

8. The NPD Group: The NPD Group is a market research company that specializes in tracking consumer purchasing behavior and market trends. They provide insights across various industries, including retail, fashion, beauty, and technology. The NPD Group's research helps companies make informed decisions by understanding consumer preferences, demand patterns, and competitive landscape.

These are just a few examples of companies that specialize in market research. They play a critical role in helping businesses gather valuable data, analyze market trends, understand consumer behavior, and make informed strategic decisions.