Companies That Conduct Market Research

There are numerous companies that specialize in market research, offering a range of services to help businesses gain valuable insights into their target audience, competition, and market trends. These companies employ various methods such as surveys, interviews, focus groups, and data analysis to collect and analyze information.

One prominent market research company is Nielsen Holdings. Nielsen is known for its comprehensive measurement and analytics services, providing data on consumer behavior and media consumption. Their services help businesses make informed decisions about product development, marketing strategies, and advertising placements.

Another well-known player in the market research industry is Ipsos. Ipsos conducts surveys and studies to measure public opinion and evaluate brand reputation. They offer services in various sectors including advertising, media, healthcare, and customer experience. Ipsos utilizes advanced research techniques and technologies to deliver accurate insights to their clients.

GfK is a global market research firm operating in over 100 countries. They offer a wide range of research solutions including consumer tracking, brand reputation evaluation, and market segmentation. GfK combines data analytics with behavioral science to provide comprehensive market insights.

Kantar is another major market research company that specializes in gathering and analyzing data for businesses. They offer services in various sectors including retail, media, and health. Kantar uses a combination of qualitative and quantitative research methodologies to provide actionable insights.

Market research giant, YouGov, is known for its online surveys and opinion polls. They collect data from millions of respondents globally to understand consumer behavior and public sentiment. YouGov provides businesses with real-time market intelligence to guide decision-making and track brand performance.

comScore focuses on digital market research, particularly in the area of online audience measurement. They collect data on website traffic, mobile app usage, and digital advertising effectiveness. comScore's insights help businesses optimize their online presence and advertising campaigns.

These are just a few examples of companies that conduct market research. Each of these companies has its own unique approach and areas of expertise, but all share the common goal of providing businesses with valuable insights to drive success in their respective markets.