Companies for Market Research

Market research companies play a crucial role in helping businesses make informed decisions and remain competitive in the market. These companies specialize in gathering and analyzing data about market trends, customer preferences, and competitive landscape to provide insights and recommendations.

One of the leading market research companies is Nielsen Holdings PLC. Nielsen is a global information and measurement company that provides data and insights into what consumers watch and buy. They offer a wide range of services, including audience measurement, retail measurement, and consumer behavior analysis. With their extensive data and expertise, Nielsen helps companies understand their target audience and optimize their marketing strategies.

Another prominent player in the market research industry is Ipsos SA. Ipsos is a multinational market research and consulting firm that operates in over 90 countries. They offer a variety of research solutions, such as brand and advertising research, customer satisfaction studies, and public opinion polling. Ipsos helps businesses gain valuable insights into market trends, consumer behavior, and public sentiment to guide their decision-making process.

GfK SE is another notable market research company with a global presence. GfK provides market data and insights across a wide range of industries, including consumer goods, automotive, media, and technology. They offer services such as market sizing, competitive intelligence, and consumer segmentation. GfK's research expertise and data-driven insights assist businesses in understanding market dynamics and identifying growth opportunities.

Kantar Group is a prominent market research firm that offers a comprehensive range of services. They provide customized research solutions for various industries, including FMCG (Fast-Moving Consumer Goods), media, and healthcare. Kantar's offerings include brand and communications research, shopper insights, and innovation and product development. With their extensive global network and deep industry expertise, Kantar helps companies make data-driven decisions and drive business growth.

Research Now Group, now known as Dynata, is a leading global market research firm specializing in online data collection and insights solutions. They offer a diverse range of research services, including survey programming, panel recruitment, and data analytics. Research Now Group's vast panel network allows businesses to access a large pool of respondents for accurate and reliable data collection.

Overall, market research companies provide businesses with valuable data, insights, and recommendations to make informed decisions and stay ahead in a competitive market. Whether it's understanding consumer preferences, evaluating market trends, or assessing the effectiveness of marketing campaigns, these companies play a crucial role in helping businesses thrive in today's dynamic business environment.