Canadian Market Research Companies

Canadian market research companies play a crucial role in providing valuable insights and data to businesses operating in Canada. These companies are responsible for conducting surveys, collecting data, and analyzing market trends to help businesses make informed decisions.

One of the leading market research companies in Canada is Ipsos. With offices across the country, Ipsos offers a wide range of research services, including brand tracking, customer satisfaction surveys, and market segmentation. They employ advanced research methodologies to provide comprehensive insights into consumer behavior and market dynamics.

Another prominent player in the Canadian market research industry is The Nielsen Company. Nielsen specializes in measuring and analyzing consumer behaviors, including media consumption, shopping habits, and product preferences. Their research is widely used by businesses to develop effective marketing and advertising strategies.

Environics Research Group is also a well-known market research firm in Canada. They focus on conducting custom research projects, including customer satisfaction studies, public opinion polls, and social research. They help their clients understand market dynamics, identify opportunities, and develop strategies to improve customer experience.

Maru/Blue is a Canadian market research company that specializes in online research and survey panels. They conduct market research studies using their proprietary online panel of survey respondents, providing quick and cost-effective insights. Their services include product testing, concept testing, and ad testing.

Leger is a market research and analytics company in Canada that offers a wide range of research solutions, including customer satisfaction measurement, employee engagement surveys, and brand tracking. They have a strong reputation for providing actionable insights that drive business growth.

Dalton Insight is a boutique market research firm in Canada that focuses on quantitative and qualitative research. They offer services such as focus groups, in-depth interviews, and online surveys. Their experienced researchers provide personalized attention to their clients, ensuring high-quality insights.

These are just a few examples of the many market research companies operating in Canada. Each company brings its own expertise, research methodologies, and industry focus to the table. By partnering with these companies, businesses can access valuable insights to understand their target markets, assess competition, and make informed business decisions.