Report Update: May 1, 2024

Vietnam - Breakfast Cereals - Market Analysis, Forecast, Size, Trends and Insights

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Breakfast Cereal Price in Vietnam - 2022

Breakfast Cereal Price in Vietnam (CIF) - 2022

In December 2022, the average breakfast cereal import price amounted to $3,469 per ton, approximately equating the previous month. Over the period under review, the import price saw a relatively flat trend pattern. The pace of growth appeared the most rapid in January 2022 when the average import price increased by 2.1% against the previous month. The import price peaked at $3,535 per ton in April 2022; afterwards, it flattened through to December 2022.

Average prices varied noticeably amongst the major supplying countries. In December 2022, the countries with the highest prices were Germany ($3,624 per ton) and Malaysia ($3,578 per ton), while the price for Australia ($3,221 per ton) and China ($3,299 per ton) were amongst the lowest.

From December 2021 to December 2022, the most notable rate of growth in terms of prices was attained by Germany (+0.4%), while the prices for the other major suppliers experienced more modest paces of growth.

Breakfast Cereal Price in Vietnam (FOB) - 2022

The average breakfast cereal export price stood at $3,159 per ton in December 2022, leveling off at the previous month. Overall, the export price, however, continues to indicate a relatively flat trend pattern. The pace of growth appeared the most rapid in March 2022 when the average export price increased by 0.5% m-o-m. Over the period under review, the average export prices hit record highs at $3,349 per ton in December 2021; however, from January 2022 to December 2022, the export prices stood at a somewhat lower figure.

Average prices varied noticeably for the major external markets. In December 2022, the countries with the highest prices were Taiwan (Chinese) ($3,227 per ton) and Myanmar ($3,215 per ton), while the average price for exports to Singapore ($3,139 per ton) and France ($3,139 per ton) were amongst the lowest.

From December 2021 to December 2022, the most notable rate of growth in terms of prices was recorded for supplies to the United Arab Emirates (0.0%), while the prices for the other major destinations experienced mixed trend patterns.

Breakfast Cereal Imports in Vietnam

In 2022, after three years of growth, there was significant decline in supplies from abroad of breakfast cereals, when their volume decreased by -7.3% to 5.5K tons. The total import volume increased at an average annual rate of +3.9% over the period from 2019 to 2022; the trend pattern remained consistent, with somewhat noticeable fluctuations being observed throughout the analyzed period. The pace of growth appeared the most rapid in 2020 with an increase of 11%.

In value terms, breakfast cereal imports declined to $19M in 2022. The total import value increased at an average annual rate of +8.8% over the period from 2019 to 2022; the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2020 when imports increased by 18% against the previous year.

Import of Breakfast Cereal in Vietnam (Million USD)
COUNTRY	2019	2020	2021	2022	CAGR, 2019-2022
China	0.9	1.4	4.4	3.9	63.0%
South Korea	3.4	3.8	4.2	3.9	4.7%
Thailand	3.8	4.3	3.7	3.5	-2.7%
Japan	0.8	2.6	3.0	2.6	48.1%
Malaysia	2.3	2.5	2.3	2.2	-1.5%
Australia	0.4	0.4	0.3	0.4	0.0%
United States	0.4	0.3	0.3	0.4	0.0%
Poland	0.4	0.4	0.4	0.3	-9.1%
Philippines	0.7	0.4	0.3	0.2	-34.1%
Others	1.8	1.5	1.7	1.8	0.0%
Total	15.0	17.7	20.5	19.3	8.8%

Top Suppliers of Breakfast Cereal to Vietnam in 2022:

South Korea (1101.5 tons)
China (1092.0 tons)
Thailand (1041.7 tons)
Japan (711.8 tons)
Malaysia (616.1 tons)
Australia (100.3 tons)
United States (92.4 tons)
Poland (77.0 tons)
Philippines (71.4 tons)

Breakfast Cereal Exports in Vietnam

In 2022, the amount of breakfast cereals exported from Vietnam fell to 3.2K tons, reducing by -12.3% on the previous year. In general, exports, however, continue to indicate a relatively flat trend pattern. The most prominent rate of growth was recorded in 2021 with an increase of 18% against the previous year. As a result, the exports reached the peak of 3.7K tons, and then contracted in the following year.

In value terms, breakfast cereal exports dropped to $9M in 2022. The total export value increased at an average annual rate of +4.9% from 2019 to 2022; the trend pattern remained consistent, with only minor fluctuations in certain years. The growth pace was the most rapid in 2021 with an increase of 21%. As a result, the exports reached the peak of $9.4M, and then contracted in the following year.

Export of Breakfast Cereal in Vietnam (Thousand USD)
COUNTRY	2019	2020	2021	2022	CAGR, 2019-2022
France	39.4	91.4	239	1,720	252.1%
Taiwan (Chinese)	1,037	984	713	1,081	1.4%
South Korea	1,003	616	272	850	-5.4%
Russia	907	671	31.8	761	-5.7%
Qatar	617	289	154	489	-7.5%
Thailand	245	436	707	442	21.7%
Australia	236	313	954	417	20.9%
Nigeria	122	263	498	371	44.9%
Poland	120	285	467	302	36.0%
United Arab Emirates	333	244	84.2	294	-4.1%
China	169	192	350	285	19.0%
Myanmar	229	151	491	281	7.1%
Mali	6.9	13.0	21.5	14.0	26.6%
Others	2,700	3,276	4,465	1,645	-15.2%
Total	7,763	7,823	9,446	8,953	4.9%

Top Export Markets for Breakfast Cereal from Vietnam in 2022:

France (611.8 tons)
Taiwan (Chinese) (375.8 tons)
South Korea (300.7 tons)
Russia (272.0 tons)
Qatar (171.8 tons)
Australia (153.1 tons)
Thailand (151.1 tons)
Nigeria (127.2 tons)
Poland (121.6 tons)
Myanmar (115.2 tons)
United Arab Emirates (104.4 tons)
Mali (93.5 tons)
China (88.5 tons)

Source: IndexBox Market Intelligence Platform

This report provides an in-depth analysis of the breakfast cereal market in Vietnam. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.

Product coverage:

Prodcom 10613351 - Muesli type preparations based on unroasted cereal flakes
Prodcom 10613355 - Cereals in grain form, precooked or otherwise prepared (excluding maize)
Prodcom 10613353 - Other prepared foods obtained by the swelling or roasting of cereals

Country coverage:

Vietnam

Data coverage:

Market volume and value
Per Capita consumption
Forecast of the market dynamics in the medium term
Trade (exports and imports) in Vietnam
Export and import prices
Market trends, drivers and restraints
Key market players and their profiles

Reasons to buy this report:

Take advantage of the latest data
Find deeper insights into current market developments
Discover vital success factors affecting the market

This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:

How to diversify your business and benefit from new market opportunities
How to load your idle production capacity
How to boost your sales on overseas markets
How to increase your profit margins
How to make your supply chain more sustainable
How to reduce your production and supply chain costs
How to outsource production to other countries
How to prepare your business for global expansion

While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.

1. INTRODUCTION

Making Data-Driven Decisions to Grow Your Business
1. REPORT DESCRIPTION
2. RESEARCH METHODOLOGY AND AI PLATFORM
3. DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
4. GLOSSARY AND SPECIFIC TERMS
2. EXECUTIVE SUMMARY

A Quick Overview of Market Performance
1. KEY FINDINGS
2. MARKET TRENDS This Chapter is Available Only for the Professional Edition PRO
3. MARKET OVERVIEW

Understanding the Current State of The Market and Its Prospects
1. MARKET SIZE
2. MARKET STRUCTURE
3. TRADE BALANCE
4. PER CAPITA CONSUMPTION
5. MARKET FORECAST TO 2030
4. MOST PROMISING PRODUCT

Finding New Products to Diversify Your Business
This Chapter is Available Only for the Professional Edition PRO
1. TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
2. BEST-SELLING PRODUCTS
3. MOST CONSUMED PRODUCT
4. MOST TRADED PRODUCT
5. MOST PROFITABLE PRODUCT FOR EXPORT
5. MOST PROMISING SUPPLYING COUNTRIES

Choosing the Best Countries to Establish Your Sustainable Supply Chain
This Chapter is Available Only for the Professional Edition PRO
1. TOP COUNTRIES TO SOURCE YOUR PRODUCT
2. TOP PRODUCING COUNTRIES
3. TOP EXPORTING COUNTRIES
4. LOW-COST EXPORTING COUNTRIES
6. MOST PROMISING OVERSEAS MARKETS

Choosing the Best Countries to Boost Your Exports
This Chapter is Available Only for the Professional Edition PRO
1. TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
2. TOP CONSUMING MARKETS
3. UNSATURATED MARKETS
4. TOP IMPORTING MARKETS
5. MOST PROFITABLE MARKETS
7. PRODUCTION

The Latest Trends and Insights into The Industry
1. PRODUCTION VOLUME AND VALUE
8. IMPORTS
The Largest Import Supplying Countries
1. IMPORTS FROM 2012–2023
2. IMPORTS BY COUNTRY
3. IMPORT PRICES BY COUNTRY
9. EXPORTS
The Largest Destinations for Exports
1. EXPORTS FROM 2012–2023
2. EXPORTS BY COUNTRY
3. EXPORT PRICES BY COUNTRY
10. PROFILES OF MAJOR PRODUCERS

The Largest Producers on The Market and Their Profiles
This Chapter is Available Only for the Professional Edition PRO
LIST OF TABLES
1. Key Findings In 2023
2. Market Volume, In Physical Terms, 2012–2023
3. Market Value, 2012–2023
4. Per Capita Consumption In 2012-2023
5. Imports, In Physical Terms, By Country, 2012–2023
6. Imports, In Value Terms, By Country, 2012–2023
7. Import Prices, By Country Of Origin, 2012–2023
8. Exports, In Physical Terms, By Country, 2012–2023
9. Exports, In Value Terms, By Country, 2012–2023
10. Export Prices, By Country Of Destination, 2012–2023
LIST OF FIGURES
1. Market Volume, In Physical Terms, 2012–2023
2. Market Value, 2012–2023
3. Market Structure – Domestic Supply vs. Imports, In Physical Terms, 2012-2023
4. Market Structure – Domestic Supply vs. Imports, In Value Terms, 2012-2023
5. Trade Balance, In Physical Terms, 2012-2023
6. Trade Balance, In Value Terms, 2012-2023
7. Per Capita Consumption, 2012-2023
8. Market Volume Forecast to 2030
9. Market Value Forecast to 2030
10. Products: Market Size And Growth, By Type
11. Products: Average Per Capita Consumption, By Type
12. Products: Exports And Growth, By Type
13. Products: Export Prices And Growth, By Type
14. Production Volume And Growth
15. Exports And Growth
16. Export Prices And Growth
17. Market Size And Growth
18. Per Capita Consumption
19. Imports And Growth
20. Import Prices
21. Production, In Physical Terms, 2012–2023
22. Production, In Value Terms, 2012–2023
23. Imports, In Physical Terms, 2012–2023
24. Imports, In Value Terms, 2012–2023
25. Imports, In Physical Terms, By Country, 2023
26. Imports, In Physical Terms, By Country, 2012–2023
27. Imports, In Value Terms, By Country, 2012–2023
28. Import Prices, By Country Of Origin, 2012–2023
29. Exports, In Physical Terms, 2012–2023
30. Exports, In Value Terms, 2012–2023
31. Exports, In Physical Terms, By Country, 2023
32. Exports, In Physical Terms, By Country, 2012–2023
33. Exports, In Value Terms, By Country, 2012–2023
34. Export Prices, By Country Of Destination, 2012–2023