Biggest Market Research Firms

Market research is an essential component of any business strategy as it helps companies understand their target audience, measure market demand, analyze competitors, and make informed business decisions. There are several market research firms in the industry that provide comprehensive and reliable data to companies across various sectors. Below are some of the biggest market research firms:

Nielsen

Nielsen is one of the largest market research firms globally, known for its expertise in consumer trends, media, and measurement. They offer a wide range of services like audience measurement, brand tracking, pricing strategy, and consumer behavior insights.

Kantar

Kantar is another major player in the market research industry, specializing in insights and consulting services. They provide market intelligence, media monitoring, digital analytics, and customer experience consulting. Kantar operates in over 100 countries and serves clients from various sectors.

IQVIA

IQVIA is a leading market research and consulting firm focused on healthcare and life sciences industries. They provide analytics, insights, and consulting to pharmaceutical companies, healthcare providers, and government agencies. IQVIA's services include market assessment, patient research, sales effectiveness, and real-world data analytics.

GfK

GfK is a global market research company with expertise in consumer insights, retail, and technology. They offer services like consumer and audience measurement, brand tracking, new product development, and point-of-sale tracking. GfK operates in over 100 countries and serves clients from various industries.

IMS Health

IMS Health, now part of IQVIA, is a leading provider of healthcare data and market research. They offer solutions for pharmaceutical and healthcare companies, including market intelligence, sales tracking, patient research, and consulting services. IMS Health provides critical insights to support business strategies and decision-making in the healthcare sector.

MarketResearch.com

MarketResearch.com is one of the largest online market research stores, offering a wide range of syndicated and custom market research reports. They cover various industries, including healthcare, technology, consumer goods, and finance. MarketResearch.com provides access to a vast collection of reports from multiple research publishers.

These are just a few examples of the biggest market research firms in the industry. Each firm has its unique strengths and areas of expertise, catering to the diverse needs of businesses across different sectors.