Baby Carriage Market

The demand for baby carriages is on the rise globally, with a forecasted increase in market performance over the next eight years. Consumption of baby carriages is expected to grow slightly, reaching 73M units by 2030 with a market value of $4.7B. The top consuming countries in 2022 were China, the United States, and Nigeria, while China dominated in terms of production and exports. Import and export volumes and values have also seen consistent growth over the years, with China maintaining its position as the largest exporter of baby carriages worldwide.

Market Forecast

Driven by rising demand for baby carriage worldwide, the market is expected to start an upward consumption trend over the next eight years. The performance of the market is forecast to increase slightly, with an anticipated CAGR of +0.9% for the period from 2022 to 2030, which is projected to bring the market volume to 73M units by the end of 2030.

In value terms, the market is forecast to increase with an anticipated CAGR of +3.4% for the period from 2022 to 2030, which is projected to bring the market value to $4.7B (in nominal prices) by the end of 2030.

Consumption

World Consumption of Baby Carriages

In 2022, consumption of baby carriages increased by 8.6% to 68M units, rising for the second consecutive year after three years of decline. Over the period under review, consumption, however, continues to indicate a relatively flat trend pattern. Global consumption peaked at 73M units in 2013; however, from 2014 to 2022, consumption failed to regain momentum.

The global baby carriage market size amounted to $3.6B in 2022, with an increase of 4.7% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Overall, consumption saw a relatively flat trend pattern. As a result, consumption reached the peak level of $3.9B. From 2018 to 2022, the growth of the global market remained at a somewhat lower figure.

Consumption By Country

The countries with the highest volumes of consumption in 2022 were China (13M units), the United States (11M units) and Nigeria (8M units), with a combined 46% share of global consumption. The Netherlands, Russia, the UK, Malaysia, France, Turkey, Germany, Saudi Arabia, Spain and the Dominican Republic lagged somewhat behind, together comprising a further 25%.

From 2012 to 2022, the biggest increases were recorded for the Dominican Republic (with a CAGR of +49.1%), while consumption for the other global leaders experienced more modest paces of growth.

In value terms, the United States ($636M), China ($514M) and Turkey ($349M) appeared to be the countries with the highest levels of market value in 2022, with a combined 41% share of the global market. The UK, the Netherlands, Russia, France, Germany, Nigeria, Spain, Saudi Arabia, Malaysia and the Dominican Republic lagged somewhat behind, together accounting for a further 27%.

Among the main consuming countries, the Dominican Republic, with a CAGR of +37.5%, saw the highest growth rate of market size over the period under review, while market for the other global leaders experienced more modest paces of growth.

The countries with the highest levels of baby carriage per capita consumption in 2022 were the Netherlands (130 units per 1000 persons), the Dominican Republic (97 units per 1000 persons) and Malaysia (55 units per 1000 persons).

From 2012 to 2022, the biggest increases were recorded for the Dominican Republic (with a CAGR of +47.9%), while consumption for the other global leaders experienced more modest paces of growth.

Production

World Production of Baby Carriages

In 2022, global production of baby carriages dropped to 63M units, declining by -1.8% compared with the previous year. In general, production showed a slight slump. The pace of growth was the most pronounced in 2017 with an increase of 42% against the previous year. As a result, production reached the peak volume of 76M units. From 2018 to 2022, global production growth remained at a somewhat lower figure.

In value terms, baby carriage production contracted modestly to $3.2B in 2022 estimated in export price. Overall, production continues to indicate a relatively flat trend pattern. The pace of growth was the most pronounced in 2021 when the production volume increased by 17% against the previous year. Over the period under review, global production reached the maximum level at $3.9B in 2019; however, from 2020 to 2022, production failed to regain momentum.

Production By Country

The country with the largest volume of baby carriage production was China (48M units), accounting for 75% of total volume. Moreover, baby carriage production in China exceeded the figures recorded by the second-largest producer, the United States (3.9M units), more than tenfold. The Netherlands (1.5M units) ranked third in terms of total production with a 2.4% share.

In China, baby carriage production plunged by an average annual rate of -1.0% over the period from 2012-2022. In the other countries, the average annual rates were as follows: the United States (-3.2% per year) and the Netherlands (+18.9% per year).

Imports

World Imports of Baby Carriages

In 2022, purchases abroad of baby carriages increased by 26% to 49M units, rising for the second consecutive year after three years of decline. The total import volume increased at an average annual rate of +1.1% over the period from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. As a result, imports reached the peak and are likely to continue growth in the immediate term.

In value terms, baby carriage imports expanded rapidly to $2.5B in 2022. The total import value increased at an average annual rate of +1.3% from 2012 to 2022; however, the trend pattern remained consistent, with only minor fluctuations in certain years. The pace of growth appeared the most rapid in 2021 when imports increased by 15%. Over the period under review, global imports attained the maximum in 2022 and are likely to see gradual growth in years to come.

Imports By Country

In 2022, Nigeria (8M units) and the United States (7.2M units) represented the key importers of baby carriagesaround the world, together creating 31% of total imports. Germany (2.5M units) ranks next in terms of the total imports with a 5.2% share, followed by the Netherlands (5.2%) and the UK (4.7%). The following importers - Russia (2.1M units), Malaysia (1.9M units), France (1.2M units), Spain (1.2M units), Poland (1.1M units), the Dominican Republic (1.1M units), Colombia (1.1M units) and Indonesia (1M units) - together made up 22% of total imports.

From 2012 to 2022, the most notable rate of growth in terms of purchases, amongst the leading importing countries, was attained by the Dominican Republic (with a CAGR of +48.9%), while imports for the other global leaders experienced more modest paces of growth.

In value terms, the United States ($424M) constitutes the largest market for imported baby carriages worldwide, comprising 17% of global imports. The second position in the ranking was held by Germany ($201M), with an 8% share of global imports. It was followed by the UK, with a 7.2% share.

From 2012 to 2022, the average annual rate of growth in terms of value in the United States amounted to +3.4%. The remaining importing countries recorded the following average annual rates of imports growth: Germany (+5.0% per year) and the UK (+0.4% per year).

Import Prices By Country

The average baby carriage import price stood at $51 per unit in 2022, falling by -10% against the previous year. Overall, the import price, however, recorded a relatively flat trend pattern. The most prominent rate of growth was recorded in 2013 when the average import price increased by 4.8% against the previous year. Over the period under review, average import prices reached the peak figure at $59 per unit in 2018; however, from 2019 to 2022, import prices stood at a somewhat lower figure.

Prices varied noticeably by country of destination: amid the top importers, the country with the highest price was Germany ($80 per unit), while the Dominican Republic ($3.6 per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by the UK (+5.1%), while the other global leaders experienced more modest paces of growth.

Exports

World Exports of Baby Carriages

In 2022, shipments abroad of baby carriages increased by 8.4% to 43M units, rising for the second consecutive year after three years of decline. In general, exports, however, continue to indicate a mild setback. The growth pace was the most rapid in 2017 with an increase of 18%. Over the period under review, the global exports reached the maximum at 48M units in 2012; however, from 2013 to 2022, the exports failed to regain momentum.

In value terms, baby carriage exports expanded markedly to $2.5B in 2022. The total export value increased at an average annual rate of +2.2% from 2012 to 2022; the trend pattern remained relatively stable, with somewhat noticeable fluctuations being recorded in certain years. The pace of growth appeared the most rapid in 2021 with an increase of 12% against the previous year. Over the period under review, the global exports attained the peak figure in 2022 and are expected to retain growth in years to come.

Exports By Country

China dominates exports structure, reaching 34M units, which was approx. 79% of total exports in 2022. The following exporters - the Netherlands (1.8M units), Poland (1.5M units), Germany (1.1M units) and Italy (0.7M units) - together made up 12% of total exports.

China experienced a relatively flat trend pattern with regard to volume of exports of baby carriages. At the same time, the Netherlands (+6.1%) and Germany (+5.8%) displayed positive paces of growth. Moreover, the Netherlands emerged as the fastest-growing exporter exported in the world, with a CAGR of +6.1% from 2012-2022. By contrast, Poland (-6.4%) and Italy (-8.9%) illustrated a downward trend over the same period. China (+7.9 p.p.) and the Netherlands (+2 p.p.) significantly strengthened its position in terms of the global exports, while Italy and Poland saw its share reduced by -2% and -2.6% from 2012 to 2022, respectively. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, China ($1.7B) remains the largest baby carriage supplier worldwide, comprising 67% of global exports. The second position in the ranking was held by the Netherlands ($179M), with a 7.2% share of global exports. It was followed by Germany, with a 6.4% share.

In China, baby carriage exports increased at an average annual rate of +4.7% over the period from 2012-2022. In the other countries, the average annual rates were as follows: the Netherlands (+3.0% per year) and Germany (+8.5% per year).

Export Prices By Country

In 2022, the average baby carriage export price amounted to $57 per unit, approximately reflecting the previous year. Over the last decade, it increased at an average annual rate of +3.4%. The pace of growth was the most pronounced in 2016 an increase of 12%. The global export price peaked at $58 per unit in 2021, and then dropped modestly in the following year.

Prices varied noticeably by country of origin: amid the top suppliers, the country with the highest price was Germany ($139 per unit), while China ($48 per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Poland (+5.9%), while the other global leaders experienced more modest paces of growth.

Source: IndexBox Market Intelligence Platform