Global Wine Market's Steady Growth to Reach 33 Billion Litres and $188 Billion in Value

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The global wine market continues its growth trajectory with consumption reaching 29B litres in 2024, valued at $142.4B. The market is forecast to expand to 33B litres by 2035 with a value of $188.2B. The Netherlands, United States, and Italy are the top consuming countries, while Italy, Spain, and France lead production. Import and export markets remain robust, with the Netherlands as the largest importer and France achieving the highest export value. Sparkling wine shows stronger growth rates compared to still wines in both trade segments.

Key Findings

• Global wine market projected to reach 33B litres in volume and $188.2B in value by 2035
• Netherlands leads consumption with 3.7B litres and highest per capita consumption at 212 litres
• Italy, Spain and France dominate production, accounting for 50% of global output
• Netherlands is largest importer by volume while United States leads by value
• France achieves highest export value at $13.2B despite Spain's larger volume

Market Forecast

Driven by increasing demand for wine worldwide, the market is expected to continue an upward consumption trend over the next decade. Market performance is forecast to retain its current trend pattern, expanding with an anticipated CAGR of +1.1% for the period from 2024 to 2035, which is projected to bring the market volume to 33B litres by the end of 2035.

In value terms, the market is forecast to increase with an anticipated CAGR of +2.6% for the period from 2024 to 2035, which is projected to bring the market value to $188.2B (in nominal wholesale prices) by the end of 2035.

Consumption

World's Consumption of Wine

In 2024, consumption of wine increased by 3.1% to 29B litres, rising for the fourth consecutive year after two years of decline. The total consumption volume increased at an average annual rate of +1.1% from 2013 to 2024; the trend pattern remained consistent, with somewhat noticeable fluctuations being observed in certain years. Global consumption peaked in 2024 and is expected to retain growth in the immediate term.

The global wine market value soared to $142.4B in 2024, rising by 34% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). In general, the total consumption indicated strong growth from 2013 to 2024: its value increased at an average annual rate of +5.4% over the last eleven years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2024 figures, consumption increased by +89.1% against 2020 indices. As a result, consumption reached the peak level and is likely to continue growth in the immediate term.

Consumption By Country

The countries with the highest volumes of consumption in 2024 were the Netherlands (3.7B litres), the United States (3.2B litres) and Italy (3.1B litres), together accounting for 34% of global consumption.

From 2013 to 2024, the most notable rate of growth in terms of consumption, amongst the key consuming countries, was attained by the Netherlands (with a CAGR of +8.0%), while consumption for the other global leaders experienced more modest paces of growth.

In value terms, the United States ($34.1B), France ($24.4B) and the Netherlands ($14.9B) constituted the countries with the highest levels of market value in 2024, together comprising 52% of the global market. Italy, China, Spain, the UK, Argentina, Germany and Australia lagged somewhat behind, together accounting for a further 29%.

Among the main consuming countries, Italy, with a CAGR of +15.2%, saw the highest rates of growth with regard to market size over the period under review, while market for the other global leaders experienced more modest paces of growth.

In 2024, the highest levels of wine per capita consumption was registered in the Netherlands (212 litres per person), followed by Spain (56 litres per person), Italy (52 litres per person) and France (42 litres per person), while the world average per capita consumption of wine was estimated at 3.6 litres per person.

In the Netherlands, wine per capita consumption increased at an average annual rate of +7.5% over the period from 2013-2024. The remaining consuming countries recorded the following average annual rates of per capita consumption growth: Spain (+3.4% per year) and Italy (+6.4% per year).

Production

World's Production of Wine

In 2024, the amount of wine produced worldwide rose modestly to 26B litres, surging by 1.5% compared with the previous year. Over the period under review, production recorded a relatively flat trend pattern. The growth pace was the most rapid in 2018 with an increase of 6.2%. As a result, production attained the peak volume of 27B litres. From 2019 to 2024, global production growth remained at a somewhat lower figure.

In value terms, wine production soared to $148B in 2024 estimated in export price. Overall, the total production indicated perceptible growth from 2013 to 2024: its value increased at an average annual rate of +2.8% over the last eleven years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2014 when the production volume increased by 37%. Global production peaked at $214B in 2018; however, from 2019 to 2024, production failed to regain momentum.

Production By Country

The countries with the highest volumes of production in 2024 were Italy (5B litres), Spain (4.5B litres) and France (3.7B litres), together comprising 50% of global production. The United States, China, Australia, Chile, Argentina, South Africa and Germany lagged somewhat behind, together accounting for a further 35%.

From 2013 to 2024, the most notable rate of growth in terms of production, amongst the key producing countries, was attained by Germany (with a CAGR of +5.4%), while production for the other global leaders experienced more modest paces of growth.

Imports

World's Imports of Wine

For the sixth consecutive year, the global market recorded growth in overseas purchases of wine, which increased by 5.7% to 13B litres in 2024. The total import volume increased at an average annual rate of +1.3% over the period from 2013 to 2024; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The pace of growth appeared the most rapid in 2022 with an increase of 18%. Global imports peaked in 2024 and are likely to see steady growth in the near future.

In value terms, wine imports shrank slightly to $39.7B in 2024. The total import value increased at an average annual rate of +1.1% from 2013 to 2024; however, the trend pattern remained relatively stable, with only minor fluctuations being recorded in certain years. The growth pace was the most rapid in 2021 with an increase of 18% against the previous year. As a result, imports reached the peak of $40.8B. From 2022 to 2024, the growth of global imports remained at a somewhat lower figure.

Imports By Country

The Netherlands represented the key importer of wine in the world, with the volume of imports reaching 3.8B litres, which was approx. 29% of total imports in 2024. The United States (1.4B litres) held the second position in the ranking, followed by Germany (1.3B litres) and the UK (1.1B litres). All these countries together took approx. 28% share of total imports. The following importers - France (540M litres), Belgium (447M litres), Canada (368M litres), Russia (303M litres), China (283M litres) and Italy (245M litres) - together made up 16% of total imports.

The Netherlands was also the fastest-growing in terms of the wine imports, with a CAGR of +8.1% from 2013 to 2024. At the same time, Belgium (+2.4%) and the United States (+2.0%) displayed positive paces of growth. France, Canada and Italy experienced a relatively flat trend pattern. By contrast, Germany (-1.6%), the UK (-2.1%), China (-2.5%) and Russia (-3.4%) illustrated a downward trend over the same period. The Netherlands (+15 p.p.) significantly strengthened its position in terms of the global imports, while Russia, Germany and the UK saw its share reduced by -1.6%, -3.6% and -3.8% from 2013 to 2024, respectively. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, the largest wine importing markets worldwide were the United States ($6.8B), the UK ($5B) and Germany ($2.8B), together comprising 37% of global imports. Canada, the Netherlands, China, Belgium, France, Russia and Italy lagged somewhat behind, together accounting for a further 23%.

Italy, with a CAGR of +3.8%, recorded the highest rates of growth with regard to the value of imports, in terms of the main importing countries over the period under review, while purchases for the other global leaders experienced more modest paces of growth.

Imports By Type

Wine of fresh grapes (except sparkling wine) was the main imported product with an import of about 12B litres, which amounted to 90% of total imports. It was distantly followed by sparkling wine (1.4B litres), comprising a 10% share of total imports.

From 2013 to 2024, average annual rates of growth with regard to wine of fresh grapes (except sparkling wine) imports of stood at +1.0%. At the same time, sparkling wine (+4.6%) displayed positive paces of growth. Moreover, sparkling wine emerged as the fastest-growing type imported in the world, with a CAGR of +4.6% from 2013-2024. Sparkling wine (+3.1 p.p.) significantly strengthened its position in terms of the global imports, while wine of fresh grapes (except sparkling wine) saw its share reduced by -3.1% from 2013 to 2024, respectively.

In value terms, wine of fresh grapes (except sparkling wine) ($30.5B) constitutes the largest type of wine imported worldwide, comprising 77% of global imports. The second position in the ranking was taken by sparkling wine ($9.2B), with a 23% share of global imports.

From 2013 to 2024, the average annual rate of growth in terms of the value of wine of fresh grapes (except sparkling wine) imports was relatively modest.

Import Prices By Type

In 2024, the average wine import price amounted to $3 per litre, waning by -7% against the previous year. Overall, the import price recorded a relatively flat trend pattern. The pace of growth was the most pronounced in 2021 an increase of 16% against the previous year. As a result, import price reached the peak level of $3.9 per litre. From 2022 to 2024, the average import prices failed to regain momentum.

Prices varied noticeably by the product type; the product with the highest price was sparkling wine ($6.7 per litre), while the price for wine of fresh grapes (except sparkling wine) totaled $2.6 per litre.

From 2013 to 2024, the most notable rate of growth in terms of prices was attained by sparkling wine (-0.1%).

Import Prices By Country

The average wine import price stood at $3 per litre in 2024, shrinking by -7% against the previous year. Overall, the import price continues to indicate a relatively flat trend pattern. The most prominent rate of growth was recorded in 2021 an increase of 16%. As a result, import price attained the peak level of $3.9 per litre. From 2022 to 2024, the average import prices remained at a lower figure.

Prices varied noticeably by country of destination: amid the top importers, the country with the highest price was China ($5.6 per litre), while the Netherlands ($437 per thousand litres) was amongst the lowest.

From 2013 to 2024, the most notable rate of growth in terms of prices was attained by Italy (+4.1%), while the other global leaders experienced more modest paces of growth.

Exports

World's Exports of Wine

In 2024, after two years of decline, there was growth in overseas shipments of wine, when their volume increased by 2.2% to 10B litres. Overall, exports, however, saw a relatively flat trend pattern. The pace of growth was the most pronounced in 2021 with an increase of 5.8%. The global exports peaked at 11B litres in 2018; however, from 2019 to 2024, the exports stood at a somewhat lower figure.

In value terms, wine exports shrank modestly to $40.1B in 2024. The total export value increased at an average annual rate of +1.3% from 2013 to 2024; the trend pattern remained consistent, with somewhat noticeable fluctuations being recorded in certain years. The growth pace was the most rapid in 2021 when exports increased by 19% against the previous year. As a result, the exports attained the peak of $40.8B. From 2022 to 2024, the growth of the global exports failed to regain momentum.

Exports By Country

In 2024, Italy (2.1B litres), Spain (2B litres) and France (1.3B litres) represented the largest exporter of wine in the world, committing 53% of total export. Chile (772M litres) took the next position in the ranking, followed by Australia (662M litres). All these countries together took approx. 14% share of total exports. Portugal (347M litres), Germany (317M litres), South Africa (302M litres), New Zealand (267M litres) and the United States (239M litres) followed a long way behind the leaders.

From 2013 to 2024, the most notable rate of growth in terms of shipments, amongst the leading exporting countries, was attained by New Zealand (with a CAGR of +6.4%), while the other global leaders experienced more modest paces of growth.

In value terms, France ($13.2B), Italy ($9.1B) and Spain ($3.4B) appeared to be the countries with the highest levels of exports in 2024, together accounting for 64% of global exports.

Among the main exporting countries, Italy, with a CAGR of +2.9%, saw the highest growth rate of the value of exports, over the period under review, while shipments for the other global leaders experienced more modest paces of growth.

Exports By Type

Wine of fresh grapes (except sparkling wine) represented the major exported product with an export of about 9B litres, which finished at 89% of total exports. It was distantly followed by sparkling wine (1.1B litres), making up an 11% share of total exports.

Wine of fresh grapes (except sparkling wine) experienced a relatively flat trend pattern with regard to volume of exports. At the same time, sparkling wine (+4.4%) displayed positive paces of growth. Moreover, sparkling wine emerged as the fastest-growing type exported in the world, with a CAGR of +4.4% from 2013-2024. From 2013 to 2024, the share of sparkling wine increased by +4.4 percentage points.

In value terms, wine of fresh grapes (except sparkling wine) ($30.5B) remains the largest type of wine supplied worldwide, comprising 76% of global exports. The second position in the ranking was taken by sparkling wine ($9.5B), with a 24% share of global exports.

From 2013 to 2024, the average annual growth rate of the value of wine of fresh grapes (except sparkling wine) exports was relatively modest.

Export Prices By Type

The average wine export price stood at $4 per litre in 2024, shrinking by -2.2% against the previous year. Over the period from 2013 to 2024, it increased at an average annual rate of +1.6%. The most prominent rate of growth was recorded in 2021 when the average export price increased by 13% against the previous year. Over the period under review, the average export prices attained the maximum at $4 per litre in 2023, and then dropped in the following year.

Prices varied noticeably by the product type; the product with the highest price was sparkling wine ($8.4 per litre), while the average price for exports of wine of fresh grapes (except sparkling wine) totaled $3.4 per litre.

From 2013 to 2024, the most notable rate of growth in terms of prices was attained by wine of fresh grapes (+1.3%).

Export Prices By Country

The average wine export price stood at $4 per litre in 2024, falling by -2.2% against the previous year. Over the last eleven years, it increased at an average annual rate of +1.6%. The most prominent rate of growth was recorded in 2021 when the average export price increased by 13%. Over the period under review, the average export prices attained the peak figure at $4 per litre in 2023, and then fell slightly in the following year.

Prices varied noticeably by country of origin: amid the top suppliers, the country with the highest price was France ($10 per litre), while Spain ($1.7 per litre) was amongst the lowest.

From 2013 to 2024, the most notable rate of growth in terms of prices was attained by France (+3.5%), while the other global leaders experienced more modest paces of growth.