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U.S. Footwear Market. Analysis And Forecast to 2025
Update: COVID-19 Impact

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Article Publishing Date: Sep 29, 2020

The American Footwear Market Lost Growth Momentum

IndexBox has just published a new report: 'U.S. Footwear Market. Analysis And Forecast to 2025'. Here is a summary of the report's key findings.

After two years of growth, the U.S. footwear market decreased by -3.1% to $25.7B in 2019. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). 

Over the period under review, consumption continues to indicate a relatively flat trend pattern. The pace of growth was the most pronounced in 2015 when the market value increased by 6.4% year-to-year. As a result, consumption attained a peak level of $27.6B. From 2016 to 2019, the growth of the market remained at a somewhat lower figure.

Taking into account the closure of the retail sector due to the pandemic, a decrease in consumer incomes, and possible disruptions in the work of international supply chains, the footwear consumption in the U.S. is expected to drop somewhat in 2020. Afterward, the start of gradual market growth is expected as the economy recovers from the effects of the pandemic. The market is forecast to expand with an anticipated CAGR of +0.9% for the period from 2019 to 2030, which is projected to bring the market volume to $28B by the end of 2030.

Footwear Production in the U.S.

In value terms, footwear production dropped slightly to $1.6B in 2019. In general, production saw a perceptible curtailment. The most prominent rate of growth was recorded in 2016 with an increase of 3.4% year-to-year. Over the period under review, production hit record highs at $1.9B in 2013; however, from 2014 to 2019, production remained at a lower figure.

Exports from the U.S.

In 2019, shipments abroad of footwear increased by 1.5% to 83M pairs, rising for the third consecutive year after two years of decline. Overall, exports showed a relatively flat trend pattern. The pace of growth was the most pronounced in 2018 with an increase of 10% y-o-y. In value terms, footwear exports reduced modestly to $1.1B (IndexBox estimates) in 2019. 

Exports by Country

Canada (36M pairs) was the main destination for footwear exports from the U.S., with a 43% share of total exports. Moreover, footwear exports to Canada exceeded the volume sent to the second major destination, China (8.8M pairs), fourfold. The third position in this ranking was occupied by Mexico (8.8M pairs), with an 11% share.

From 2013 to 2019, the average annual growth rate of volume to Canada stood at +1.8%. Exports to the other major destinations recorded the following average annual rates of export growth: China (+54.5% per year) and Mexico (+3.7% per year).

In value terms, Canada ($485M) remains the key foreign market for footwear exports from the U.S., comprising 44% of total exports. The second position in the ranking was occupied by China ($92M), with an 8.2% share of total exports. It was followed by Mexico, with a 7.6% share.

Imports into the U.S.

In 2019, purchases abroad of footwear decreased by -9.2% to 2.2B pairs for the first time since 2016, thus ending a two-year rising trend. In general, imports showed a relatively flat trend pattern. The pace of growth was the most pronounced in 2015 with an increase of 5.9% y-o-y. As a result, imports attained a peak of 2.4B pairs. From 2016 to 2019, the growth imports remained at a lower figure. In value terms, footwear imports shrank to $25.4B (IndexBox estimates) in 2019. 

Imports by Country

In 2019, China (1.4B pairs) constituted the largest footwear supplier to the U.S., accounting for a 65% share of total imports. Moreover, footwear imports from China exceeded the figures recorded by the second-largest supplier, Viet Nam (452M pairs), threefold. Indonesia (113M pairs) ranked third in terms of total imports with a 5.2% share.

From 2013 to 2019, the average annual rate of growth in terms of volume from China totaled -4.6%. The remaining supplying countries recorded the following average annual rates of imports growth: Viet Nam (+12.5% per year) and Indonesia (+4.9% per year).

In value terms, China ($12.2B), Viet Nam ($6.8B) and Indonesia ($1.6B) appeared to be the largest footwear suppliers to the U.S., with a combined 81% share of total imports. Cambodia lagged somewhat behind, accounting for a further 1.8%.

Import Prices by Country

In 2019, the average footwear import price amounted to $12 per pair, with an increase of 6.9% against the previous year. Over the period from 2013 to 2019, it increased at an average annual rate of +1.7%. As a result, import price reached the peak level and is likely to continue growing in the immediate term.

There were significant differences in the average prices amongst the major supplying countries. In 2019, the country with the highest price was Viet Nam ($15 per pair), while the price for China ($8.7 per pair) was amongst the lowest.

From 2013 to 2019, the most notable rate of growth in terms of prices was attained by Viet Nam, while the prices for the other major suppliers experienced more modest paces of growth.

Companies Mentioned in the Report

Nike, Wolverine World Wide, Reebok International, Deckers Outdoor Corporation, Crocs, Red Wing Shoe Company, Skechers U.S.A., New Balance Athletic Shoe, Kenneth Cole Productions, Steven Madden, H.H. Brown Shoe Company, Rocky Brands, Allen Edmonds Corporation, Lacrosse Footwear, Justin Brands, K-Swiss, Nine West Group, C. & J. Clark America, Strategic Partners, Lucchese, Belleville Boot Company, Tony Lama Company, Vans, K-Swiss Sales, Safety Products Holdings, US Test Company 340, B. H. Shoe Holdings, Kcp Holdco

Source: IndexBox AI Platform

Product coverage:
• NAICS 316210 - Footwear manufacturing

This report provides an in-depth analysis of the footwear market in the U.S.. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2025.


Country coverage:
• USA

Data coverage:
• Market volume and value
• Per Capita consumption
• Forecast of the market dynamics in the medium term
• Trade (exports and imports) in the U.S.
• Export and import prices
• Market trends, drivers and restraints
• Key market players and their profiles

Reasons to buy this report:
• Take advantage of the latest data
• Find deeper insights into current market developments
• Discover vital success factors affecting the market
This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:
1. How to diversify your business and benefit from new market opportunities
2. How to load your idle production capacity
3. How to boost your sales on overseas markets
4. How to increase your profit margins
5. How to make your supply chain more sustainable
6. How to reduce your production and supply chain costs
7. How to outsource production to other countries
8. How to prepare your business for global expansion
While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.
1. INTRODUCTION

Making Data-Driven Decisions to Grow Your Business

1.1
REPORT DESCRIPTION
1.2
RESEARCH METHODOLOGY AND AI PLATFORM
1.3
DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
1.4
GLOSSARY AND SPECIFIC TERMS
2. EXECUTIVE SUMMARY

A Quick Overview of Market Performance

2.1
KEY FINDINGS
2.2
MARKET TRENDS
3. MARKET OVERVIEW

Understanding the Current State of The Market and Its Prospects

3.1
MARKET SIZE
3.2
MARKET STRUCTURE
3.3
TRADE BALANCE
3.4
PER CAPITA CONSUMPTION
3.5
MARKET FORECAST TO 2030
4. MOST PROMISING PRODUCTS

Finding New Products to Diversify Your Business

4.1
TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
4.2
BEST-SELLING PRODUCTS
4.3
MOST CONSUMED PRODUCT
4.4
MOST TRADED PRODUCT
4.5
MOST PROFITABLE PRODUCT FOR EXPORT
5. MOST PROMISING SUPPLYING COUNTRIES

Choosing the Best Countries to Establish Your Sustainable Supply Chain

5.1
TOP COUNTRIES TO SOURCE YOUR PRODUCT
5.2
TOP PRODUCING COUNTRIES
5.3
TOP EXPORTING COUNTRIES
5.4
LOW-COST EXPORTING COUNTRIES
6. MOST PROMISING OVERSEAS MARKETS

Choosing the Best Countries to Boost Your Exports

6.1
TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
6.2
TOP CONSUMING MARKETS
6.3
UNSATURATED MARKETS
6.4
TOP IMPORTING MARKETS
6.5
MOST PROFITABLE MARKETS
7. PRODUCTION

The Latest Trends and Insights into The Industry

7.1
PRODUCTION VOLUME AND VALUE
8. IMPORTS

The Largest Import Supplying Countries

8.1
IMPORTS FROM 2013–2019
8.2
IMPORTS BY COUNTRY
8.3
IMPORT PRICES BY COUNTRY
9. EXPORTS

The Largest Destinations for Exports

9.1
EXPORTS FROM 2013–2019
9.2
EXPORTS BY COUNTRY
9.3
EXPORT PRICES BY COUNTRY
10. PROFILES OF MAJOR PRODUCERS

The Largest Producers on The Market and Their Profiles

LIST OF TABLES
Table 1:
Key Findings In 2019
Table 2:
Market Volume, In Physical Terms, 2013–2019
Table 3:
Market Value, 2013–2019
Table 4:
Per Capita Consumption In 2013-2019
Table 5:
Imports, In Physical Terms, By Country, 2013–2019
Table 6:
Imports, In Value Terms, By Country, 2013–2019
Table 7:
Import Prices, By Country Of Origin, 2013–2019
Table 8:
Exports, In Physical Terms, By Country, 2013–2019
Table 9:
Exports, In Value Terms, By Country, 2013–2019
Table 10:
Export Prices, By Country Of Destination, 2013–2019
LIST OF FIGURES
Figure 1:
Market Volume, In Physical Terms, 2013–2019
Figure 2:
Market Value, 2013–2019
Figure 3:
Market Structure – Domestic Supply vs. Imports, In Physical Terms, 2013-2019
Figure 4:
Market Structure – Domestic Supply vs. Imports, In Value Terms, 2013-2019
Figure 5:
Trade Balance, In Physical Terms, 2013-2019
Figure 6:
Trade Balance, In Value Terms, 2013-2019
Figure 7:
Per Capita Consumption, 2013-2019
Figure 8:
Market Forecast To 2025
Figure 9:
Products: Market Size And Growth, By Type
Figure 10:
Products: Average Per Capita Consumption, By Type
Figure 11:
Products: Exports And Growth, By Type
Figure 12:
Products: Export Prices And Growth, By Type
Figure 13:
Production Volume And Growth
Figure 14:
Exports And Growth
Figure 15:
Export Prices And Growth
Figure 16:
Market Size And Growth
Figure 17:
Per Capita Consumption
Figure 18:
Imports And Growth
Figure 19:
Import Prices
Figure 20:
Production, In Physical Terms, 2013–2019
Figure 21:
Production, In Value Terms, 2013–2019
Figure 22:
Imports, In Physical Terms, 2013–2019
Figure 23:
Imports, In Value Terms, 2013–2019
Figure 24:
Imports, In Physical Terms, By Country, 2019
Figure 25:
Imports, In Physical Terms, By Country, 2013–2019
Figure 26:
Imports, In Value Terms, By Country, 2013–2019
Figure 27:
Import Prices, By Country Of Origin, 2013–2019
Figure 28:
Exports, In Physical Terms, 2013–2019
Figure 29:
Exports, In Value Terms, 2013–2019
Figure 30:
Exports, In Physical Terms, By Country, 2019
Figure 31:
Exports, In Physical Terms, By Country, 2013–2019
Figure 32:
Exports, In Value Terms, By Country, 2013–2019
Figure 33:
Export Prices, By Country Of Destination, 2013–2019

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