U.S. - Coffee (Green) - Market Analysis, Forecast, Size, Trends and Insights
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View PricingExploring the Growth of the U.S. Green Coffee Market
Driven by a combination of health-conscious consumers and a growing interest in sustainability, the green coffee market in the United States has seen significant growth. Leveraging insights from the IndexBox market report, we delve into the complexities of this burgeoning market, examining drivers, limitations, and shifting consumer preferences that shape the current landscape and forecast its future trends.
Market Drivers and Limitations
The green coffee market is propelled by several factors. Firstly, there is an increasing consumer demand for products that are perceived as natural and healthy. Green coffee is often marketed as having a higher antioxidant content compared to its roasted counterpart, making it attractive to health enthusiasts. Furthermore, the drive towards sustainable agriculture and fair-trade practices has increased interest in green coffee, especially among eco-conscious millennials and Gen Z consumers.
However, the market is not without its limitations. The cost of green coffee tends to be higher due to more labor-intensive farming practices and lower yields. Furthermore, the taste profile of green coffee can be a deterrent to some consumers, which has traditionally limited its mainstream appeal. Another significant factor is the climate dependency of coffee cultivation, which causes market volatility because of fluctuating weather patterns impact supply.
Shifts in Consumer Preferences
Consumer preferences are undergoing a change as modern customers seek more than just caffeine from their coffee. There is a growing trend towards 'origin' coffee, where consumers are interested in the provenance and story behind their coffee beans. Single-origin green coffee, which comes from one location or 'terroir,' is becoming particularly popular as it often guarantees a unique flavor and a transparent supply chain.
In tandem, the rise of home brewing and DIY coffee processing has created a niche market for green coffee. Coffee aficionados are seeking to control more variables in their coffee-making process, including roasting their coffee beans at home to their preference, thus boosting the demand for green coffee.
Green Coffee Supply to the United States
Regarding imports, the United States imported 1.422 million tons of green coffee in 2022, valued at USD 7.11 billion, as per data from IndexBox. The average import price for green coffee beans stood at USD 5.001 per kilogram. The main countries supplying green coffee to the U.S. market include Brazil (USD 1.96 billion), Colombia (USD 1.773 billion), Guatemala (USD 525.171 million), Honduras (USD 365.215 million), and Nicaragua (USD 361.181 million). These top suppliers represent different regions ensuring a variety of flavor profiles and bean types, which cater to the diverse American palate.
Market Forecast for the Near Future
The market for green coffee in the United States is on a positive trajectory. Consumption volume in 2022 was at 1.365 million tons. Moving forward, the market is expected to continue to grow, driven by several key factors including the expansion of specialty coffee shops, the increasing popularity of home roasting kits, and the heightened sense of consumer responsibility towards environmental sustainability and ethical sourcing of products.
As countries continue to develop their coffee cultivation methods, incorporating more sustainable and socially responsible practices, we can anticipate an influx of new and diverse green coffees reaching the U.S. market, thus potentially stabilizing prices and encouraging even wider consumption.
Largest Companies in the Green Coffee Market
Major players in the U.S. green coffee market include Starbucks Corporation, JM Smucker Company (owner of Folgers), Nestlé (owner of Nescafe), and Peet's Coffee. These companies, along with many smaller specialty coffee roasters, contribute significantly to the high volume of green coffee beans flowed into the country. Their diverse product offerings ensure a competitive and robust market, with options that cater to a range of consumers from the casual drinker to the connoisseur.
In conclusion, the green coffee market in the United States is growing, influenced by a shift in consumer behavior towards healthier and more ethical products. With continued emphasis on origin, sustainability, and personalization of the coffee experience, the market exhibits a great potential for further expansion. Stakeholders would do well to align with these consumer trends and the broader industry movements to optimize growth and capitalize on emerging opportunities.
This report provides an in-depth analysis of the green coffee market in the U.S.. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.
Product coverage:
- FCL 656 - Coffee green
Country coverage:
- United States
Data coverage:
- Market volume and value
- Per Capita consumption
- Forecast of the market dynamics in the medium term
- Trade (exports and imports) in the U.S.
- Export and import prices
- Market trends, drivers and restraints
- Key market players and their profiles
Reasons to buy this report:
- Take advantage of the latest data
- Find deeper insights into current market developments
- Discover vital success factors affecting the market
This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.
In this report, you can find information that helps you to make informed decisions on the following issues:
- How to diversify your business and benefit from new market opportunities
- How to load your idle production capacity
- How to boost your sales on overseas markets
- How to increase your profit margins
- How to make your supply chain more sustainable
- How to reduce your production and supply chain costs
- How to outsource production to other countries
- How to prepare your business for global expansion
While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.
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1. INTRODUCTION
Making Data-Driven Decisions to Grow Your Business
- REPORT DESCRIPTION
- RESEARCH METHODOLOGY AND AI PLATFORM
- DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
- GLOSSARY AND SPECIFIC TERMS
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2. EXECUTIVE SUMMARY
A Quick Overview of Market Performance
- KEY FINDINGS
- MARKET TRENDS This Chapter is Available Only for the Professional Edition PRO
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3. MARKET OVERVIEW
Understanding the Current State of The Market and Its Prospects
- MARKET SIZE
- MARKET STRUCTURE
- TRADE BALANCE
- PER CAPITA CONSUMPTION
- MARKET FORECAST TO 2030
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4. MOST PROMISING PRODUCT
Finding New Products to Diversify Your Business
This Chapter is Available Only for the Professional Edition PRO- TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
- BEST-SELLING PRODUCTS
- MOST CONSUMED PRODUCT
- MOST TRADED PRODUCT
- MOST PROFITABLE PRODUCT FOR EXPORT
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5. MOST PROMISING SUPPLYING COUNTRIES
Choosing the Best Countries to Establish Your Sustainable Supply Chain
This Chapter is Available Only for the Professional Edition PRO- TOP COUNTRIES TO SOURCE YOUR PRODUCT
- TOP PRODUCING COUNTRIES
- COUNTRIES WITH TOP YIELDS
- TOP EXPORTING COUNTRIES
- LOW-COST EXPORTING COUNTRIES
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6. MOST PROMISING OVERSEAS MARKETS
Choosing the Best Countries to Boost Your Exports
This Chapter is Available Only for the Professional Edition PRO- TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
- TOP CONSUMING MARKETS
- UNSATURATED MARKETS
- TOP IMPORTING MARKETS
- MOST PROFITABLE MARKETS
7. PRODUCTION
The Latest Trends and Insights into The Industry
- PRODUCTION, HARVESTED AREA AND YIELD
8. IMPORTS
The Largest Import Supplying Countries
- IMPORTS FROM 2012–2023
- IMPORTS BY COUNTRY
- IMPORT PRICES BY COUNTRY
9. EXPORTS
The Largest Destinations for Exports
- EXPORTS FROM 2012–2023
- EXPORTS BY COUNTRY
- EXPORT PRICES BY COUNTRY
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10. PROFILES OF MAJOR PRODUCERS
The Largest Producers on The Market and Their Profiles
This Chapter is Available Only for the Professional Edition PRO -
LIST OF TABLES
- Key Findings In 2023
- Market Volume, In Physical Terms, 2012–2023
- Market Value, 2012–2023
- Per Capita Consumption In 2012-2023
- Imports, In Physical Terms, By Country, 2012–2023
- Imports, In Value Terms, By Country, 2012–2023
- Import Prices, By Country Of Origin, 2012–2023
- Exports, In Physical Terms, By Country, 2012–2023
- Exports, In Value Terms, By Country, 2012–2023
- Export Prices, By Country Of Destination, 2012–2023
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LIST OF FIGURES
- Market Volume, In Physical Terms, 2012–2023
- Market Value, 2012–2023
- Market Structure – Domestic Supply vs. Imports, In Physical Terms, 2012-2023
- Market Structure – Domestic Supply vs. Imports, In Value Terms, 2012-2023
- Trade Balance, In Physical Terms, 2012-2023
- Trade Balance, In Value Terms, 2012-2023
- Per Capita Consumption, 2012-2023
- Market Volume Forecast to 2030
- Market Value Forecast to 2030
- Products: Market Size And Growth, By Type
- Products: Average Per Capita Consumption, By Type
- Products: Exports And Growth, By Type
- Products: Export Prices And Growth, By Type
- Production Volume And Growth
- Yield And Growth
- Exports And Growth
- Export Prices And Growth
- Market Size And Growth
- Per Capita Consumption
- Imports And Growth
- Import Prices
- Production, In Physical Terms, 2012–2023
- Production, In Value Terms, 2012–2023
- Area Harvested, 2012–2023
- Yield, 2012–2023
- Imports, In Physical Terms, 2012–2023
- Imports, In Value Terms, 2012–2023
- Imports, In Physical Terms, By Country, 2023
- Imports, In Physical Terms, By Country, 2012–2023
- Imports, In Value Terms, By Country, 2012–2023
- Import Prices, By Country Of Origin, 2012–2023
- Exports, In Physical Terms, 2012–2023
- Exports, In Value Terms, 2012–2023
- Exports, In Physical Terms, By Country, 2023
- Exports, In Physical Terms, By Country, 2012–2023
- Exports, In Value Terms, By Country, 2012–2023
- Export Prices, By Country Of Destination, 2012–2023
