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Asia-Pacific - Beer Made From Malt (Excluding Non-Alcoholic Beer) - Market Analysis, Forecast, Size, Trends And Insights
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Article Publishing Date: Oct 8, 2020

The Asian-Pacific Beer Market Slows Down Against Lower Demand for Imported Beer in China

IndexBox has just published a new report: 'Asia-Pacific - Beer Made From Malt (Excluding Non-Alcoholic Beer) - Market Analysis, Forecast, Size, Trends And Insights'. Here is a summary of the report's key findings.

The Asia-Pacific beer market contracted modestly to $52.2B in 2019, shrinking by -1.8% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). The pace of growth was the most pronounced in 2017 with an increase of 12% year-to-year. As a result, consumption reached a peak level of $56.4B. From 2018 to 2019, the growth of the market remained at a somewhat lower figure.

Consumption by Country

China (58M tonnes) remains the largest beer consuming country in Asia-Pacific, comprising approx. 78% of the total volume. Moreover, beer consumption in China exceeded the figures recorded by the second-largest consumer, Japan (2.6M tonnes), more than tenfold. South Korea (2.4M tonnes) ranked third in terms of total consumption with a 3.2% share.

In China, beer consumption increased at an average annual rate of +2.3% over the period from 2013-2019. In other countries, the average annual rates were as follows: Japan (-1.6% per year) and South Korea (+2.4% per year).

In value terms, China ($36.1B) led the market, alone. The second position in the ranking was occupied by Australia ($2.7B). It was followed by Japan.

The countries with the highest levels of beer per capita consumption in 2019 were Australia (82 kg per person), South Korea (47 kg per person) and China (40 kg per person).

Production in Asia-Pacific

For the fifth consecutive year, Asia-Pacific recorded growth in the production of beer made from malt (excluding non-alcoholic beer), which increased by 2.9% to 73M tonnes in 2019. The total output volume increased at an average annual rate of +2.0% over the period from 2013 to 2019; the trend pattern remained relatively stable, with somewhat noticeable fluctuations being recorded throughout the analyzed period. As a result, production attained the peak volume and is likely to continue growing in the immediate term.

Production by Country

China (58M tonnes) constituted the country with the largest volume of beer production, accounting for 79% of total volume. Moreover, beer production in China exceeded the figures recorded by the second-largest producer, Japan (2.6M tonnes), more than tenfold. The third position in this ranking was occupied by Thailand (2.3M tonnes), with a 3.1% share.

In China, beer production increased at an average annual rate of +2.2% over the period from 2013-2019. The remaining producing countries recorded the following average annual rates of production growth: Japan (-1.4% per year) and Thailand (+0.1% per year).

Imports in Asia-Pacific

Beer imports rose significantly to 2.7M tonnes in 2019, increasing by 5.3% compared with 2018 figures. Total imports indicated a strong expansion from 2013 to 2019: its volume increased at an average annual rate of +9.0% over the last six years. In value terms, beer imports rose modestly to $2.5B (IndexBox estimates) in 2019. 

This tangible figure was shaped by the rapid growth of beer imports in China over the last five years. Rapid urbanization, rising consumer incomes, as well as the increasing popularity of Western-style cuisine and fast-food in large cities all constitute the key prerequisites for the growing demand for imported beer. 

Imports by Country

China represented the main importer of beer made from malt (excluding non-alcoholic beer) in Asia-Pacific, with the volume of imports resulting at 836K tonnes, which was near 31% of total imports in 2019. It was distantly followed by Australia (383K tonnes), South Korea (372K tonnes), Taiwan (Chinese) (194K tonnes), Myanmar (151K tonnes), Hong Kong SAR (147K tonnes) and Singapore (139K tonnes), together creating a 51% share of total imports.

China was also the fastest-growing in terms of the beer made from malt (excluding non-alcoholic beer) imports, with a CAGR of +28.5% from 2013 to 2019. At the same time, South Korea (+22.4%), Taiwan (Chinese) (+4.5%) and Australia (+3.6%) displayed positive paces of growth. Hong Kong SAR and Myanmar experienced a relatively flat trend pattern. By contrast, Singapore (-3.9%) illustrated a downward trend over the same period. 

However, in 2019, the growth of Chinese beer imports lost its momentum, which is largely attributed to a slowdown in the economy, rising political tensions and the expansion of the domestic beer industry. In 2020, it is not expected that import should recover because the COVID pandemic hit severely the HoReCa sector, hampered the growth of incomes, and to some extent disrupted international supply chains. 

After the pandemic wanes, it may be difficult for foreign brands to recover their market presence against local manufacturers which rapidly take every vacant market segment. This is particularly relevant for large cities where Western ex-pats commonly live - the rising trade wars undermine the growth of foreign business in China thereby the number of foreign citizens working in China is not likely to grow tangibly. Because those people shape the demand for imported beer, the growth of imports is to be hampered by these circumstances.

In value terms, China ($909M) constitutes the largest market for imported beer made from malt (excluding non-alcoholic beer) in Asia-Pacific, comprising 36% of total imports. The second position in the ranking was occupied by Australia ($359M), with a 14% share of total imports. It was followed by South Korea, with a 11% share.

From 2013 to 2019, the average annual rate of growth in terms of value in China totaled +25.6%. In the other countries, the average annual rates were as follows: Australia (+2.4% per year) and South Korea (+21.0% per year).

Import Prices by Country

The beer import price in Asia-Pacific stood at $929 per tonne in 2019, declining by -3.5% against the previous year. Overall, the import price continues to indicate a relatively flat trend pattern. The pace of growth was the most pronounced in 2018 an increase of 3.9% year-to-year. Over the period under review, import prices reached the peak figure at $992 per tonne in 2014; however, from 2015 to 2019, import prices failed to regain the momentum.

Prices varied noticeably by the country of destination; the country with the highest price was China ($1,087 per tonne), while Myanmar ($588 per tonne) was amongst the lowest.

From 2013 to 2019, the most notable rate of growth in terms of prices was attained by Hong Kong SAR, while the other leaders experienced a decline in the import price figures.

Source: IndexBox AI Platform

Product coverage:
• FCL 51 - Beer of Barley

This report provides an in-depth analysis of the beer market in Asia-Pacific. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2025.


Country coverage:
• Afghanistan
• Bangladesh
• Bhutan
• Brunei Darussalam
• Cambodia
• China, Hong Kong SAR
• China, Macao SAR
• Cook Islands
• Fiji
• French Polynesia
• Kiribati
• Maldives
• Marshall Islands
• Micronesia (Federated States of)
• Myanmar
• Nepal
• New Caledonia
• New Zealand
• Northern Mariana Islands
• Palau
• Papua New Guinea
• Samoa
• Solomon Islands
• Sri Lanka
• Taiwan, Chinese
• Timor-Leste
• Tokelau
• Tonga
• Tuvalu
• Vanuatu
• Wallis and Futuna Islands
• Lao People's Democratic Republic
• American Samoa
• Democratic People's Republic of Korea
• Nauru
• Niue
• Guam

Data coverage:
• Market volume and value
• Per Capita consumption
• Forecast of the market dynamics in the medium term
• Production in Asia-Pacific, split by region and country
• Trade (exports and imports) in Asia-Pacific
• Export and import prices
• Market trends, drivers and restraints
• Key market players and their profiles

Reasons to buy this report:
• Take advantage of the latest data
• Find deeper insights into current market developments
• Discover vital success factors affecting the market
This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:
1. How to diversify your business and benefit from new market opportunities
2. How to load your idle production capacity
3. How to boost your sales on overseas markets
4. How to increase your profit margins
5. How to make your supply chain more sustainable
6. How to reduce your production and supply chain costs
7. How to outsource production to other countries
8. How to prepare your business for global expansion
While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.
1. INTRODUCTION

Making Data-Driven Decisions to Grow Your Business

1.1
REPORT DESCRIPTION
1.2
RESEARCH METHODOLOGY AND AI PLATFORM
1.3
DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
1.4
GLOSSARY AND SPECIFIC TERMS
2. EXECUTIVE SUMMARY

A Quick Overview of Market Performance

2.1
KEY FINDINGS
2.2
MARKET TRENDS
3. MARKET OVERVIEW

Understanding the Current State of The Market and Its Prospects

3.1
MARKET SIZE
3.2
CONSUMPTION BY COUNTRY
3.3
MARKET FORECAST TO 2030
4. MOST PROMISING PRODUCTS

Finding New Products to Diversify Your Business

4.1
TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
4.2
BEST-SELLING PRODUCTS
4.3
MOST CONSUMED PRODUCT
4.4
MOST TRADED PRODUCT
4.5
MOST PROFITABLE PRODUCT FOR EXPORT
5. MOST PROMISING SUPPLYING COUNTRIES

Choosing the Best Countries to Establish Your Sustainable Supply Chain

5.1
TOP COUNTRIES TO SOURCE YOUR PRODUCT
5.2
TOP PRODUCING COUNTRIES
5.3
TOP EXPORTING COUNTRIES
5.4
LOW-COST EXPORTING COUNTRIES
6. MOST PROMISING OVERSEAS MARKETS

Choosing the Best Countries to Boost Your Exports

6.1
TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
6.2
TOP CONSUMING MARKETS
6.3
UNSATURATED MARKETS
6.4
TOP IMPORTING MARKETS
6.5
MOST PROFITABLE MARKETS
7. PRODUCTION

The Latest Trends and Insights into The Industry

7.1
PRODUCTION VOLUME AND VALUE
7.2
PRODUCTION BY COUNTRY
8. IMPORTS

The Largest Importers on The Market and How They Succeed

8.1
IMPORTS FROM 2007–2019
8.2
IMPORTS BY COUNTRY
8.3
IMPORT PRICES BY COUNTRY
9. EXPORTS

The Largest Exporters on The Market and How They Succeed

9.1
EXPORTS FROM 2007–2019
9.2
EXPORTS BY COUNTRY
9.3
EXPORT PRICES BY COUNTRY
10. PROFILES OF MAJOR PRODUCERS

The Largest Producers on The Market and Their Profiles

11. COUNTRY PROFILES

The Largest Markets And Their Profiles

• Afghanistan
• Australia
• Bangladesh
• Bhutan
• Brunei Darussalam
• Cambodia
• China
• China, Hong Kong SAR
• China, Macao SAR
• Cook Islands
• Fiji
• French Polynesia
• India
• Indonesia
• Japan
• Kiribati
• Malaysia
• Maldives
• Marshall Islands
• Micronesia (Federated States of)
• Myanmar
• Nepal
• New Caledonia
• New Zealand
• Northern Mariana Islands
• Pakistan
• Palau
• Papua New Guinea
• Philippines
• Samoa
• Singapore
• Solomon Islands
• South Korea
• Sri Lanka
• Taiwan, Chinese
• Thailand
• Timor-Leste
• Tokelau
• Tonga
• Tuvalu
• Vanuatu
• Viet Nam
• Wallis and Futuna Islands
• Lao People's Democratic Republic
• American Samoa
• Democratic People's Republic of Korea
• Nauru
• Niue
• Guam
LIST OF TABLES
Table 1:
Key Findings In 2019
Table 2:
Market Volume, In Physical Terms, 2007–2019
Table 3:
Market Value, 2007–2019
Table 4:
Per Capita Consumption, By Country, 2015–2019
Table 5:
Production, In Physical Terms, By Country, 2007–2019
Table 6:
Imports, In Physical Terms, By Country, 2007–2019
Table 7:
Imports, In Value Terms, By Country, 2007–2019
Table 8:
Import Prices, By Country Of Destination, 2007–2019
Table 9:
Exports, In Physical Terms, By Country, 2007–2019
Table 10:
Exports, In Value Terms, By Country, 2007–2019
Table 11:
Export Prices, By Country Of Origin, 2007–2019
LIST OF FIGURES
Figure 1:
Market Volume, In Physical Terms, 2007–2019
Figure 2:
Market Value, 2007–2019
Figure 3:
Consumption, By Country, 2019
Figure 4:
Market Forecast To 2025
Figure 5:
Products: Market Size And Growth, By Type
Figure 6:
Products: Average Per Capita Consumption, By Type
Figure 7:
Products: Exports And Growth, By Type
Figure 8:
Products: Export Prices And Growth, By Type
Figure 9:
Production Volume And Growth
Figure 10:
Exports And Growth
Figure 11:
Export Prices And Growth
Figure 12:
Market Size And Growth
Figure 13:
Per Capita Consumption
Figure 14:
Imports And Growth
Figure 15:
Import Prices
Figure 16:
Production, In Physical Terms, 2007–2019
Figure 17:
Production, In Value Terms, 2007–2019
Figure 18:
Production, By Country, 2019
Figure 19:
Production, In Physical Terms, By Country, 2007–2019
Figure 20:
Imports, In Physical Terms, 2007–2019
Figure 21:
Imports, In Value Terms, 2007–2019
Figure 22:
Imports, In Physical Terms, By Country, 2019
Figure 23:
Imports, In Physical Terms, By Country, 2007–2019
Figure 24:
Imports, In Value Terms, By Country, 2007–2019
Figure 25:
Import Prices, By Country, 2007–2019
Figure 26:
Exports, In Physical Terms, 2007–2019
Figure 27:
Exports, In Value Terms, 2007–2019
Figure 28:
Exports, In Physical Terms, By Country, 2019
Figure 29:
Exports, In Physical Terms, By Country, 2007–2019
Figure 30:
Exports, In Value Terms, By Country, 2007–2019
Figure 31:
Export Prices, 2007–2019

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