Calendars And Trade Advertising Material Market

The article provides a detailed overview of the global market for calendars and trade advertising material, including consumption trends, production volumes, import and export statistics, and price trends. Key findings include an expected increase in market volume and value over the next eight years, with a focus on countries with high consumption and production levels. Insights into the different types of products exported and imported are also provided, along with growth rates and price variations over the past decade.

Market Forecast

Driven by increasing demand for calendars and trade advertising material worldwide, the market is expected to continue an upward consumption trend over the next eight years. Market performance is forecast to accelerate, expanding with an anticipated CAGR of +1.9% for the period from 2022 to 2030, which is projected to bring the market volume to 6M tons by the end of 2030.

In value terms, the market is forecast to increase with an anticipated CAGR of +4.7% for the period from 2022 to 2030, which is projected to bring the market value to $65.6B (in nominal prices) by the end of 2030.

Consumption

World Consumption of Calendars And Trade Advertising Material

In 2022, the amount of calendars and trade advertising material consumed worldwide declined modestly to 5.2M tons, approximately mirroring the previous year's figure. In general, consumption, however, saw a relatively flat trend pattern. The most prominent rate of growth was recorded in 2018 with an increase of 7.6% against the previous year. Over the period under review, global consumption hit record highs at 5.4M tons in 2019; however, from 2020 to 2022, consumption remained at a lower figure.

The revenue of the market for calendars and trade advertising material worldwide reached $45.3B in 2022, therefore, remained relatively stable against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Over the period under review, consumption, however, saw a relatively flat trend pattern. The pace of growth appeared the most rapid in 2018 when the market value increased by 7%. Over the period under review, the global market hit record highs in 2022 and is likely to see gradual growth in years to come.

Consumption By Country

The countries with the highest volumes of consumption in 2022 were China (715K tons), the United States (533K tons) and Germany (296K tons), with a combined 30% share of global consumption. France, Pakistan, Portugal, Nigeria, Italy, Russia, Bangladesh, Indonesia, the UK and Japan lagged somewhat behind, together comprising a further 26%.

From 2012 to 2022, the biggest increases were recorded for Nigeria (with a CAGR of +8.9%), while consumption for the other global leaders experienced more modest paces of growth.

In value terms, the United States ($6.7B) led the market, alone. The second position in the ranking was taken by China ($3.1B). It was followed by Japan.

In the United States, the calendars and trade advertising material market increased at an average annual rate of +4.4% over the period from 2012-2022. In the other countries, the average annual rates were as follows: China (+2.9% per year) and Japan (-3.6% per year).

In 2022, the highest levels of calendars and trade advertising material per capita consumption was registered in Portugal (15 kg per person), followed by Germany (3.6 kg per person), France (3.3 kg per person) and Italy (2.3 kg per person), while the world average per capita consumption of calendars and trade advertising material was estimated at less than 0.1 kg per person.

From 2012 to 2022, the average annual rate of growth in terms of the calendars and trade advertising material per capita consumption in Portugal was relatively modest. In the other countries, the average annual rates were as follows: Germany (+5.3% per year) and France (-4.1% per year).

Production

World Production of Calendars And Trade Advertising Material

In 2022, global production of calendars and trade advertising material fell modestly to 5.4M tons, reducing by -2% compared with 2021 figures. Overall, production saw a relatively flat trend pattern. The most prominent rate of growth was recorded in 2018 when the production volume increased by 6.5%. As a result, production reached the peak volume of 5.8M tons. From 2019 to 2022, global production growth remained at a lower figure.

In value terms, calendars and trade advertising material production shrank to $37.6B in 2022 estimated in export price. Over the period under review, production, however, recorded a relatively flat trend pattern. The growth pace was the most rapid in 2018 with an increase of 8.5%. Over the period under review, global production hit record highs at $38.2B in 2019; however, from 2020 to 2022, production failed to regain momentum.

Production By Country

The countries with the highest volumes of production in 2022 were China (932K tons), Germany (481K tons) and the United States (430K tons), together comprising 34% of global production.

From 2012 to 2022, the biggest increases were recorded for the United States (with a CAGR of +9.5%), while production for the other global leaders experienced more modest paces of growth.

Imports

World Imports of Calendars And Trade Advertising Material

In 2022, approx. 1.4M tons of calendars and trade advertising material were imported worldwide; reducing by -9.3% compared with 2021 figures. Overall, imports showed a noticeable setback. The pace of growth was the most pronounced in 2021 with an increase of 5.6% against the previous year. Global imports peaked at 2.1M tons in 2012; however, from 2013 to 2022, imports stood at a somewhat lower figure.

In value terms, calendars and trade advertising material imports dropped to $7B in 2022. Over the period under review, imports recorded a perceptible contraction. The pace of growth appeared the most rapid in 2021 when imports increased by 13%. Over the period under review, global imports reached the peak figure at $8.5B in 2012; however, from 2013 to 2022, imports stood at a somewhat lower figure.

Imports By Country

The countries with the highest levels of calendars and trade advertising material imports in 2022 were France (264K tons), Germany (213K tons), the United States (142K tons), Switzerland (96K tons) and the Czech Republic (95K tons), together reaching 56% of total import. Mexico (53K tons), Canada (49K tons), the Netherlands (44K tons), Austria (39K tons), Belgium (38K tons), the UK (37K tons), Denmark (36K tons) and Poland (32K tons) followed a long way behind the leaders.

From 2012 to 2022, the most notable rate of growth in terms of purchases, amongst the key importing countries, was attained by Mexico (with a CAGR of +3.4%), while imports for the other global leaders experienced more modest paces of growth.

In value terms, the largest calendars and trade advertising material importing markets worldwide were the United States ($1.1B), Germany ($621M) and France ($615M), with a combined 33% share of global imports. Canada, Switzerland, the Netherlands, the UK, the Czech Republic, Mexico, Austria, Belgium, Poland and Denmark lagged somewhat behind, together comprising a further 31%.

Poland, with a CAGR of +4.9%, saw the highest growth rate of the value of imports, among the main importing countries over the period under review, while purchases for the other global leaders experienced more modest paces of growth.

Imports By Type

Trade advertising materials and commercial catalogues was the largest type of calendars and trade advertising material in the world, with the volume of imports resulting at 1.1M tons, which was approx. 78% of total imports in 2022. Printed picture, design and photograph n.e.s. (179K tons) ranks second in terms of the total imports with a 12% share, followed by calendars and calendar blocks (6.8%). Transfers (decalcomanias) (35K tons) took a relatively small share of total imports.

Imports of trade advertising materials and commercial catalogues decreased at an average annual rate of -4.7% from 2012 to 2022. At the same time, printed picture, design and photograph n.e.s. (+1.4%) displayed positive paces of growth. Moreover, printed picture, design and photograph n.e.s. emerged as the fastest-growing type imported in the world, with a CAGR of +1.4% from 2012-2022. By contrast, calendars and calendar blocks (-1.7%) and transfers (decalcomanias) (-3.3%) illustrated a downward trend over the same period. Printed picture, design and photograph n.e.s. (+5.2 p.p.) significantly strengthened its position in terms of the global imports, while trade advertising materials and commercial catalogues saw its share reduced by -6.7% from 2012 to 2022, respectively. The shares of the other products remained relatively stable throughout the analyzed period.

In value terms, the largest types of imported calendars and trade advertising material were trade advertising materials and commercial catalogues ($3.4B), printed picture, design and photograph n.e.s. ($1.9B) and transfers (decalcomanias) ($1.1B), with a combined 93% share of global imports.

In terms of the main imported products, printed picture, design and photograph n.e.s. , with a CAGR of +2.2%, recorded the highest growth rate of the value of imports, over the period under review, while purchases for the other products experienced a decline in the imports figures.

Import Prices By Type

In 2022, the average import price for calendars and trade advertising material amounted to $4,842 per ton, rising by 8% against the previous year. Over the last decade, it increased at an average annual rate of +2.0%. The pace of growth was the most pronounced in 2020 an increase of 8.1%. Over the period under review, average import prices attained the peak figure in 2022 and is likely to continue growth in the immediate term.

Prices varied noticeably by the product type; the product with the highest price was transfers (decalcomanias) ($32,141 per ton), while the price for trade advertising materials and commercial catalogues ($3,030 per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by transfers (decalcomanias) (+2.7%), while the other products experienced more modest paces of growth.

Import Prices By Country

The average import price for calendars and trade advertising material stood at $4,842 per ton in 2022, growing by 8% against the previous year. Over the period from 2012 to 2022, it increased at an average annual rate of +2.0%. The most prominent rate of growth was recorded in 2020 an increase of 8.1% against the previous year. Global import price peaked in 2022 and is likely to see gradual growth in the immediate term.

Prices varied noticeably by country of destination: amid the top importers, the country with the highest price was Canada ($8,796 per ton), while the Czech Republic ($1,781 per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by the Netherlands (+8.6%), while the other global leaders experienced more modest paces of growth.

Exports

World Exports of Calendars And Trade Advertising Material

Global calendars and trade advertising material exports shrank to 1.7M tons in 2022, which is down by -11.4% against 2021 figures. In general, exports recorded a perceptible contraction. The most prominent rate of growth was recorded in 2021 when exports increased by 4.7% against the previous year. The global exports peaked at 2.7M tons in 2014; however, from 2015 to 2022, the exports failed to regain momentum.

In value terms, calendars and trade advertising material exports totaled $7.9B in 2022. Overall, exports saw a mild curtailment. The most prominent rate of growth was recorded in 2021 with an increase of 16% against the previous year. The global exports peaked at $9.3B in 2013; however, from 2014 to 2022, the exports stood at a somewhat lower figure.

Exports By Country

In 2022, Germany (397K tons), distantly followed by Poland (249K tons), China (228K tons) and the Czech Republic (152K tons) were the major exporters of calendars and trade advertising material, together committing 61% of total exports. Spain (73K tons), the Netherlands (63K tons), Italy (60K tons), Belgium (50K tons), the United States (39K tons), France (38K tons), Slovenia (34K tons), Hungary (34K tons) and Denmark (32K tons) took a little share of total exports.

From 2012 to 2022, the biggest increases were recorded for Poland (with a CAGR of +8.4%), while shipments for the other global leaders experienced more modest paces of growth.

In value terms, China ($1.3B), Germany ($1.3B) and the United States ($711M) were the countries with the highest levels of exports in 2022, together accounting for 41% of global exports. Poland, Italy, the Netherlands, the Czech Republic, France, Belgium, Spain, Denmark, Hungary and Slovenia lagged somewhat behind, together accounting for a further 28%.

Poland, with a CAGR of +7.6%, saw the highest rates of growth with regard to the value of exports, in terms of the main exporting countries over the period under review, while shipments for the other global leaders experienced more modest paces of growth.

Exports By Type

Trade advertising materials and commercial catalogues dominates exports structure, recording 1.4M tons, which was near 83% of total exports in 2022. It was distantly followed by printed picture, design and photograph n.e.s. (139K tons) and calendars and calendar blocks (90K tons), together constituting a 14% share of total exports. Transfers (decalcomanias) (53K tons) took a relatively small share of total exports.

From 2012 to 2022, average annual rates of growth with regard to trade advertising materials and commercial catalogues exports of stood at -5.0%. At the same time, printed picture, design and photograph n.e.s. (+3.8%) and transfers (decalcomanias) (+1.8%) displayed positive paces of growth. Moreover, printed picture, design and photograph n.e.s. emerged as the fastest-growing type exported in the world, with a CAGR of +3.8% from 2012-2022. By contrast, calendars and calendar blocks (-2.2%) illustrated a downward trend over the same period. While the share of printed picture, design and photograph n.e.s. (+4.6 p.p.) increased significantly in terms of the global exports from 2012-2022, the share of trade advertising materials and commercial catalogues (-7.1 p.p.) displayed negative dynamics. The shares of the other products remained relatively stable throughout the analyzed period.

In value terms, trade advertising materials and commercial catalogues ($4.1B) remains the largest type of calendars and trade advertising material supplied worldwide, comprising 52% of global exports. The second position in the ranking was held by printed picture, design and photograph n.e.s. ($2B), with a 25% share of global exports. It was followed by transfers (decalcomanias), with a 16% share.

From 2012 to 2022, the average annual rate of growth in terms of the value of trade advertising materials and commercial catalogues exports amounted to -3.5%. With regard to the other exported products, the following average annual rates of growth were recorded: printed picture, design and photograph n.e.s. (+4.7% per year) and transfers (decalcomanias) (+0.7% per year).

Export Prices By Type

The average export price for calendars and trade advertising material stood at $4,682 per ton in 2022, picking up by 14% against the previous year. Over the last decade, it increased at an average annual rate of +3.2%. As a result, the export price attained the peak level and is likely to continue growth in the immediate term.

Prices varied noticeably by the product type; the product with the highest price was transfers (decalcomanias) ($24,044 per ton), while the average price for exports of trade advertising materials and commercial catalogues ($2,947 per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by calendar and calendar block (+2.1%), while the other products experienced more modest paces of growth.

Export Prices By Country

The average export price for calendars and trade advertising material stood at $4,682 per ton in 2022, picking up by 14% against the previous year. Over the last decade, it increased at an average annual rate of +3.2%. As a result, the export price attained the peak level and is likely to continue growth in the immediate term.

Prices varied noticeably by country of origin: amid the top suppliers, the country with the highest price was the United States ($18,311 per ton), while Poland ($1,929 per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by the Netherlands (+8.8%), while the other global leaders experienced more modest paces of growth.

Source: IndexBox Market Intelligence Platform