Global Toy Market 2024

Toy Market Size

The global toy market reached $X in 2022, surging by X% against the previous year. The market value increased at an average annual rate of X% from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. Global consumption peaked in 2022 and is likely to continue growth in the immediate term.

Toy Production

In value terms, toy production amounted to $X in 2022 estimated in export price. Overall, the total production indicated tangible growth from 2012 to 2022: its value increased at an average annual rate of X% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, production decreased by X% against 2020 indices. The pace of growth appeared the most rapid in 2019 when the production volume increased by X%. Over the period under review, global production attained the peak level at $X in 2020; however, from 2021 to 2022, production remained at a lower figure.

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Toy Exports

Exports

In 2022, approx. X tons of dolls and toys were exported worldwide; which is down by X% on the previous year. Overall, total exports indicated a moderate increase from 2012 to 2022: its volume increased at an average annual rate of X% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, exports increased by X% against 2020 indices. The pace of growth appeared the most rapid in 2016 with an increase of X%. The global exports peaked at X tons in 2021, and then fell in the following year.

In value terms, toy exports totaled $X in 2022. In general, exports, however, continue to indicate prominent growth. The pace of growth was the most pronounced in 2021 with an increase of X% against the previous year. The global exports peaked in 2022 and are expected to retain growth in the immediate term.

Exports by Country

China prevails in exports structure, finishing at X tons, which was approx. X% of total exports in 2022. The following exporters - the Netherlands (X tons), the Czech Republic (X tons), Germany (X tons), Vietnam (X tons), Poland (X tons) and Belgium (X tons) - together made up X% of total exports.

From 2012 to 2022, average annual rates of growth with regard to toy exports from China stood at X%. At the same time, Vietnam (X%), Poland (X%), the Netherlands (X%), the Czech Republic (X%), Belgium (X%) and Germany (X%) displayed positive paces of growth. Moreover, Vietnam emerged as the fastest-growing exporter exported in the world, with a CAGR of X% from 2012-2022. While the share of China (X p.p.) and the Netherlands (X p.p.) increased significantly, the shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, China ($X) remains the largest toy supplier worldwide, comprising X% of global exports. The second position in the ranking was held by the Czech Republic ($X), with a X% share of global exports. It was followed by Germany, with a X% share.

From 2012 to 2022, the average annual rate of growth in terms of value in China totaled X%. In the other countries, the average annual rates were as follows: the Czech Republic (X% per year) and Germany (X% per year).

Export Prices by Country

The average toy export price stood at $X per ton in 2022, surging by X% against the previous year. Overall, export price indicated buoyant growth from 2012 to 2022: its price increased at an average annual rate of X% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, toy export price increased by X% against 2016 indices. The most prominent rate of growth was recorded in 2020 an increase of X% against the previous year. The global export price peaked in 2022 and is likely to see gradual growth in the near future.

There were significant differences in the average prices amongst the major exporting countries. In 2022, amid the top suppliers, the country with the highest price was the Czech Republic ($X per ton), while the Netherlands ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by China (X%), while the other global leaders experienced more modest paces of growth.

Toy Imports

Imports

In 2022, purchases abroad of dolls and toys decreased by X% to X tons for the first time since 2018, thus ending a three-year rising trend. The total import volume increased at an average annual rate of X% from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2021 when imports increased by X%. As a result, imports reached the peak of X tons, and then fell slightly in the following year.

In value terms, toy imports reached $X in 2022. The total import value increased at an average annual rate of X% over the period from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The growth pace was the most rapid in 2021 when imports increased by X% against the previous year. Over the period under review, global imports reached the maximum in 2022 and are likely to see steady growth in the near future.

Imports by Country

The United States was the key importing country with an import of around X tons, which recorded X% of total imports. It was distantly followed by the UK (X tons), constituting a X% share of total imports. Germany (X tons), France (X tons), the Netherlands (X tons), Russia (X tons), Japan (X tons), the Czech Republic (X tons), Canada (X tons), Poland (X tons), Spain (X tons), Belgium (X tons) and Australia (X tons) held a little share of total imports.

Imports into the United States increased at an average annual rate of X% from 2012 to 2022. At the same time, Poland (X%), the Netherlands (X%), Russia (X%), the Czech Republic (X%), Spain (X%), Germany (X%), Belgium (X%), Japan (X%), France (X%) and Canada (X%) displayed positive paces of growth. Moreover, Poland emerged as the fastest-growing importer imported in the world, with a CAGR of X% from 2012-2022. The UK experienced a relatively flat trend pattern. By contrast, Australia (X%) illustrated a downward trend over the same period. The United States (X p.p.) significantly strengthened its position in terms of the global imports, while the UK saw its share reduced by X% from 2012 to 2022, respectively. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, the United States ($X) constitutes the largest market for imported dolls and toys worldwide, comprising X% of global imports. The second position in the ranking was held by Germany ($X), with a X% share of global imports. It was followed by the UK, with a X% share.

In the United States, toy imports expanded at an average annual rate of X% over the period from 2012-2022. In the other countries, the average annual rates were as follows: Germany (X% per year) and the UK (X% per year).

Import Prices by Country

The average toy import price stood at $X per ton in 2022, increasing by X% against the previous year. In general, the import price saw a relatively flat trend pattern. Global import price peaked at $X per ton in 2018; however, from 2019 to 2022, import prices failed to regain momentum.

There were significant differences in the average prices amongst the major importing countries. In 2022, amid the top importers, the country with the highest price was Japan ($X per ton), while Russia ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Australia (X%), while the other global leaders experienced more modest paces of growth.

Source: IndexBox Platform

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