Global Manuka Market 2023

Manuka Market Size

The global manuka market amounted to $X in 2022, flattening at the previous year. The market value increased at an average annual rate of +1.3% over the period from 2012 to 2022; the trend pattern remained relatively stable, with somewhat noticeable fluctuations being observed throughout the analyzed period. Global consumption peaked at $X in 2016; however, from 2017 to 2022, consumption failed to regain momentum.

Manuka Production

In value terms, manuka production dropped modestly to $X in 2022 estimated in export price. In general, production showed a relatively flat trend pattern. The pace of growth appeared the most rapid in 2016 with an increase of 11%. As a result, production attained the peak level of $X. From 2017 to 2022, global production growth remained at a lower figure.

Manuka Exports

Exports

In 2022, global manuka exports amounted to X tons, standing approx. at 2021 figures. The total export volume increased at an average annual rate of +4.2% over the period from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The pace of growth appeared the most rapid in 2020 with an increase of 18%. Over the period under review, the global exports hit record highs in 2022 and are expected to retain growth in years to come.

In value terms, manuka exports amounted to $X in 2022. The total export value increased at an average annual rate of +5.0% over the period from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The pace of growth appeared the most rapid in 2017 when exports increased by 18%. The global exports peaked in 2022 and are expected to retain growth in years to come.

Exports by Country

In 2022, China (X tons), distantly followed by India (X tons), Argentina (X tons), Vietnam (X tons), Ukraine (X tons) and Brazil (X tons) were the largest exporters of manuka, together constituting 57% of total exports. Germany (X tons), Spain (X tons), Mexico (X tons), Turkey (X tons), Hungary (X tons), New Zealand (X tons) and Poland (X tons) followed a long way behind the leaders.

From 2012 to 2022, the most notable rate of growth in terms of shipments, amongst the leading exporting countries, was attained by Turkey (with a CAGR of +29.8%), while the other global leaders experienced more modest paces of growth.

In value terms, the largest manuka supplying countries worldwide were New Zealand ($X), China ($X) and Argentina ($X), with a combined 31% share of global exports. India, Germany, Ukraine, Brazil, Spain, Mexico, Vietnam, Hungary, Poland and Turkey lagged somewhat behind, together accounting for a further 40%.

In terms of the main exporting countries, Turkey, with a CAGR of +22.7%, recorded the highest rates of growth with regard to the value of exports, over the period under review, while shipments for the other global leaders experienced more modest paces of growth.

Export Prices by Country

In 2022, the average manuka export price amounted to $X per ton, growing by 2.6% against the previous year. Over the period under review, the export price continues to indicate a relatively flat trend pattern. The most prominent rate of growth was recorded in 2021 when the average export price increased by 13%. The global export price peaked at $X per ton in 2014; however, from 2015 to 2022, the export prices stood at a somewhat lower figure.

There were significant differences in the average prices amongst the major exporting countries. In 2022, amid the top suppliers, the country with the highest price was New Zealand ($X per ton), while Vietnam ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by New Zealand (+7.5%), while the other global leaders experienced more modest paces of growth.

Manuka Imports

Imports

In 2022, supplies from abroad of manuka increased by 0.1% to X tons, rising for the third year in a row after two years of decline. The total import volume increased at an average annual rate of +3.7% from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The pace of growth was the most pronounced in 2020 with an increase of 13% against the previous year. Over the period under review, global imports reached the maximum in 2022 and are likely to see gradual growth in the immediate term.

In value terms, manuka imports reached $X in 2022. The total import value increased at an average annual rate of +4.6% from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The most prominent rate of growth was recorded in 2021 when imports increased by 17% against the previous year. Over the period under review, global imports attained the maximum in 2022 and are expected to retain growth in years to come.

Imports by Country

The United States represented the major importing country with an import of about X tons, which resulted at 27% of total imports. It was distantly followed by Germany (X tons), the UK (X tons), Japan (X tons) and France (X tons), together comprising a 28% share of total imports. The following importers - Spain (X tons), Poland (X tons), Italy (X tons), Saudi Arabia (X tons), Belgium (X tons), the Netherlands (X tons) and Portugal (X tons) - together made up 21% of total imports.

Imports into the United States increased at an average annual rate of +3.8% from 2012 to 2022. At the same time, Portugal (+23.6%), Poland (+8.3%), Italy (+5.7%), Spain (+4.7%), the UK (+4.5%), France (+3.3%), Saudi Arabia (+3.2%), the Netherlands (+3.1%) and Japan (+2.5%) displayed positive paces of growth. Moreover, Portugal emerged as the fastest-growing importer imported in the world, with a CAGR of +23.6% from 2012-2022. Germany experienced a relatively flat trend pattern. By contrast, Belgium (-1.6%) illustrated a downward trend over the same period. Belgium (-1.6 p.p.) and Germany (-5.9 p.p.) significantly weakened its position in terms of the global imports, while the shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, the United States ($X) constitutes the largest market for imported manuka worldwide, comprising 27% of global imports. The second position in the ranking was held by Germany ($X), with an 11% share of global imports. It was followed by Japan, with a 6.1% share.

From 2012 to 2022, the average annual rate of growth in terms of value in the United States amounted to +5.5%. The remaining importing countries recorded the following average annual rates of imports growth: Germany (+0.8% per year) and Japan (+4.8% per year).

Import Prices by Country

The average manuka import price stood at $X per ton in 2022, rising by 2.9% against the previous year. In general, the import price continues to indicate a relatively flat trend pattern. The pace of growth appeared the most rapid in 2021 when the average import price increased by 15%. Global import price peaked at $X per ton in 2014; however, from 2015 to 2022, import prices remained at a lower figure.

Prices varied noticeably by country of destination: amid the top importers, the country with the highest price was Saudi Arabia ($X per ton), while Portugal ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Japan (+2.2%), while the other global leaders experienced more modest paces of growth.

Source: IndexBox Platform

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