Global Manuka Market Overview 2020

Manuka Market Size

For the third year in a row, the global manuka market recorded growth in sales value, which increased by X% to $X in 2019. The market value increased at an average annual rate of +X% over the period from 2007 to 2019; the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2008 with an increase of X% y-o-y. Over the period under review, the global market hit record highs in 2019 and is expected to retain growth in the immediate term.

Manuka Production

In value terms, manuka production stood at $X in 2019 estimated in export prices. The total output value increased at an average annual rate of +X% from 2007 to 2019; the trend pattern indicated some noticeable fluctuations being recorded in certain years. The most prominent rate of growth was recorded in 2008 with an increase of X% year-to-year. Over the period under review, global production attained the peak level at $X in 2017; afterwards, it flattened through to 2019.

Production By Country

China (X tonnes) constituted the country with the largest volume of manuka production, comprising approx. X% of total volume. Moreover, manuka production in China exceeded the figures recorded by the second-largest producer, Turkey (X tonnes), fourfold. Iran (X tonnes) ranked third in terms of total production with a X% share.

In China, manuka production increased at an average annual rate of +X% over the period from 2007-2019. In the other countries, the average annual rates were as follows: Turkey (+X% per year) and Iran (+X% per year).

Manuka Exports

Exports

In 2019, the amount of manuka exported worldwide fell modestly to X tonnes, standing approx. at 2018 figures. Over the period under review, total exports indicated a tangible increase from 2007 to 2019: its volume increased at an average annual rate of +X% over the last twelve years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2019 figures, exports decreased by -X% against 2017 indices. The pace of growth appeared the most rapid in 2008 with an increase of X% against the previous year. Global exports peaked at X tonnes in 2017; however, from 2018 to 2019, exports remained at a lower figure.

In value terms, manuka exports fell to $X in 2019. In general, exports, however, saw a buoyant increase. The pace of growth appeared the most rapid in 2008 with an increase of X% year-to-year. Over the period under review, global exports attained the peak figure at $X in 2017; however, from 2018 to 2019, exports failed to regain the momentum.

Exports by Country

In 2019, China (X tonnes), distantly followed by India (X tonnes), Argentina (X tonnes), Ukraine (X tonnes) and Viet Nam (X tonnes) were the key exporters of manuka, together achieving X% of total exports. Brazil (X tonnes), New Zealand (X tonnes), Germany (X tonnes), Spain (X tonnes), Mexico (X tonnes), Hungary (X tonnes) and Belgium (X tonnes) occupied a minor share of total exports.

From 2007 to 2019, average annual rates of growth with regard to manuka exports from China stood at +X%. At the same time, Ukraine (+X%), India (+X%), New Zealand (+X%), Belgium (+X%), Viet Nam (+X%), Brazil (+X%) and Spain (+X%) displayed positive paces of growth. Moreover, Ukraine emerged as the fastest-growing exporter exported in the world, with a CAGR of +X% from 2007-2019. Germany and Hungary experienced a relatively flat trend pattern. By contrast, Argentina (-X%) and Mexico (-X%) illustrated a downward trend over the same period. From 2007 to 2019, the share of China, India, Ukraine, Viet Nam, New Zealand, Brazil and Belgium increased by +X%, +X%, +X%, +X%, +X%, +X% and +X% percentage points, while Argentina (-X p.p.) saw their share reduced. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, the largest manuka supplying countries worldwide were China ($X), New Zealand ($X) and Argentina ($X), with a combined X% share of global exports. These countries were followed by Germany, Ukraine, India, Spain, Hungary, Viet Nam, Brazil, Belgium and Mexico, which together accounted for a further X saw the highest growth rate of the value of exports, in terms of the main exporting countries over the period under review, while shipments for the other global leaders experienced more modest paces of growth.

Export Prices by Country

The average manuka export price stood at $X per tonne in 2019, which is down by -X% against the previous year. Over the last twelve years, it increased at an average annual rate of +X%. The growth pace was the most rapid in 2008 when the average export price increased by X% y-o-y. Global export price peaked at $X per tonne in 2014; however, from 2015 to 2019, export prices stood at a somewhat lower figure.

There were significant differences in the average prices amongst the major exporting countries. In 2019, the country with the highest price was New Zealand ($X per tonne), while India ($X per tonne) was amongst the lowest.

From 2007 to 2019, the most notable rate of growth in terms of prices was attained by Germany, while the other global leaders experienced more modest paces of growth.

Manuka Imports

Imports

In 2019, after two years of growth, there was decline in supplies from abroad of manuka, when their volume decreased by -X% to X tonnes. Overall, total imports indicated a noticeable expansion from 2007 to 2019: its volume increased at an average annual rate of +X% over the last twelve years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2019 figures, imports increased by +X% against 2016 indices. The most prominent rate of growth was recorded in 2010 when imports increased by X% year-to-year. Global imports peaked at X tonnes in 2018, and then reduced slightly in the following year.

In value terms, manuka imports fell to $X in 2019. In general, total imports indicated a resilient increase from 2007 to 2019: its value increased at an average annual rate of +X% over the last twelve years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2019 figures, imports decreased by -X% against 2016 indices. The growth pace was the most rapid in 2008 when imports increased by X% year-to-year. Over the period under review, global imports hit record highs at $X in 2014; however, from 2015 to 2019, imports stood at a somewhat lower figure.

Imports by Country

The U.S. was the key importer of manuka in the world, with the volume of imports reaching X tonnes, which was near X% of total imports in 2019. Germany (X tonnes) ranks second in terms of the total imports with a X% share, followed by the UK (X%), Japan (X%) and France (X%). Poland (X tonnes), Spain (X tonnes), Belgium (X tonnes), Italy (X tonnes), Saudi Arabia (X tonnes), the Netherlands (X tonnes) and Australia (X tonnes) held a relatively small share of total imports.

Imports into the U.S. increased at an average annual rate of +X% from 2007 to 2019. At the same time, Poland (+X%), Australia (+X%), Belgium (+X%), Spain (+X%), Italy (+X%), Saudi Arabia (+X%), the Netherlands (+X%), France (+X%), the UK (+X%) and Japan (+X%) displayed positive paces of growth. Moreover, Poland emerged as the fastest-growing importer imported in the world, with a CAGR of +X% from 2007-2019. By contrast, Germany (-X%) illustrated a downward trend over the same period. While the share of the U.S. (+X p.p.), Poland (+X p.p.), the UK (+X p.p.), Belgium (+X p.p.), France (+X p.p.), Spain (+X p.p.), Italy (+X p.p.) and Australia (+X p.p.) increased significantly in terms of the global imports from 2007-2019, the share of Germany (-X p.p.) displayed negative dynamics. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, the largest manuka importing markets worldwide were the U.S. ($X), Germany ($X) and Japan ($X), together comprising X% of global imports. These countries were followed by France, the UK, Saudi Arabia, Italy, the Netherlands, Belgium, Australia, Poland and Spain, which together accounted for a further X terms of the main importing countries, Poland saw the highest growth rate of the value of imports, over the period under review, while purchases for the other global leaders experienced more modest paces of growth.

Import Prices by Country

In 2019, the average manuka import price amounted to $X per tonne, declining by -X% against the previous year. Over the period from 2007 to 2019, it increased at an average annual rate of +X%. The most prominent rate of growth was recorded in 2008 an increase of X% y-o-y. Global import price peaked at $X per tonne in 2014; however, from 2015 to 2019, import prices remained at a lower figure.

Prices varied noticeably by the country of destination; the country with the highest price was Saudi Arabia ($X per tonne), while Poland ($X per tonne) was amongst the lowest.

From 2007 to 2019, the most notable rate of growth in terms of prices was attained by Japan, while the other global leaders experienced more modest paces of growth.

Source: IndexBox AI Platform

Frequently Asked Questions (FAQ) :

What are the largest markets for manuka in the world?

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The countries with the highest volumes of manuka consumption in 2019 were China (330K tonnes), the U.S. (251K tonnes) and Turkey (113K tonnes), together comprising 36% of global consumption. Iran, Germany, Russia, France, Ethiopia, Japan, the UK, Mexico and Spain lagged somewhat behind, together accounting for a further 26%.

What are the largest producers of manuka in the world?

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The country with the largest volume of manuka production was China (456K tonnes), comprising approx. 24% of total volume. Moreover, manuka production in China exceeded the figures recorded by the second-largest producer, Turkey (119K tonnes), fourfold. The third position in this ranking was occupied by Iran (81K tonnes), with a 4.2% share.

What are the leading exporters of manuka in the world?

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In value terms, China ($272M), New Zealand ($230M) and Argentina ($142M) constituted the countries with the highest levels of exports in 2019, together accounting for 31% of global exports. These countries were followed by Germany, Ukraine, India, Spain, Hungary, Viet Nam, Brazil, Belgium and Mexico, which together accounted for a further 38%.

What are the leading importers of manuka in the world?

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In value terms, the largest manuka importing markets worldwide were the U.S. ($430M), Germany ($228M) and Japan ($145M), together comprising 38% of global imports. These countries were followed by France, the UK, Saudi Arabia, Italy, the Netherlands, Belgium, Australia, Poland and Spain, which together accounted for a further 35%.

What is the average export price for manuka in the world?

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The average manuka export price stood at $2,959 per tonne in 2019, with a decrease of -7.1% against the previous year.

What is the average import price for manuka in the world?

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In 2019, the average manuka import price amounted to $3,041 per tonne, dropping by -5.2% against the previous year.