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Vietnam - Dolls And Toys - Market Analysis, Forecast, Size, Trends and Insights
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Vietnam: Toy Market Overview 2021

Toy Market Size in Vietnam

In 2020, after two years of decline, there was significant growth in the Vietnamese toy market, when its value increased by X% to $X. Overall, consumption showed a strong expansion. As a result, consumption attained the peak level and is likely to continue growth in the immediate term.

Toy Production in Vietnam

In value terms, toy production stood at $X in 2020 estimated in export prices. In general, production continues to indicate a prominent increase. The growth pace was the most rapid in 2013 with an increase of X% year-to-year. Toy production peaked in 2020 and is likely to see steady growth in years to come.

Toy Exports

Exports from Vietnam

After two years of growth, overseas shipments of dolls and toys decreased by -X% to X tonnes in 2020. Over the period under review, exports, however, recorded a resilient increase. The growth pace was the most rapid in 2016 with an increase of X% against the previous year. Exports peaked at X tonnes in 2019, and then fell dramatically in the following year.

In value terms, toy exports declined significantly to $X in 2020. Overall, exports, however, posted a remarkable increase. The pace of growth appeared the most rapid in 2016 with an increase of X% against the previous year. Exports peaked at $X in 2019, and then shrank sharply in the following year.

Exports by Country

The U.S. (X tonnes) was the main destination for toy exports from Viet Nam, accounting for a X% share of total exports. Moreover, toy exports to the U.S. exceeded the volume sent to the second major destination, Japan (X tonnes), threefold. The UK (X tonnes) ranked third in terms of total exports with a X% share.

From 2007 to 2020, the average annual growth rate of volume to the U.S. amounted to +X%. Exports to the other major destinations recorded the following average annual rates of exports growth: Japan (+X% per year) and the UK (+X% per year).

In value terms, the U.S. ($X) remains the key foreign market for toy exports from Viet Nam, comprising X% of total exports. The second position in the ranking was occupied by Japan ($X), with a X% share of total exports. It was followed by the UK, with a X% share.

From 2007 to 2020, the average annual rate of growth in terms of value to the U.S. stood at +X%. Exports to the other major destinations recorded the following average annual rates of exports growth: Japan (+X% per year) and the UK (+X% per year).

Export Prices by Country

The average toy export price stood at $X per tonne in 2020, increasing by X% against the previous year. In general, the export price saw a strong expansion. The most prominent rate of growth was recorded in 2013 an increase of X% year-to-year. The export price peaked in 2020 and is likely to see gradual growth in years to come.

Average prices varied noticeably for the major external markets. In 2020, the countries with the highest prices were Australia ($X per tonne) and the U.S. ($X per tonne), while the average price for exports to South Korea ($X per tonne) and China ($X per tonne) were amongst the lowest.

From 2007 to 2020, the most notable rate of growth in terms of prices was recorded for supplies to Australia, while the prices for the other major destinations experienced more modest paces of growth.

Toy Imports

Imports into Vietnam

In 2020, overseas purchases of dolls and toys decreased by -X% to X tonnes, falling for the fourth year in a row after four years of growth. Overall, imports, however, enjoyed a resilient increase. The most prominent rate of growth was recorded in 2015 with an increase of X% year-to-year. Imports peaked at X tonnes in 2016; however, from 2017 to 2020, imports stood at a somewhat lower figure.

In value terms, toy imports soared to $X in 2020. In general, imports, however, showed significant growth. The growth pace was the most rapid in 2008 with an increase of X% year-to-year. Over the period under review, imports attained the peak figure in 2020 and are expected to retain growth in the immediate term.

Imports by Country

In 2020, China (X tonnes) constituted the largest supplier of toy to Viet Nam, accounting for a X% share of total imports. It was followed by Austria (X tonnes), with a X% share of total imports.

From 2007 to 2020, the average annual rate of growth in terms of volume from China stood at +X%. The remaining supplying countries recorded the following average annual rates of imports growth: Austria (+X% per year) and Thailand (+X% per year).

In value terms, China ($X) constituted the largest supplier of toy to Viet Nam, comprising X% of total imports. The second position in the ranking was occupied by Austria ($X), with a X% share of total imports.

From 2007 to 2020, the average annual growth rate of value from China totaled +X%. The remaining supplying countries recorded the following average annual rates of imports growth: Austria (+X% per year) and Thailand (+X% per year).

Import Prices by Country

In 2020, the average toy import price amounted to $X per tonne, growing by X% against the previous year. Overall, the import price continues to indicate a strong expansion. The most prominent rate of growth was recorded in 2012 when the average import price increased by X% against the previous year. The import price peaked in 2020 and is expected to retain growth in years to come.

Average prices varied noticeably amongst the major supplying countries. In 2020, the country with the highest price was Austria ($X per tonne), while the price for China ($X per tonne) was amongst the lowest.

From 2007 to 2020, the most notable rate of growth in terms of prices was attained by Austria, while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

Frequently Asked Questions (FAQ) :

What are the largest markets for dolls and toys in the world?
+
The countries with the highest volumes of toy consumption in 2020 were the U.S. (1.2M tonnes), China (1.1M tonnes) and India (722K tonnes), together comprising 31% of global consumption. These countries were followed by Brazil, Pakistan, Indonesia, Bangladesh, Japan, the UK, Russia, Nigeria, Viet Nam and Germany, which together accounted for a further 24%.
What are the largest producers of dolls and toys in the world?
+
China (5.2M tonnes) remains the largest toy producing country worldwide, accounting for 48% of total volume. Moreover, toy production in China exceeded the figures recorded by the second-largest producer, India (708K tonnes), sevenfold. The third position in this ranking was occupied by Indonesia (285K tonnes), with a 2.6% share.
What are the leading suppliers of dolls and toys to Vietnam?
+
In value terms, China ($85M) constituted the largest supplier of toy to Viet Nam, comprising 87% of total imports. The second position in the ranking was occupied by Austria ($2.5M), with a 2.6% share of total imports.
What are the leading importers of dolls and toys from Vietnam?
+
In value terms, the U.S. ($477M) remains the key foreign market for toy exports from Viet Nam, comprising 45% of total exports. The second position in the ranking was occupied by Japan ($162M), with a 15% share of total exports. It was followed by the UK, with a 5.5% share.
What is the average export price for dolls and toys in Vietnam?
+
In 2020, the average toy export price amounted to $18,853 per tonne, picking up by 28% against the previous year.
What is the average import price for dolls and toys in Vietnam?
+
The average toy import price stood at $14,174 per tonne in 2020, growing by 20% against the previous year.

Product coverage:
• Prodcom 32401100 - Dolls representing only human beings
• Prodcom 32401200 - Toys representing animals or non-human creatures
• Prodcom 32401300 - Parts and accessories for dolls representing only human beings
• Prodcom 32402000 - Toy trains and their accessories, other reduced-size models or construction sets and constructional toys
• Prodcom 32403200 - Puzzles
• Prodcom 32403920 - Toy musical instruments and apparatus, toys put up in sets or outfits (excluding electric trains, scale model assembly kits, c onstruction sets and constructional toys, and puzzles), toys and models incorporating a motor, toy weapons
• Prodcom 32403940 - Other toys of plastics
• Prodcom 32403960 - Toy die-cast miniature models of metal
• Prodcom 32403990 - Other toys n.e.c.

This report provides an in-depth analysis of the toy market in Vietnam. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2025.


Country coverage:
• Viet Nam

Data coverage:
• Market volume and value
• Per Capita consumption
• Forecast of the market dynamics in the medium term
• Trade (exports and imports) in Vietnam
• Export and import prices
• Market trends, drivers and restraints
• Key market players and their profiles

Reasons to buy this report:
• Take advantage of the latest data
• Find deeper insights into current market developments
• Discover vital success factors affecting the market
This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:
1. How to diversify your business and benefit from new market opportunities
2. How to load your idle production capacity
3. How to boost your sales on overseas markets
4. How to increase your profit margins
5. How to make your supply chain more sustainable
6. How to reduce your production and supply chain costs
7. How to outsource production to other countries
8. How to prepare your business for global expansion
While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.
1. INTRODUCTION

Making Data-Driven Decisions to Grow Your Business

1.1
REPORT DESCRIPTION
1.2
RESEARCH METHODOLOGY AND AI PLATFORM
1.3
DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
1.4
GLOSSARY AND SPECIFIC TERMS
2. EXECUTIVE SUMMARY

A Quick Overview of Market Performance

2.1
KEY FINDINGS
2.2
MARKET TRENDS
3. MARKET OVERVIEW

Understanding the Current State of The Market and Its Prospects

3.1
MARKET SIZE
3.2
MARKET STRUCTURE
3.3
TRADE BALANCE
3.4
PER CAPITA CONSUMPTION
3.5
MARKET FORECAST TO 2030
4. MOST PROMISING PRODUCTS

Finding New Products to Diversify Your Business

4.1
TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
4.2
BEST-SELLING PRODUCTS
4.3
MOST CONSUMED PRODUCT
4.4
MOST TRADED PRODUCT
4.5
MOST PROFITABLE PRODUCT FOR EXPORT
5. MOST PROMISING SUPPLYING COUNTRIES

Choosing the Best Countries to Establish Your Sustainable Supply Chain

5.1
TOP COUNTRIES TO SOURCE YOUR PRODUCT
5.2
TOP PRODUCING COUNTRIES
5.3
TOP EXPORTING COUNTRIES
5.4
LOW-COST EXPORTING COUNTRIES
6. MOST PROMISING OVERSEAS MARKETS

Choosing the Best Countries to Boost Your Exports

6.1
TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
6.2
TOP CONSUMING MARKETS
6.3
UNSATURATED MARKETS
6.4
TOP IMPORTING MARKETS
6.5
MOST PROFITABLE MARKETS
7. PRODUCTION

The Latest Trends and Insights into The Industry

7.1
PRODUCTION VOLUME AND VALUE
8. IMPORTS

The Largest Import Supplying Countries

8.1
IMPORTS FROM 2007–2020
8.2
IMPORTS BY COUNTRY
8.3
IMPORT PRICES BY COUNTRY
9. EXPORTS

The Largest Destinations for Exports

9.1
EXPORTS FROM 2007–2020
9.2
EXPORTS BY COUNTRY
9.3
EXPORT PRICES BY COUNTRY
10. PROFILES OF MAJOR PRODUCERS

The Largest Producers on The Market and Their Profiles

LIST OF TABLES
Table 1:
Key Findings In 2020
Table 2:
Market Volume, In Physical Terms, 2007–2020
Table 3:
Market Value, 2007–2020
Table 4:
Per Capita Consumption In 2007–2020
Table 5:
Imports, In Physical Terms, By Country, 2007–2020
Table 6:
Imports, In Value Terms, By Country, 2007–2020
Table 7:
Import Prices, By Country Of Origin, 2007–2020
Table 8:
Exports, In Physical Terms, By Country, 2007–2020
Table 9:
Exports, In Value Terms, By Country, 2007–2020
Table 10:
Export Prices, By Country Of Destination, 2007–2020
LIST OF FIGURES
Figure 1:
Market Volume, In Physical Terms, 2007–2020
Figure 2:
Market Value, 2007–2020
Figure 3:
Market Structure – Domestic Supply vs. Imports, In Physical Terms, 2007–2020
Figure 4:
Market Structure – Domestic Supply vs. Imports, In Value Terms, 2007–2020
Figure 5:
Trade Balance, In Physical Terms, 2007–2020
Figure 6:
Trade Balance, In Value Terms, 2007–2020
Figure 7:
Per Capita Consumption, 2007–2020
Figure 8:
Market Forecast To 2025
Figure 9:
Products: Market Size And Growth, By Type
Figure 10:
Products: Average Per Capita Consumption, By Type
Figure 11:
Products: Exports And Growth, By Type
Figure 12:
Products: Export Prices And Growth, By Type
Figure 13:
Production Volume And Growth
Figure 14:
Exports And Growth
Figure 15:
Export Prices And Growth
Figure 16:
Market Size And Growth
Figure 17:
Per Capita Consumption
Figure 18:
Imports And Growth
Figure 19:
Import Prices
Figure 20:
Production, In Physical Terms, 2007–2020
Figure 21:
Production, In Value Terms, 2007–2020
Figure 22:
Imports, In Physical Terms, 2007–2020
Figure 23:
Imports, In Value Terms, 2007–2020
Figure 24:
Imports, In Physical Terms, By Country, 2020
Figure 25:
Imports, In Physical Terms, By Country, 2007–2020
Figure 26:
Imports, In Value Terms, By Country, 2007–2020
Figure 27:
Import Prices, By Country Of Origin, 2007–2020
Figure 28:
Exports, In Physical Terms, 2007–2020
Figure 29:
Exports, In Value Terms, 2007–2020
Figure 30:
Exports, In Physical Terms, By Country, 2020
Figure 31:
Exports, In Physical Terms, By Country, 2007–2020
Figure 32:
Exports, In Value Terms, By Country, 2007–2020
Figure 33:
Export Prices, By Country Of Destination, 2007–2020

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