Latest Report Update: Jul 4, 2020

U.S. Sign Market. Analysis And Forecast to 2025
Update: COVID-19 Impact

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U.S.: Sign Market Overview 2020

Sign Market Size in the U.S.

For the seventh consecutive year, the U.S. sign market recorded growth in sales value, which increased by X% to $X in 2019. The market value increased at an average annual rate of +X% over the period from 2013 to 2019; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The pace of growth was the most pronounced in 2014 when the market value increased by X% year-to-year. Sign consumption peaked in 2019 and is expected to retain growth in years to come.

Sign Production in the U.S.

In value terms, sign production expanded rapidly to $X in 2019. The total output value increased at an average annual rate of +X% over the period from 2013 to 2019; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2014 when the production volume increased by X% y-o-y. Sign production peaked in 2019 and is expected to retain growth in the near future.

Sign Exports

Exports from the U.S.

Sign exports from the U.S. was estimated at X tonnes in 2019, approximately reflecting 2018 figures. Overall, exports, however, continue to indicate a relatively flat trend pattern. The most prominent rate of growth was recorded in 2018 when exports increased by X% y-o-y. Over the period under review, exports attained the maximum at X tonnes in 2014; however, from 2015 to 2019, exports failed to regain the momentum.

In value terms, sign exports declined to $X in 2019. In general, exports, however, continue to indicate a relatively flat trend pattern. The pace of growth was the most pronounced in 2014 when exports increased by X% against the previous year. As a result, exports attained the peak of $X. From 2015 to 2019, the growth exports remained at a lower figure.

Exports by Country

Mexico (X tonnes), Canada (X tonnes) and the UK (X tonnes) were the main destinations of sign exports from the U.S., with a combined X% share of total exports. France, Australia, Germany, Pakistan, China, Japan and India lagged somewhat behind, together comprising a further X 2013 to 2019, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by Pakistan (+X% per year), while exports for the other leaders experienced more modest paces of growth.

In value terms, Canada ($X), Mexico ($X) and the UK ($X) constituted the largest markets for sign exported from the U.S. worldwide, together accounting for X% of total exports. China, Germany, Australia, Japan, India, France and Pakistan lagged somewhat behind, together comprising a further X (+X% per year) recorded the highest growth rate of the value of exports, among the main countries of destination over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The average sign export price stood at $X per tonne in 2019, flattening at the previous year. Over the period under review, the export price recorded a relatively flat trend pattern. The pace of growth was the most pronounced in 2015 an increase of X% y-o-y. As a result, export price attained the peak level of $X per tonne. From 2016 to 2019, the growth in terms of the average export prices failed to regain the momentum.

There were significant differences in the average prices for the major export markets. In 2019, the country with the highest price was China ($X per tonne), while the average price for exports to France ($X per tonne) was amongst the lowest.

From 2013 to 2019, the most notable rate of growth in terms of prices was recorded for supplies to Germany, while the prices for the other major destinations experienced more modest paces of growth.

Sign Imports

Imports into the U.S.

In 2019, after six years of growth, there was significant decline in overseas purchases of signs, when their volume decreased by -X% to X tonnes. In general, total imports indicated prominent growth from 2013 to 2019: its volume increased at an average annual rate of +X% over the last six-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2019 figures, imports increased by +X% against 2013 indices. The most prominent rate of growth was recorded in 2018 when imports increased by X% y-o-y. As a result, imports reached the peak of X tonnes, and then contracted in the following year.

In value terms, sign imports stood at $X in 2019. The total import value increased at an average annual rate of +X% from 2013 to 2019; however, the trend pattern remained consistent, with only minor fluctuations in certain years. The most prominent rate of growth was recorded in 2018 when imports increased by X% y-o-y. Over the period under review, imports hit record highs in 2019 and are expected to retain growth in the immediate term.

Imports by Country

China (X tonnes), Canada (X tonnes) and Mexico (X tonnes) were the main suppliers of sign imports to the U.S., together comprising X% of total imports. These countries were followed by France, Italy, the UK and Denmark, which together accounted for a further X 2013 to 2019, the biggest increases were in France (+X% per year), while purchases for the other leaders experienced more modest paces of growth.

In value terms, China ($X) constituted the largest supplier of sign to the U.S., comprising X% of total imports. The second position in the ranking was occupied by Canada ($X), with a X% share of total imports. It was followed by Mexico, with a X% share.

From 2013 to 2019, the average annual rate of growth in terms of value from China stood at +X%. The remaining supplying countries recorded the following average annual rates of imports growth: Canada (+X% per year) and Mexico (+X% per year).

Import Prices by Country

The average sign import price stood at $X per tonne in 2019, with an increase of X% against the previous year. Overall, the import price, however, showed a perceptible setback. The import price peaked at $X per tonne in 2013; however, from 2014 to 2019, import prices remained at a lower figure.

Prices varied noticeably by the country of origin; the country with the highest price was Mexico ($X per tonne), while the price for Denmark ($X per tonne) was amongst the lowest.

From 2013 to 2019, the most notable rate of growth in terms of prices was attained by China, while the prices for the other major suppliers experienced mixed trend patterns.

Source: IndexBox AI Platform

Frequently Asked Questions (FAQ) :

What are the leading suppliers of signs to the U.S.?
+
In value terms, China ($146M) constituted the largest supplier of sign to the U.S., comprising 47% of total imports. The second position in the ranking was occupied by Canada ($54M), with a 17% share of total imports. It was followed by Mexico, with a 14% share.
What are the leading importers of signs from the U.S.?
+
In value terms, Canada ($47M), Mexico ($43M) and the UK ($3.8M) were the largest markets for sign exported from the U.S. worldwide, with a combined 68% share of total exports. China, Germany, Australia, Japan, India, France and Pakistan lagged somewhat behind, together comprising a further 9.7%.
What is the average export price for signs in the U.S.?
+
The average sign export price stood at $37,255 per tonne in 2019, flattening at the previous year.
What is the average import price for signs in the U.S.?
+
In 2019, the average sign import price amounted to $10,562 per tonne, surging by 15% against the previous year.

Product coverage:
• NAICS 339950 - Sign manufacturing

This report provides an in-depth analysis of the sign market in the U.S.. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2025.


Companies mentioned:
• Brady Corporation
• Daktronics
• Young Electric Sign Company
• George P Johnson Company
• Gerber Scientific
• Derse
• Everbrite
• Rmg Networks Holding Corporation
• Watchfire Enterprises
• Prime Resources Corp.
• Apco Graphics
• Idl Worldwide
• Icon Identity Solutions
• Persona
• Federal Heath Sign Company
• Blair Companies
• Lanco Corporation
• Architectural Graphics
• Fellers
• Skyline Products
• Philadelphia Sign Co.
• Chandler Signs
• L.P.
• United Wire Craft
• Atlas Sign Industries of Fla.
• DSI Group
• Bullet Line
• Universal Custom Display
• Creative Solutions Group
• Watchfire Technologies Holdings II
• Watchfire Signs
• Amsterdam Printing & Litho
• Watchfire Technologies Holdings I
• Groupm Worldwide
• Yesco

Country coverage:
• USA

Data coverage:
• Market volume and value
• Per Capita consumption
• Forecast of the market dynamics in the medium term
• Trade (exports and imports) in the U.S.
• Export and import prices
• Market trends, drivers and restraints
• Key market players and their profiles

Reasons to buy this report:
• Take advantage of the latest data
• Find deeper insights into current market developments
• Discover vital success factors affecting the market
This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:
1. How to diversify your business and benefit from new market opportunities
2. How to load your idle production capacity
3. How to boost your sales on overseas markets
4. How to increase your profit margins
5. How to make your supply chain more sustainable
6. How to reduce your production and supply chain costs
7. How to outsource production to other countries
8. How to prepare your business for global expansion
While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.
1. INTRODUCTION

Making Data-Driven Decisions to Grow Your Business

1.1
REPORT DESCRIPTION
1.2
RESEARCH METHODOLOGY AND AI PLATFORM
1.3
DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
1.4
GLOSSARY AND SPECIFIC TERMS
2. EXECUTIVE SUMMARY

A Quick Overview of Market Performance

2.1
KEY FINDINGS
2.2
MARKET TRENDS
3. MARKET OVERVIEW

Understanding the Current State of The Market and Its Prospects

3.1
MARKET SIZE
3.2
MARKET STRUCTURE
3.3
TRADE BALANCE
3.4
PER CAPITA CONSUMPTION
3.5
MARKET FORECAST TO 2030
4. MOST PROMISING PRODUCTS

Finding New Products to Diversify Your Business

4.1
TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
4.2
BEST-SELLING PRODUCTS
4.3
MOST CONSUMED PRODUCT
4.4
MOST TRADED PRODUCT
4.5
MOST PROFITABLE PRODUCT FOR EXPORT
5. MOST PROMISING SUPPLYING COUNTRIES

Choosing the Best Countries to Establish Your Sustainable Supply Chain

5.1
TOP COUNTRIES TO SOURCE YOUR PRODUCT
5.2
TOP PRODUCING COUNTRIES
5.3
TOP EXPORTING COUNTRIES
5.4
LOW-COST EXPORTING COUNTRIES
6. MOST PROMISING OVERSEAS MARKETS

Choosing the Best Countries to Boost Your Exports

6.1
TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
6.2
TOP CONSUMING MARKETS
6.3
UNSATURATED MARKETS
6.4
TOP IMPORTING MARKETS
6.5
MOST PROFITABLE MARKETS
7. PRODUCTION

The Latest Trends and Insights into The Industry

7.1
PRODUCTION VOLUME AND VALUE
8. IMPORTS

The Largest Import Supplying Countries

8.1
IMPORTS FROM 2013–2019
8.2
IMPORTS BY COUNTRY
8.3
IMPORT PRICES BY COUNTRY
9. EXPORTS

The Largest Destinations for Exports

9.1
EXPORTS FROM 2013–2019
9.2
EXPORTS BY COUNTRY
9.3
EXPORT PRICES BY COUNTRY
10. PROFILES OF MAJOR PRODUCERS

The Largest Producers on The Market and Their Profiles

LIST OF TABLES
Table 1:
Key Findings In 2019
Table 2:
Market Volume, In Physical Terms, 2013–2019
Table 3:
Market Value, 2013–2019
Table 4:
Per Capita Consumption In 2013–2019
Table 5:
Imports, In Physical Terms, By Country, 2013–2019
Table 6:
Imports, In Value Terms, By Country, 2013–2019
Table 7:
Import Prices, By Country Of Origin, 2013–2019
Table 8:
Exports, In Physical Terms, By Country, 2013–2019
Table 9:
Exports, In Value Terms, By Country, 2013–2019
Table 10:
Export Prices, By Country Of Destination, 2013–2019
LIST OF FIGURES
Figure 1:
Market Volume, In Physical Terms, 2013–2019
Figure 2:
Market Value, 2013–2019
Figure 3:
Market Structure – Domestic Supply vs. Imports, In Physical Terms, 2013–2019
Figure 4:
Market Structure – Domestic Supply vs. Imports, In Value Terms, 2013–2019
Figure 5:
Trade Balance, In Physical Terms, 2013–2019
Figure 6:
Trade Balance, In Value Terms, 2013–2019
Figure 7:
Per Capita Consumption, 2013–2019
Figure 8:
Market Forecast To 2025
Figure 9:
Products: Market Size And Growth, By Type
Figure 10:
Products: Average Per Capita Consumption, By Type
Figure 11:
Products: Exports And Growth, By Type
Figure 12:
Products: Export Prices And Growth, By Type
Figure 13:
Production Volume And Growth
Figure 14:
Exports And Growth
Figure 15:
Export Prices And Growth
Figure 16:
Market Size And Growth
Figure 17:
Per Capita Consumption
Figure 18:
Imports And Growth
Figure 19:
Import Prices
Figure 20:
Production, In Physical Terms, 2013–2019
Figure 21:
Production, In Value Terms, 2013–2019
Figure 22:
Imports, In Physical Terms, 2013–2019
Figure 23:
Imports, In Value Terms, 2013–2019
Figure 24:
Imports, In Physical Terms, By Country, 2019
Figure 25:
Imports, In Physical Terms, By Country, 2013–2019
Figure 26:
Imports, In Value Terms, By Country, 2013–2019
Figure 27:
Import Prices, By Country Of Origin, 2013–2019
Figure 28:
Exports, In Physical Terms, 2013–2019
Figure 29:
Exports, In Value Terms, 2013–2019
Figure 30:
Exports, In Physical Terms, By Country, 2019
Figure 31:
Exports, In Physical Terms, By Country, 2013–2019
Figure 32:
Exports, In Value Terms, By Country, 2013–2019
Figure 33:
Export Prices, By Country Of Destination, 2013–2019

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