U.S.: Overview of the Market for Dolls, Toys, And Games 2021

Market Size for Dolls, Toys, And Games in the U.S.

The U.S. doll, toy, and game market rose markedly to $X in 2020, surging by X% against the previous year. In general, consumption saw notable growth. The most prominent rate of growth was recorded in 2015 with an increase of X% year-to-year. Doll, toy, and game consumption peaked in 2020 and is likely to see steady growth in the immediate term.

Production of Dolls, Toys, And Games in the U.S.

In value terms, doll, toy, and game production rose markedly to $X in 2020. Over the period under review, production saw a prominent expansion. The most prominent rate of growth was recorded in 2017 when the production volume increased by X% against the previous year. Over the period under review, production reached the peak level in 2020 and is likely to continue growth in the near future.

Exports of Dolls, Toys, And Games

Exports from the U.S.

In 2020, doll, toy, and game exports from the U.S. declined significantly to X tonnes, waning by -X% against the previous year's figure. Over the period under review, exports, however, showed measured growth. The most prominent rate of growth was recorded in 2019 when exports increased by X% y-o-y. As a result, exports reached the peak of X tonnes, and then shrank sharply in the following year.

In value terms, doll, toy, and game exports contracted to $X in 2020. In general, exports, however, recorded a noticeable shrinkage. The growth pace was the most rapid in 2017 with an increase of X% against the previous year. As a result, exports reached the peak of $X. from 2018 to 2020, the growth exports remained at a lower figure.

Exports by Country

Canada (X tonnes), Mexico (X tonnes) and the UK (X tonnes) were the main destinations of doll, toy, and game exports from the U.S., with a combined X% share of total exports.

From 2013 to 2020, the biggest increases were in Mexico, while shipments for the other leaders experienced more modest paces of growth.

In value terms, the largest markets for doll, toy, and game exported from the U.S. were Canada ($X), Mexico ($X) and the UK ($X), together comprising X% of total exports. These countries were followed by Australia and South Korea, which together accounted for a further X the main countries of destination, South Korea saw the highest growth rate of the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The average doll, toy, and game export price stood at $X per tonne in 2020, surging by X% against the previous year. Over the period under review, the export price, however, showed a noticeable curtailment. The most prominent rate of growth was recorded in 2018 an increase of X% against the previous year. As a result, export price attained the peak level of $X per tonne. from 2019 to 2020, the growth in terms of the average export prices remained at a lower figure.

There were significant differences in the average prices for the major export markets. In 2020, the country with the highest price was Mexico ($X per tonne), while the average price for exports to the UK ($X per tonne) was amongst the lowest.

From 2007 to 2020, the most notable rate of growth in terms of prices was recorded for supplies to Australia, while the prices for the other major destinations experienced a decline.

Imports of Dolls, Toys, And Games

Imports into the U.S.

In 2020, purchases abroad of dolls, toys, and games decreased by -X% to X tonnes for the first time since 2006, thus ending a thirteen-year rising trend. Over the period under review, imports, however, posted a remarkable increase. The most prominent rate of growth was recorded in 2015 with an increase of X% y-o-y. Imports peaked at X tonnes in 2019, and then contracted in the following year.

In value terms, doll, toy, and game imports rose sharply to $X in 2020. Overall, imports, however, showed a tangible expansion. The growth pace was the most rapid in 2015 when imports increased by X% y-o-y. Imports peaked in 2020 and are expected to retain growth in years to come.

Imports by Country

In 2020, China (X tonnes) constituted the largest supplier of doll, toy, and game to the U.S., with a X% share of total imports. Moreover, doll, toy, and game imports from China exceeded the figures recorded by the second-largest supplier, Viet Nam (X tonnes), more than tenfold.

From 2013 to 2020, the average annual rate of growth in terms of volume from China amounted to +X%. The remaining supplying countries recorded the following average annual rates of imports growth: Viet Nam (+X% per year) and Mexico (+X% per year).

In value terms, China ($X) constituted the largest supplier of doll, toy, and game to the U.S., comprising X% of total imports. The second position in the ranking was occupied by Viet Nam ($X), with a X% share of total imports.

From 2013 to 2020, the average annual rate of growth in terms of value from China totaled +X%. The remaining supplying countries recorded the following average annual rates of imports growth: Viet Nam (+X% per year) and Mexico (-X% per year).

Import Prices by Country

The average doll, toy, and game import price stood at $X per tonne in 2020, with an increase of X% against the previous year. Overall, the import price, however, showed a slight reduction. The import price peaked at $X per tonne in 2013; however, from 2014 to 2020, import prices stood at a somewhat lower figure.

There were significant differences in the average prices amongst the major supplying countries. In 2020, the country with the highest price was Viet Nam ($X per tonne), while the price for Mexico ($X per tonne) was amongst the lowest.

From 2007 to 2020, the most notable rate of growth in terms of prices was attained by Viet Nam, while the prices for the other major suppliers experienced a decline.

Source: IndexBox Platform

Frequently Asked Questions (FAQ) :

What are the leading suppliers of dolls, toys, and games to the U.S.?

+

In value terms, China ($17.3B) constituted the largest supplier of doll, toy, and game to the U.S., comprising 81% of total imports. The second position in the ranking was occupied by Viet Nam ($1.8B), with a 8.4% share of total imports.

What are the leading importers of dolls, toys, and games from the U.S.?

+

In value terms, Canada ($1.3B), Mexico ($675M) and the UK ($88M) constituted the largest markets for doll, toy, and game exported from the U.S. worldwide, together comprising 76% of total exports. These countries were followed by Australia and South Korea, which together accounted for a further 3.1%.

What is the average export price for dolls, toys, and games in the U.S.?

+

The average doll, toy, and game export price stood at $14,156 per tonne in 2020, growing by 32% against the previous year.

What is the average import price for dolls, toys, and games in the U.S.?

+

In 2020, the average doll, toy, and game import price amounted to $9,340 per tonne, picking up by 6.9% against the previous year.