U.S.: Overview of the Market for Dolls, Toys, And Games 2021

Market Size for Dolls, Toys, And Games in the U.S.

After two years of growth, the U.S. doll, toy, and game market decreased by -X% to $X in 2019. Overall, consumption saw notable growth. The pace of growth was the most pronounced in 2015 with an increase of X% y-o-y. Doll, toy, and game consumption peaked at $X in 2018, and then declined in the following year.

Production of Dolls, Toys, And Games in the U.S.

In value terms, doll, toy, and game production expanded markedly to $X in 2019. Over the period under review, production enjoyed a pronounced expansion. The pace of growth appeared the most rapid in 2016 when the production volume increased by X% against the previous year. Over the period under review, production attained the peak level in 2019 and is likely to see steady growth in years to come.

Exports of Dolls, Toys, And Games

Exports from the U.S.

In 2019, exports of dolls, toys, and games from the U.S. surged to X tonnes, rising by X% compared with 2018 figures. In general, exports saw buoyant growth. As a result, exports attained the peak and are likely to continue growth in the immediate term.

In value terms, doll, toy, and game exports fell to $X in 2019. Overall, exports saw a pronounced decrease. The most prominent rate of growth was recorded in 2017 with an increase of X% y-o-y. As a result, exports attained the peak of $X. From 2018 to 2019, the growth exports remained at a lower figure.

Exports by Country

Mexico (X tonnes), Canada (X tonnes) and the UK (X tonnes) were the main destinations of doll, toy, and game exports from the U.S., with a combined X% share of total exports.

From 2013 to 2019, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by Mexico, while exports for the other leaders experienced more modest paces of growth.

In value terms, Canada ($X), Mexico ($X) and the UK ($X) appeared to be the largest markets for doll, toy, and game exported from the U.S. worldwide, with a combined X% share of total exports.

In terms of the main countries of destination, Mexico saw the highest rates of growth with regard to the value of exports, over the period under review, while shipments for the other leaders experienced mixed trend patterns.

Export Prices by Country

In 2019, the average doll, toy, and game export price amounted to $X per tonne, falling by -X% against the previous year. Overall, the export price continues to indicate a abrupt slump. The pace of growth appeared the most rapid in 2018 an increase of X% year-to-year. As a result, export price reached the peak level of $X per tonne, and then fell markedly in the following year.

There were significant differences in the average prices for the major foreign markets. In 2019, the country with the highest price was Chile ($X per tonne), while the average price for exports to Mexico ($X per tonne) was amongst the lowest.

From 2007 to 2019, the most notable rate of growth in terms of prices was recorded for supplies to Chile, while the prices for the other major destinations experienced a decline.

Imports of Dolls, Toys, And Games

Imports into the U.S.

For the thirteenth year in a row, the U.S. recorded growth in supplies from abroad of dolls, toys, and games, which increased by X% to X tonnes in 2019. Over the period under review, imports saw a resilient expansion. The pace of growth was the most pronounced in 2015 when imports increased by X% against the previous year. Over the period under review, imports hit record highs in 2019 and are expected to retain growth in years to come.

In value terms, doll, toy, and game imports declined to $X in 2019. In general, imports showed a moderate expansion. The pace of growth appeared the most rapid in 2015 when imports increased by X% year-to-year. Imports peaked at $X in 2018, and then shrank in the following year.

Imports by Country

In 2019, China (X tonnes) constituted the largest doll, toy, and game supplier to the U.S., accounting for a X% share of total imports. Moreover, doll, toy, and game imports from China exceeded the figures recorded by the second-largest supplier, Mexico (X tonnes), more than tenfold.

From 2013 to 2019, the average annual rate of growth in terms of volume from China amounted to +X%. The remaining supplying countries recorded the following average annual rates of imports growth: Mexico (+X% per year) and Viet Nam (+X% per year).

In value terms, China ($X) constituted the largest supplier of doll, toy, and game to the U.S., comprising X% of total imports. The second position in the ranking was occupied by Viet Nam ($X), with a X% share of total imports.

From 2013 to 2019, the average annual growth rate of value from China stood at +X%. The remaining supplying countries recorded the following average annual rates of imports growth: Viet Nam (+X% per year) and Mexico (-X% per year).

Import Prices by Country

The average doll, toy, and game import price stood at $X per tonne in 2019, dropping by -X% against the previous year. Overall, the import price saw a pronounced descent. The pace of growth appeared the most rapid in 2017 an increase of X% year-to-year. Over the period under review, average import prices reached the peak figure at $X per tonne in 2013; however, from 2014 to 2019, import prices remained at a lower figure.

There were significant differences in the average prices amongst the major supplying countries. In 2019, the country with the highest price was Viet Nam ($X per tonne), while the price for Mexico ($X per tonne) was amongst the lowest.

From 2007 to 2019, the most notable rate of growth in terms of prices was attained by Viet Nam, while the prices for the other major suppliers experienced a decline.

Source: IndexBox AI Platform

Frequently Asked Questions (FAQ) :

What are the leading suppliers of dolls, toys, and games to the U.S.?

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In value terms, China ($17.2B) constituted the largest supplier of doll, toy, and game to the U.S., comprising 85% of total imports. The second position in the ranking was occupied by Viet Nam ($1B), with a 5% share of total imports.

What are the leading importers of dolls, toys, and games from the U.S.?

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In value terms, the largest markets for doll, toy, and game exported from the U.S. were Canada ($1.1B), Mexico ($767M) and the UK ($95M), with a combined 72% share of total exports.

What is the average export price for dolls, toys, and games in the U.S.?

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The average doll, toy, and game export price stood at $10,727 per tonne in 2019, declining by -50.9% against the previous year.

What is the average import price for dolls, toys, and games in the U.S.?

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In 2019, the average doll, toy, and game import price amounted to $8,733 per tonne, which is down by -10.8% against the previous year.