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U.S. Doll, Toy, And Game Market. Analysis And Forecast to 2025
Update: COVID-19 Impact

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U.S.: Overview of the Market for Dolls, Toys, And Games 2020

Market Size for Dolls, Toys, And Games in the U.S.

The U.S. doll, toy, and game market declined rapidly to $X in 2019, which is down by -X% against the previous year. In general, consumption continues to indicate a relatively flat trend pattern. The most prominent rate of growth was recorded in 2018 when the market value increased by X% against the previous year. As a result, consumption attained the peak level of $X, and then shrank significantly in the following year.

Production of Dolls, Toys, And Games in the U.S.

In value terms, doll, toy, and game production rose sharply to $X in 2019. The total output value increased at an average annual rate of +X% from 2013 to 2019; the trend pattern remained consistent, with somewhat noticeable fluctuations throughout the analyzed period. The most prominent rate of growth was recorded in 2016 with an increase of X% year-to-year. Doll, toy, and game production peaked in 2019 and is expected to retain growth in the near future.

Exports of Dolls, Toys, And Games

Exports from the U.S.

In 2019, overseas shipments of dolls, toys, and games decreased by -X% to X tonnes, falling for the second year in a row after two years of growth. In general, exports saw a pronounced reduction. The most prominent rate of growth was recorded in 2016 when exports increased by X% year-to-year. Exports peaked at X tonnes in 2017; however, from 2018 to 2019, exports remained at a lower figure.

In value terms, doll, toy, and game exports fell sharply to $X in 2019. Over the period under review, exports faced a precipitous curtailment. The most prominent rate of growth was recorded in 2017 with an increase of X% against the previous year. As a result, exports reached the peak of $X. From 2018 to 2019, the growth exports remained at a lower figure.

Exports by Country

Canada (X tonnes), Mexico (X tonnes) and the UK (X tonnes) were the main destinations of doll, toy, and game exports from the U.S., together comprising X% of total exports. These countries were followed by Chile, Australia, Brazil, Guatemala and China, which together accounted for a further X 2013 to 2019, the biggest increases were in Brazil, while shipments for the other leaders experienced more modest paces of growth.

In value terms, Mexico ($X) emerged as the key foreign market for doll, toy, and game exports from the U.S., comprising X% of total exports. The second position in the ranking was occupied by Canada ($X), with a X% share of total exports. It was followed by the UK, with a X% share.

From 2013 to 2019, the average annual rate of growth in terms of value to Mexico stood at -X%. Exports to the other major destinations recorded the following average annual rates of exports growth: Canada (-X% per year) and the UK (-X% per year).

Export Prices by Country

In 2019, the average doll, toy, and game export price amounted to $X per tonne, shrinking by -X% against the previous year. Overall, the export price saw a sharp decline. The most prominent rate of growth was recorded in 2018 an increase of X% y-o-y. As a result, export price attained the peak level of $X per tonne, and then shrank sharply in the following year.

There were significant differences in the average prices for the major export markets. In 2019, the country with the highest price was Mexico ($X per tonne), while the average price for exports to Guatemala ($X per tonne) was amongst the lowest.

From 2013 to 2019, the most notable rate of growth in terms of prices was recorded for supplies to Mexico, while the prices for the other major destinations experienced a decline.

Imports of Dolls, Toys, And Games

Imports into the U.S.

Doll, toy, and game imports into the U.S. declined remarkably to X tonnes in 2019, dropping by -X% on 2018 figures. In general, imports recorded a abrupt setback. The growth pace was the most rapid in 2018 when imports increased by X% y-o-y. Over the period under review, imports attained the maximum at X tonnes in 2014; however, from 2015 to 2019, imports failed to regain the momentum.

In value terms, doll, toy, and game imports dropped to $X in 2019. The total import value increased at an average annual rate of +X% from 2013 to 2019; however, the trend pattern remained consistent, with somewhat noticeable fluctuations being recorded in certain years. The most prominent rate of growth was recorded in 2015 when imports increased by X% against the previous year. Over the period under review, imports reached the peak figure at $X in 2018, and then declined slightly in the following year.

Imports by Country

In 2019, China (X tonnes) constituted the largest supplier of doll, toy, and game to the U.S., with a X% share of total imports. Moreover, doll, toy, and game imports from China exceeded the figures recorded by the second-largest supplier, Mexico (X tonnes), threefold. The third position in this ranking was occupied by Malaysia (X tonnes), with a X% share.

From 2013 to 2019, the average annual rate of growth in terms of volume from China amounted to -X%. The remaining supplying countries recorded the following average annual rates of imports growth: Mexico (-X% per year) and Malaysia (+X% per year).

In value terms, China ($X) constituted the largest supplier of doll, toy, and game to the U.S., comprising X% of total imports. The second position in the ranking was occupied by Mexico ($X), with a X% share of total imports. It was followed by Malaysia, with a X% share.

From 2013 to 2019, the average annual rate of growth in terms of value from China amounted to +X%. The remaining supplying countries recorded the following average annual rates of imports growth: Mexico (-X% per year) and Malaysia (+X% per year).

Import Prices by Country

The average doll, toy, and game import price stood at $X per tonne in 2019, increasing by X% against the previous year. Over the period under review, import price indicated resilient growth from 2013 to 2019: its price increased at an average annual rate of +X% over the last six-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2015 when the average import price increased by X% year-to-year. The import price peaked in 2019 and is likely to continue growth in years to come.

Prices varied noticeably by the country of origin; the country with the highest price was China ($X per tonne), while the price for Canada ($X per tonne) was amongst the lowest.

From 2013 to 2019, the most notable rate of growth in terms of prices was attained by China, while the prices for the other major suppliers experienced mixed trend patterns.

Source: IndexBox AI Platform

Frequently Asked Questions (FAQ) :

What are the leading suppliers of dolls, toys, and games to the U.S.?
+
In value terms, China ($17.2B) constituted the largest supplier of doll, toy, and game to the U.S., comprising 85% of total imports. The second position in the ranking was occupied by Mexico ($562M), with a 2.8% share of total imports. It was followed by Malaysia, with a 0.4% share.
What are the leading importers of dolls, toys, and games from the U.S.?
+
In value terms, Mexico ($99M) emerged as the key foreign market for doll, toy, and game exports from the U.S., comprising 51% of total exports. The second position in the ranking was occupied by Canada ($13M), with a 6.6% share of total exports. It was followed by the UK, with a 1.5% share.
What is the average export price for dolls, toys, and games in the U.S.?
+
In 2019, the average doll, toy, and game export price amounted to $1,499 per tonne, with a decrease of -93.8% against the previous year.
What is the average import price for dolls, toys, and games in the U.S.?
+
In 2019, the average doll, toy, and game import price amounted to $13,758 per tonne, with an increase of 44% against the previous year.

Product coverage:
• NAICS 339930 - Doll, toy, and game manufacturing

This report provides an in-depth analysis of the market for doll, toy, and game in the U.S.. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2025.


Companies mentioned:
• Mattel
• Hasbro
• Hobby Lobby Stores
• Lego Systems
• Leapfrog Enterprises
• Jakks Pacific
• Wizards of The Coast
• Kids II
• Excelligence Learning Corporation
• Britax Child Safety
• Arrow International
• Evenflo Company
• The Ergo Baby Carrier
• The Vermont Teddy Bear Co Inc
• Gaming Partners International Corporation
• American Plastic Toys
• Delta Education
• Konami Gaming
• Alex Toys
• Cosco
• Plaid Enterprises
• Imperial Toy
• The Little Tikes Company
• Lionel L.L.C.
• Mega Brands America
• Multimedia Games Holding Company
• Progressive Gaming International Corporation
• Shelcore
• Hasbro International
• Dorel U.S.A.
• Toysrus.com
• Cartamundi East Long Meadow

Country coverage:
• USA

Data coverage:
• Market volume and value
• Per Capita consumption
• Forecast of the market dynamics in the medium term
• Trade (exports and imports) in the U.S.
• Export and import prices
• Market trends, drivers and restraints
• Key market players and their profiles

Reasons to buy this report:
• Take advantage of the latest data
• Find deeper insights into current market developments
• Discover vital success factors affecting the market
This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:
1. How to diversify your business and benefit from new market opportunities
2. How to load your idle production capacity
3. How to boost your sales on overseas markets
4. How to increase your profit margins
5. How to make your supply chain more sustainable
6. How to reduce your production and supply chain costs
7. How to outsource production to other countries
8. How to prepare your business for global expansion
While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.
1. INTRODUCTION

Making Data-Driven Decisions to Grow Your Business

1.1
REPORT DESCRIPTION
1.2
RESEARCH METHODOLOGY AND AI PLATFORM
1.3
DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
1.4
GLOSSARY AND SPECIFIC TERMS
2. EXECUTIVE SUMMARY

A Quick Overview of Market Performance

2.1
KEY FINDINGS
2.2
MARKET TRENDS
3. MARKET OVERVIEW

Understanding the Current State of The Market and Its Prospects

3.1
MARKET SIZE
3.2
MARKET STRUCTURE
3.3
TRADE BALANCE
3.4
PER CAPITA CONSUMPTION
3.5
MARKET FORECAST TO 2030
4. MOST PROMISING PRODUCTS

Finding New Products to Diversify Your Business

4.1
TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
4.2
BEST-SELLING PRODUCTS
4.3
MOST CONSUMED PRODUCT
4.4
MOST TRADED PRODUCT
4.5
MOST PROFITABLE PRODUCT FOR EXPORT
5. MOST PROMISING SUPPLYING COUNTRIES

Choosing the Best Countries to Establish Your Sustainable Supply Chain

5.1
TOP COUNTRIES TO SOURCE YOUR PRODUCT
5.2
TOP PRODUCING COUNTRIES
5.3
TOP EXPORTING COUNTRIES
5.4
LOW-COST EXPORTING COUNTRIES
6. MOST PROMISING OVERSEAS MARKETS

Choosing the Best Countries to Boost Your Exports

6.1
TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
6.2
TOP CONSUMING MARKETS
6.3
UNSATURATED MARKETS
6.4
TOP IMPORTING MARKETS
6.5
MOST PROFITABLE MARKETS
7. PRODUCTION

The Latest Trends and Insights into The Industry

7.1
PRODUCTION VOLUME AND VALUE
8. IMPORTS

The Largest Import Supplying Countries

8.1
IMPORTS FROM 2013–2019
8.2
IMPORTS BY COUNTRY
8.3
IMPORT PRICES BY COUNTRY
9. EXPORTS

The Largest Destinations for Exports

9.1
EXPORTS FROM 2013–2019
9.2
EXPORTS BY COUNTRY
9.3
EXPORT PRICES BY COUNTRY
10. PROFILES OF MAJOR PRODUCERS

The Largest Producers on The Market and Their Profiles

LIST OF TABLES
Table 1:
Key Findings In 2019
Table 2:
Market Volume, In Physical Terms, 2013–2019
Table 3:
Market Value, 2013–2019
Table 4:
Per Capita Consumption In 2013–2019
Table 5:
Imports, In Physical Terms, By Country, 2013–2019
Table 6:
Imports, In Value Terms, By Country, 2013–2019
Table 7:
Import Prices, By Country Of Origin, 2013–2019
Table 8:
Exports, In Physical Terms, By Country, 2013–2019
Table 9:
Exports, In Value Terms, By Country, 2013–2019
Table 10:
Export Prices, By Country Of Destination, 2013–2019
LIST OF FIGURES
Figure 1:
Market Volume, In Physical Terms, 2013–2019
Figure 2:
Market Value, 2013–2019
Figure 3:
Market Structure – Domestic Supply vs. Imports, In Physical Terms, 2013–2019
Figure 4:
Market Structure – Domestic Supply vs. Imports, In Value Terms, 2013–2019
Figure 5:
Trade Balance, In Physical Terms, 2013–2019
Figure 6:
Trade Balance, In Value Terms, 2013–2019
Figure 7:
Per Capita Consumption, 2013–2019
Figure 8:
Market Forecast To 2025
Figure 9:
Products: Market Size And Growth, By Type
Figure 10:
Products: Average Per Capita Consumption, By Type
Figure 11:
Products: Exports And Growth, By Type
Figure 12:
Products: Export Prices And Growth, By Type
Figure 13:
Production Volume And Growth
Figure 14:
Exports And Growth
Figure 15:
Export Prices And Growth
Figure 16:
Market Size And Growth
Figure 17:
Per Capita Consumption
Figure 18:
Imports And Growth
Figure 19:
Import Prices
Figure 20:
Production, In Physical Terms, 2013–2019
Figure 21:
Production, In Value Terms, 2013–2019
Figure 22:
Imports, In Physical Terms, 2013–2019
Figure 23:
Imports, In Value Terms, 2013–2019
Figure 24:
Imports, In Physical Terms, By Country, 2019
Figure 25:
Imports, In Physical Terms, By Country, 2013–2019
Figure 26:
Imports, In Value Terms, By Country, 2013–2019
Figure 27:
Import Prices, By Country Of Origin, 2013–2019
Figure 28:
Exports, In Physical Terms, 2013–2019
Figure 29:
Exports, In Value Terms, 2013–2019
Figure 30:
Exports, In Physical Terms, By Country, 2019
Figure 31:
Exports, In Physical Terms, By Country, 2013–2019
Figure 32:
Exports, In Value Terms, By Country, 2013–2019
Figure 33:
Export Prices, By Country Of Destination, 2013–2019

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