U.S.: Blueberry and Cranberry Market Overview 2021

Blueberry and Cranberry Market Size in the U.S.

The U.S. blueberry and cranberry market skyrocketed to $X in 2020, surging by X% against the previous year. in general, consumption recorded a strong increase. The pace of growth was the most pronounced in 2018 when the market value increased by X% year-to-year. As a result, consumption reached the peak level of $X. from 2019 to 2020, the growth of the market remained at a lower figure.

Blueberry and Cranberry Production in the U.S.

In value terms, blueberry and cranberry production skyrocketed to $X in 2020. Overall, production saw a resilient expansion. The most prominent rate of growth was recorded in 2008 when the production volume increased by X% year-to-year. Over the period under review, production hit record highs at $X in 2018; however, from 2019 to 2020, production failed to regain the momentum.

In 2020, the average yield of blueberries and cranberries in the U.S. stood at X tonnes per ha, approximately equating the previous year. Over the period under review, the yield saw a relatively flat trend pattern. The pace of growth was the most pronounced in 2008 when the yield increased by X% y-o-y. Over the period under review, the average blueberry and cranberry yield attained the peak level at X tonnes per ha in 2013; however, from 2014 to 2020, the yield remained at a lower figure. Despite the increased use of modern agricultural techniques and methods, future yield figures may still be impacted by adverse weather conditions.

The blueberry and cranberry harvested area in the U.S. expanded modestly to X ha in 2020, surging by X% on the year before. The harvested area increased at an average annual rate of +X% from 2007 to 2020; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The growth pace was the most rapid in 2018 when the harvested area increased by X% y-o-y. The blueberry and cranberry harvested area peaked in 2020 and is expected to retain growth in the near future.

Blueberry and Cranberry Exports

Exports from the U.S.

In 2020, exports of blueberries and cranberries from the U.S. dropped to X tonnes, shrinking by -X% on 2019. The total export volume increased at an average annual rate of +X% from 2007 to 2020; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The most prominent rate of growth was recorded in 2019 when exports increased by X% against the previous year. Over the period under review, exports reached the maximum at X tonnes in 2011; however, from 2012 to 2020, exports stood at a somewhat lower figure.

In value terms, blueberry and cranberry exports dropped to $X in 2020. in general, total exports indicated a strong increase from 2007 to 2020: its value increased at an average annual rate of +X% over the last thirteen years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2020 figures, exports increased by +X% against 2015 indices. The growth pace was the most rapid in 2008 when exports increased by X% year-to-year. Exports peaked at $X in 2019, and then fell modestly in the following year.

Exports by Country

Canada (X tonnes) was the main destination for blueberry and cranberry exports from the U.S., accounting for a X% share of total exports. Moreover, blueberry and cranberry exports to Canada exceeded the volume sent to the second major destination, Poland (X tonnes), more than tenfold.

From 2007 to 2020, the average annual growth rate of volume to Canada totaled +X%. Exports to the other major destinations recorded the following average annual rates of exports growth: Poland (+X% per year) and South Korea (+X% per year).

In value terms, Canada ($X) remains the key foreign market for blueberry and cranberry exports from the U.S., comprising X% of total exports. The second position in the ranking was occupied by South Korea ($X), with a X% share of total exports.

From 2007 to 2020, the average annual rate of growth in terms of value to Canada stood at +X%. Exports to the other major destinations recorded the following average annual rates of exports growth: South Korea (+X% per year) and Poland (+X% per year).

Export Prices by Country

The average blueberry and cranberry export price stood at $X per tonne in 2020, rising by X% against the previous year. Overall, export price indicated perceptible growth from 2007 to 2020: its price increased at an average annual rate of +X% over the last thirteen years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2020 figures, blueberry and cranberry export price decreased by -X% against 2018 indices. The growth pace was the most rapid in 2018 when the average export price increased by X% y-o-y. As a result, export price attained the peak level of $X per tonne. from 2019 to 2020, the growth in terms of the average export prices remained at a somewhat lower figure.

There were significant differences in the average prices for the major export markets. in 2020, the country with the highest price was Canada ($X per tonne), while the average price for exports to Poland ($X per tonne) was amongst the lowest.

From 2007 to 2020, the most notable rate of growth in terms of prices was recorded for supplies to Canada, while the prices for the other major destinations experienced mixed trend patterns.

Blueberry and Cranberry Imports

Imports into the U.S.

In 2020, the amount of blueberries and cranberries imported into the U.S. expanded notably to X tonnes, growing by X% on 2019. Over the period under review, imports saw resilient growth. The growth pace was the most rapid in 2010 with an increase of X% against the previous year. Over the period under review, imports hit record highs in 2020 and are expected to retain growth in years to come.

In value terms, blueberry and cranberry imports surged to $X in 2020. in general, imports recorded a strong increase. The most prominent rate of growth was recorded in 2010 when imports increased by X% against the previous year. Over the period under review, imports attained the peak figure in 2020 and are likely to see gradual growth in the near future.

Imports by Country

Peru (X tonnes), Canada (X tonnes) and Chile (X tonnes) were the main suppliers of blueberry and cranberry imports to the U.S., with a combined X% share of total imports.

From 2007 to 2020, the most notable rate of growth in terms of purchases, amongst the main suppliers, was attained by Peru (+X% per year), while imports for the other leaders experienced more modest paces of growth.

In value terms, the largest blueberry and cranberry suppliers to the U.S. were Peru ($X), Mexico ($X) and Chile ($X), together accounting for X% of total imports.

In terms of the main suppliers, Peru (+X% per year) recorded the highest rates of growth with regard to the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2020, the average blueberry and cranberry import price amounted to $X per tonne, surging by X% against the previous year. Over the period from 2007 to 2020, it increased at an average annual rate of +X%. The pace of growth appeared the most rapid in 2008 when the average import price increased by X% year-to-year. As a result, import price attained the peak level of $X per tonne. from 2009 to 2020, the growth in terms of the average import prices remained at a lower figure.

There were significant differences in the average prices amongst the major supplying countries. in 2020, the country with the highest price was Mexico ($X per tonne), while the price for Canada ($X per tonne) was amongst the lowest.

From 2007 to 2020, the most notable rate of growth in terms of prices was attained by Mexico, while the prices for the other major suppliers experienced a decline.

Source: IndexBox Platform