U.S.: Sugary Soft Drink Market 2023

Sugary Soft Drink Market Size in the U.S.

In 2021, the U.S. sugary soft drink market increased by 1.4% to $X for the first time since 2018, thus ending a two-year declining trend. Over the period under review, consumption, however, showed a relatively flat trend pattern. Sugary soft drink consumption peaked at $X in 2015; however, from 2016 to 2021, consumption remained at a lower figure.

Sugary Soft Drink Production in the U.S.

In value terms, sugary soft drink production stood at $X in 2021. In general, production, however, saw a relatively flat trend pattern. The pace of growth was the most pronounced in 2014 when the production volume increased by 4%. Sugary soft drink production peaked at $X in 2015; however, from 2016 to 2021, production remained at a lower figure.

Sugary Soft Drink Exports

Exports from the U.S.

In 2021, overseas shipments of sugary soft drinks increased by 15% to X litres, rising for the second year in a row after four years of decline. In general, exports, however, recorded a mild curtailment. The most prominent rate of growth was recorded in 2015 when exports increased by 25%. The exports peaked at X litres in 2013; however, from 2014 to 2021, the exports remained at a lower figure.

In value terms, sugary soft drink exports skyrocketed to $X in 2021. Overall, exports continue to indicate a relatively flat trend pattern. As a result, the exports reached the peak and are likely to continue growth in the immediate term.

Exports by Country

Canada (X litres) was the main destination for sugary soft drink exports from the United States, accounting for a 43% share of total exports. Moreover, sugary soft drink exports to Canada exceeded the volume sent to the second major destination, Mexico (X litres), threefold. The UK (X litres) ranked third in terms of total exports with a 3.1% share.

From 2012 to 2021, the average annual growth rate of volume to Canada stood at -4.2%. Exports to the other major destinations recorded the following average annual rates of exports growth: Mexico (+21.2% per year) and the UK (+14.4% per year).

In value terms, Canada ($X) remains the key foreign market for sugary soft drink exports from the United States, comprising 49% of total exports. The second position in the ranking was taken by Mexico ($X), with a 13% share of total exports. It was followed by the UK, with a 3.6% share.

From 2012 to 2021, the average annual growth rate of value to Canada totaled -1.0%. Exports to the other major destinations recorded the following average annual rates of exports growth: Mexico (+24.2% per year) and the UK (+19.3% per year).

Export Prices by Country

In 2021, the average sugary soft drink export price amounted to $X per litre, with an increase of 4.3% against the previous year. Over the period from 2012 to 2021, it increased at an average annual rate of +2.2%. The growth pace was the most rapid in 2017 when the average export price increased by 14%. The export price peaked in 2021 and is likely to continue growth in the near future.

There were significant differences in the average prices for the major external markets. In 2021, the country with the highest price was Japan ($X per litre), while the average price for exports to Haiti ($X per litre) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Japan (+6.5%), while the prices for the other major destinations experienced more modest paces of growth.

Sugary Soft Drink Imports

Imports into the U.S.

For the third year in a row, the United States recorded growth in purchases abroad of sugary soft drinks, which increased by 8.7% to X litres in 2021. Over the period under review, total imports indicated a pronounced increase from 2012 to 2021: its volume increased at an average annual rate of +4.9% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, imports increased by +68.0% against 2014 indices. The most prominent rate of growth was recorded in 2015 when imports increased by 23%. Over the period under review, imports hit record highs in 2021 and are expected to retain growth in years to come.

In value terms, sugary soft drink imports stood at $X in 2021. Overall, total imports indicated a prominent expansion from 2012 to 2021: its value increased at an average annual rate of +5.6% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, imports decreased by -0.1% against 2019 indices. The pace of growth appeared the most rapid in 2015 with an increase of 15%. Over the period under review, imports reached the maximum at $X in 2019; afterwards, it flattened through to 2021.

Imports by Country

Mexico (X litres), Austria (X litres) and Switzerland (X litres) were the main suppliers of sugary soft drink imports to the United States, with a combined 58% share of total imports. These countries were followed by Canada, Italy, France and the UK, which together accounted for a further 28%.

From 2012 to 2021, the biggest increases were in the UK (with a CAGR of +27.5%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, Austria ($X), Switzerland ($X) and Mexico ($X) were the largest sugary soft drink suppliers to the United States, together accounting for 73% of total imports. Canada, Italy, the UK and France lagged somewhat behind, together accounting for a further 17%.

The UK, with a CAGR of +29.8%, recorded the highest rates of growth with regard to the value of imports, among the main suppliers over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2021, the average sugary soft drink import price amounted to $X per litre, waning by -5.4% against the previous year. Overall, the import price, however, saw a relatively flat trend pattern. The pace of growth was the most pronounced in 2014 when the average import price increased by 15% against the previous year. As a result, import price reached the peak level of $X per litre. From 2015 to 2021, the average import prices remained at a somewhat lower figure.

There were significant differences in the average prices amongst the major supplying countries. In 2021, the country with the highest price was Switzerland ($X per litre), while the price for France ($X per litre) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Mexico (+4.2%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Market Intelligence Platform

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