U.S.: Manuka Market Overview 2021

Manuka Market Size in the U.S.

In 2020, the U.S. manuka market was finally on the rise to reach $X for the first time since 2014, thus ending a five-year declining trend. Over the period under review, the total consumption indicated resilient growth from 2007 to 2020: its value increased at an average annual rate of +X% over the last thirteen-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2020 figures, consumption decreased by -X% against 2014 indices. The growth pace was the most rapid in 2010 with an increase of X% year-to-year. Manuka consumption peaked at $X in 2014; however, from 2015 to 2020, consumption stood at a somewhat lower figure.

Manuka Production in the U.S.

In value terms, manuka production expanded to $X in 2020. Over the period under review, production continues to indicate a relatively flat trend pattern. The pace of growth was the most pronounced in 2014 with an increase of X% against the previous year. As a result, production attained the peak level of $X. from 2015 to 2020, production growth remained at a lower figure.

Manuka Exports

Exports from the U.S.

In 2020, the amount of manuka exported from the U.S. was estimated at X tonnes, rising by X% on the previous year. Over the period under review, total exports indicated a resilient expansion from 2007 to 2020: its volume increased at an average annual rate of +X% over the last thirteen years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2020 figures, exports increased by +X% against 2011 indices. The pace of growth appeared the most rapid in 2008 when exports increased by X% year-to-year. Exports peaked in 2020 and are likely to see steady growth in years to come.

In value terms, manuka exports expanded markedly to $X in 2020. In general, total exports indicated a buoyant expansion from 2007 to 2020: its value increased at an average annual rate of +X% over the last thirteen-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2008 when exports increased by X% against the previous year. Exports peaked at $X in 2017; however, from 2018 to 2020, exports remained at a lower figure.

Exports by Country

Canada (X tonnes) was the main destination for manuka exports from the U.S., with a X% share of total exports. Moreover, manuka exports to Canada exceeded the volume sent to the second major destination, South Korea (X tonnes), threefold. The Philippines (X tonnes) ranked third in terms of total exports with a X% share.

From 2007 to 2020, the average annual growth rate of volume to Canada amounted to +X%. Exports to the other major destinations recorded the following average annual rates of exports growth: South Korea (+X% per year) and the Philippines (+X% per year).

In value terms, Canada ($X) remains the key foreign market for manuka exports from the U.S., comprising X% of total exports. The second position in the ranking was occupied by South Korea ($X), with a X% share of total exports. It was followed by the Philippines, with a X% share.

From 2007 to 2020, the average annual growth rate of value to Canada totaled +X%. Exports to the other major destinations recorded the following average annual rates of exports growth: South Korea (+X% per year) and the Philippines (+X% per year).

Export Prices by Country

In 2020, the average manuka export price amounted to $X per tonne, growing by X% against the previous year. Overall, the export price recorded a relatively flat trend pattern. The most prominent rate of growth was recorded in 2008 when the average export price increased by X% against the previous year. Over the period under review, average export prices attained the peak figure at $X per tonne in 2015; however, from 2016 to 2020, export prices stood at a somewhat lower figure.

Prices varied noticeably by the country of destination; the country with the highest price was Japan ($X per tonne), while the average price for exports to Yemen ($X per tonne) was amongst the lowest.

From 2007 to 2020, the most notable rate of growth in terms of prices was recorded for supplies to Japan, while the prices for the other major destinations experienced more modest paces of growth.

Manuka Imports

Imports into the U.S.

In 2020, the amount of manuka imported into the U.S. reduced to X tonnes, shrinking by -X% against the year before. Overall, total imports indicated a perceptible expansion from 2007 to 2020: its volume increased at an average annual rate of +X% over the last thirteen-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2020 figures, imports decreased by -X% against 2017 indices. The pace of growth appeared the most rapid in 2017 with an increase of X% against the previous year. As a result, imports reached the peak of X tonnes. from 2018 to 2020, the growth imports failed to regain the momentum.

In value terms, manuka imports reached $X in 2020. In general, imports, however, showed a remarkable increase. The pace of growth was the most pronounced in 2008 with an increase of X% y-o-y. Imports peaked at $X in 2015; however, from 2016 to 2020, imports stood at a somewhat lower figure.

Imports by Country

Argentina (X tonnes), India (X tonnes) and Brazil (X tonnes) were the main suppliers of manuka imports to the U.S., with a combined X% share of total imports. Viet Nam, Ukraine, Canada and Uruguay lagged somewhat behind, together accounting for a further X 2007 to 2020, the most notable rate of growth in terms of purchases, amongst the main suppliers, was attained by Ukraine, while imports for the other leaders experienced more modest paces of growth.

In value terms, the largest manuka suppliers to the U.S. were Argentina ($X), Brazil ($X) and Viet Nam ($X), together comprising X% of total imports. India, Ukraine, Canada and Uruguay lagged somewhat behind, together accounting for a further X recorded the highest rates of growth with regard to the value of imports, among the main suppliers over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2020, the average manuka import price amounted to $X per tonne, growing by X% against the previous year. Over the period under review, import price indicated notable growth from 2007 to 2020: its price increased at an average annual rate of +X% over the last thirteen-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. The pace of growth was the most pronounced in 2008 an increase of X% against the previous year. The import price peaked at $X per tonne in 2016; however, from 2017 to 2020, import prices stood at a somewhat lower figure.

There were significant differences in the average prices amongst the major supplying countries. In 2020, the country with the highest price was Viet Nam ($X per tonne), while the price for India ($X per tonne) was amongst the lowest.

From 2007 to 2020, the most notable rate of growth in terms of prices was attained by Viet Nam, while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

Frequently Asked Questions (FAQ) :

What are the largest markets for manuka in the world?

+

The countries with the highest volumes of manuka consumption in 2020 were China (325K tonnes), the U.S. (226K tonnes) and Turkey (107K tonnes), with a combined 34% share of global consumption. Germany, Canada, Iran, Russia, the UK, Ethiopia, Japan, France, Spain and Mexico lagged somewhat behind, together accounting for a further 31%.

What are the largest producers of manuka in the world?

+

China (453K tonnes) remains the largest manuka producing country worldwide, comprising approx. 23% of total volume. Moreover, manuka production in China exceeded the figures recorded by the second-largest producer, Turkey (113K tonnes), fourfold. Ukraine (93K tonnes) ranked third in terms of total production with a 4.7% share.

What are the leading suppliers of manuka to the U.S.?

+

In value terms, the largest manuka suppliers to the U.S. were Argentina ($97M), Brazil ($73M) and Viet Nam ($68M), with a combined 54% share of total imports. These countries were followed by India, Ukraine, Canada and Uruguay, which together accounted for a further 24%.

What are the leading importers of manuka from the U.S.?

+

In value terms, Canada ($11M) remains the key foreign market for manuka exports from the U.S., comprising 42% of total exports. The second position in the ranking was occupied by South Korea ($4.3M), with a 17% share of total exports. It was followed by the Philippines, with a 7.2% share.

What is the average export price for manuka in the U.S.?

+

In 2020, the average manuka export price amounted to $3,070 per tonne, growing by 2% against the previous year.

What is the average import price for manuka in the U.S.?

+

The average manuka import price stood at $2,705 per tonne in 2020, picking up by 19% against the previous year.

Recommended reports

World - Manuka - Market Analysis, Forecast, Size, Trends and Insights

$499

Nov 16, 2021

820

This report provides an in-depth analysis of the global manuka market.

EU - Manuka - Market Analysis, Forecast, Size, Trends and Insights

$499

Nov 16, 2021

202

This report provides an in-depth analysis of the manuka market in the EU.

Asia - Manuka - Market Analysis, Forecast, Size, Trends and Insights

$499

Nov 16, 2021

190

This report provides an in-depth analysis of the manuka market in Asia.

China - Manuka - Market Analysis, Forecast, Size, Trends and Insights

$499

Nov 16, 2021

165

This report provides an in-depth analysis of the manuka market in China.