U.S.: Manuka Market 2023

Manuka Market Size in the U.S.

In 2022, the U.S. manuka market increased by 14% to $X, rising for the second consecutive year after three years of decline. The market value increased at an average annual rate of +3.9% from 2012 to 2022; the trend pattern indicated some noticeable fluctuations being recorded in certain years. Over the period under review, the market hit record highs in 2022 and is expected to retain growth in the near future.

Manuka Production in the U.S.

In value terms, manuka production reduced modestly to $X in 2022. In general, production, however, showed a relatively flat trend pattern. The most prominent rate of growth was recorded in 2014 when the production volume increased by 20% against the previous year. As a result, production reached the peak level of $X. From 2015 to 2022, production growth failed to regain momentum.

Manuka Exports

Exports from the U.S.

For the third consecutive year, the United States recorded growth in shipments abroad of manuka, which increased by 16% to X tons in 2022. Overall, total exports indicated buoyant growth from 2012 to 2022: its volume increased at an average annual rate of +5.8% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, exports increased by +75.3% against 2012 indices. As a result, the exports reached the peak and are likely to continue growth in the immediate term.

In value terms, manuka exports rose markedly to $X in 2022. The total export value increased at an average annual rate of +4.9% over the period from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. As a result, the exports attained the peak and are likely to continue growth in the immediate term.

Exports by Country

Canada (X tons) was the main destination for manuka exports from the United States, accounting for a 50% share of total exports. Moreover, manuka exports to Canada exceeded the volume sent to the second major destination, South Korea (X tons), fourfold. The Philippines (X tons) ranked third in terms of total exports with a 7.9% share.

From 2012 to 2022, the average annual rate of growth in terms of volume to Canada totaled +26.8%. Exports to the other major destinations recorded the following average annual rates of exports growth: South Korea (+10.9% per year) and the Philippines (+8.0% per year).

In value terms, Canada ($X) remains the key foreign market for manuka exports from the United States, comprising 55% of total exports. The second position in the ranking was taken by South Korea ($X), with a 9.7% share of total exports. It was followed by Japan, with a 6.6% share.

From 2012 to 2022, the average annual rate of growth in terms of value to Canada stood at +24.9%. Exports to the other major destinations recorded the following average annual rates of exports growth: South Korea (+4.8% per year) and Japan (-2.7% per year).

Export Prices by Country

In 2022, the average manuka export price amounted to $X per ton, declining by -2.3% against the previous year. In general, the export price recorded a relatively flat trend pattern. The most prominent rate of growth was recorded in 2021 an increase of 7.6% against the previous year. The export price peaked at $X per ton in 2015; however, from 2016 to 2022, the export prices failed to regain momentum.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Hong Kong SAR ($X per ton), while the average price for exports to India ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Indonesia (+2.3%), while the prices for the other major destinations experienced a decline.

Manuka Imports

Imports into the U.S.

In 2022, purchases abroad of manuka decreased by -6.5% to X tons for the first time since 2019, thus ending a two-year rising trend. The total import volume increased at an average annual rate of +3.8% from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The pace of growth was the most pronounced in 2017 when imports increased by 22%. Over the period under review, imports hit record highs at X tons in 2021, and then dropped in the following year.

In value terms, manuka imports surged to $X in 2022. Overall, total imports indicated a prominent expansion from 2012 to 2022: its value increased at an average annual rate of +5.5% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by +75.2% against 2020 indices. The most prominent rate of growth was recorded in 2021 when imports increased by 50% against the previous year. Over the period under review, imports attained the maximum in 2022 and are likely to see gradual growth in years to come.

Imports by Country

India (X tons), Argentina (X tons) and Brazil (X tons) were the main suppliers of manuka imports to the United States, with a combined 67% share of total imports. Vietnam, Mexico, Uruguay, Turkey, Canada, Ukraine and Taiwan (Chinese) lagged somewhat behind, together accounting for a further 26%.

From 2012 to 2022, the biggest increases were recorded for Turkey (with a CAGR of +19.9%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, the largest manuka suppliers to the United States were India ($X), Argentina ($X) and Brazil ($X), with a combined 62% share of total imports. Mexico, Uruguay, Canada, Vietnam, Turkey, Ukraine and Taiwan (Chinese) lagged somewhat behind, together comprising a further 23%.

In terms of the main suppliers, Turkey, with a CAGR of +19.3%, saw the highest rates of growth with regard to the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The average manuka import price stood at $X per ton in 2022, rising by 25% against the previous year. Over the period under review, import price indicated mild growth from 2012 to 2022: its price increased at an average annual rate of +1.6% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, manuka import price increased by +67.4% against 2020 indices. The pace of growth appeared the most rapid in 2021 when the average import price increased by 34%. Over the period under review, average import prices hit record highs in 2022 and is likely to see gradual growth in the near future.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was Canada ($X per ton), while the price for Vietnam ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Mexico (+3.2%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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