Turkey: Couscous Market 2023

Couscous Market Size in Turkey

In 2021, after three years of growth, there was significant decline in the Turkish couscous market, when its value decreased by -29.6% to $X. In general, consumption continues to indicate a pronounced decrease. As a result, consumption reached the peak level of $X, and then declined markedly in the following year.

Couscous Production in Turkey

In value terms, couscous production stood at $X in 2021 estimated in export price. The total output value increased at an average annual rate of +1.9% from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The pace of growth was the most pronounced in 2020 with an increase of 14% against the previous year. Over the period under review, production reached the peak level in 2021 and is expected to retain growth in the immediate term.

Couscous Exports

Exports from Turkey

In 2021, exports of couscous from Turkey skyrocketed to X tons, picking up by 672% on the previous year. Over the period under review, exports recorded a significant increase. As a result, the exports attained the peak and are likely to continue growth in the immediate term.

In value terms, couscous exports surged to $X in 2021. In general, exports posted a significant expansion. As a result, the exports attained the peak and are likely to continue growth in the immediate term.

Exports by Country

Togo (X tons), Gambia (X tons) and Ukraine (X tons) were the main destinations of couscous exports from Turkey, with a combined 71% share of total exports. Senegal, Israel, Germany and Mauritania lagged somewhat behind, together accounting for a further 22%.

From 2012 to 2021, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by Senegal (with a CAGR of +152.9%), while the other leaders experienced more modest paces of growth.

In value terms, Togo ($X), Gambia ($X) and Ukraine ($X) were the largest markets for couscous exported from Turkey worldwide, together accounting for 70% of total exports. These countries were followed by Senegal, Israel, Germany and Mauritania, which together accounted for a further 22%.

In terms of the main countries of destination, Senegal, with a CAGR of +144.4%, recorded the highest rates of growth with regard to the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2021, the average couscous export price amounted to $X per ton, rising by 10% against the previous year. In general, the export price, however, recorded a abrupt decrease. The most prominent rate of growth was recorded in 2019 an increase of 16%. Over the period under review, the average export prices attained the peak figure at $X per ton in 2012; however, from 2013 to 2021, the export prices stood at a somewhat lower figure.

Average prices varied noticeably for the major external markets. In 2021, amid the top suppliers, the countries with the highest prices were Israel ($X per ton) and Mauritania ($X per ton), while the average price for exports to Senegal ($X per ton) and Gambia ($X per ton) were amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Israel (-0.2%), while the prices for the other major destinations experienced a decline.

Couscous Imports

Imports into Turkey

In 2021, approx. X tons of couscous were imported into Turkey; rising by 3,497% against 2020. Overall, imports enjoyed a significant expansion. The pace of growth appeared the most rapid in 2015 when imports increased by 60,659%. As a result, imports attained the peak of X tons. From 2016 to 2021, the growth of imports failed to regain momentum.

In value terms, couscous imports surged to $X in 2021. In general, imports showed significant growth. The pace of growth appeared the most rapid in 2015 when imports increased by 20,304%. As a result, imports attained the peak of $X. From 2016 to 2021, the growth of imports failed to regain momentum.

Imports by Country

In 2021, Tunisia (X tons) was the main couscous supplier to Turkey, with a 93% share of total imports. Moreover, couscous imports from Tunisia exceeded the figures recorded by the second-largest supplier, Austria (X tons), more than tenfold.

From 2012 to 2021, the average annual growth rate of volume from Tunisia totaled -31.1%. The remaining supplying countries recorded the following average annual rates of imports growth: Austria (-28.6% per year) and Italy (-24.1% per year).

In value terms, Tunisia ($X) constituted the largest supplier of couscous to Turkey, comprising 76% of total imports. The second position in the ranking was taken by Austria ($X), with a 12% share of total imports.

From 2012 to 2021, the average annual rate of growth in terms of value from Tunisia amounted to -26.0%. The remaining supplying countries recorded the following average annual rates of imports growth: Austria (-34.1% per year) and Italy (-19.7% per year).

Import Prices by Country

In 2021, the average couscous import price amounted to $X per ton, reducing by -76% against the previous year. Overall, the import price saw a deep slump. The pace of growth was the most pronounced in 2020 when the average import price increased by 435% against the previous year. As a result, import price reached the peak level of $X per ton, and then contracted rapidly in the following year.

There were significant differences in the average prices amongst the major supplying countries. In 2021, amid the top importers, the country with the highest price was Italy ($X per ton), while the price for Tunisia ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Tunisia (+7.5%), while the prices for the other major suppliers experienced mixed trend patterns.

Source: IndexBox Market Intelligence Platform

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