Sweden: Postcard Market 2024

Postcard Market Size in Sweden

The Swedish postcard market stood at $X in 2022, stabilizing at the previous year. Overall, consumption enjoyed a prominent increase. As a result, consumption attained the peak level of $X. From 2015 to 2022, the growth of the market remained at a lower figure.

Postcard Production in Sweden

In value terms, postcard production amounted to $X in 2022 estimated in export price. Overall, production continues to indicate a dramatic decrease. The growth pace was the most rapid in 2013 when the production volume decreased by X%. Postcard production peaked at $X in 2012; however, from 2013 to 2022, production failed to regain momentum.

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Postcard Exports

Exports from Sweden

In 2022, approx. X tons of printed or illustrated postcards and printed cards were exported from Sweden; waning by X% on 2021 figures. Over the period under review, exports continue to indicate a abrupt setback. The growth pace was the most rapid in 2021 with an increase of X% against the previous year. The exports peaked at X tons in 2012; however, from 2013 to 2022, the exports failed to regain momentum.

In value terms, postcard exports dropped to $X in 2022. Overall, exports saw a abrupt shrinkage. The growth pace was the most rapid in 2014 with an increase of X%. As a result, the exports attained the peak of $X. From 2015 to 2022, the growth of the exports failed to regain momentum.

Exports by Country

Norway (X tons), Denmark (X tons) and Finland (X tons) were the main destinations of postcard exports from Sweden, with a combined X% share of total exports. Germany, North Macedonia, Portugal, Romania, Bosnia and Herzegovina, Spain and Italy lagged somewhat behind, together accounting for a further X%.

From 2012 to 2022, the biggest increases were recorded for Romania (with a CAGR of X%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, Norway ($X), Denmark ($X) and Germany ($X) were the largest markets for postcard exported from Sweden worldwide, with a combined X% share of total exports. Portugal, Italy, Spain, North Macedonia, Romania, Finland and Bosnia and Herzegovina lagged somewhat behind, together comprising a further X%.

In terms of the main countries of destination, Romania, with a CAGR of X%, saw the highest rates of growth with regard to the value of exports, over the period under review, while shipments for the other leaders experienced mixed trend patterns.

Export Prices by Country

In 2022, the average postcard export price amounted to $X per ton, jumping by X% against the previous year. Over the period under review, export price indicated notable growth from 2012 to 2022: its price increased at an average annual rate of X% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Over the period under review, the average export prices attained the peak figure at $X per ton in 2014; however, from 2015 to 2022, the export prices stood at a somewhat lower figure.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Italy ($X per ton), while the average price for exports to Finland ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Norway (X%), while the prices for the other major destinations experienced more modest paces of growth.

Postcard Imports

Imports into Sweden

In 2022, supplies from abroad of printed or illustrated postcards and printed cards increased by X% to X tons, rising for the second consecutive year after three years of decline. Overall, imports, however, showed a pronounced setback. The most prominent rate of growth was recorded in 2014 with an increase of X%. As a result, imports attained the peak of X tons. From 2015 to 2022, the growth of imports failed to regain momentum.

In value terms, postcard imports reduced rapidly to $X in 2022. In general, total imports indicated a slight expansion from 2012 to 2022: its value increased at an average annual rate of X% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports decreased by X% against 2017 indices. The pace of growth appeared the most rapid in 2017 when imports increased by X%. As a result, imports reached the peak of $X. From 2018 to 2022, the growth of imports remained at a somewhat lower figure.

Imports by Country

In 2022, China (X tons) constituted the largest supplier of postcard to Sweden, accounting for a X% share of total imports. Moreover, postcard imports from China exceeded the figures recorded by the second-largest supplier, the UK (X tons), fourfold. Hong Kong SAR (X tons) ranked third in terms of total imports with an X% share.

From 2012 to 2022, the average annual growth rate of volume from China stood at X%. The remaining supplying countries recorded the following average annual rates of imports growth: the UK (X% per year) and Hong Kong SAR (X% per year).

In value terms, China ($X), the Netherlands ($X) and the UK ($X) appeared to be the largest postcard suppliers to Sweden, with a combined X% share of total imports.

The Netherlands, with a CAGR of X%, saw the highest rates of growth with regard to the value of imports, among the main suppliers over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The average postcard import price stood at $X per ton in 2022, reducing by X% against the previous year. Over the period under review, the import price, however, saw a noticeable increase. The most prominent rate of growth was recorded in 2015 an increase of X% against the previous year. Over the period under review, average import prices reached the maximum at $X per ton in 2021, and then shrank notably in the following year.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was the Netherlands ($X per ton), while the price for Indonesia ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by the Netherlands (X%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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