South-Eastern Asia: Toy Market 2024

Toy Market Size in South-Eastern Asia

The Southeast Asian toy market reached $X in 2022, remaining stable against the previous year. The market value increased at an average annual rate of X% from 2012 to 2022; the trend pattern indicated some noticeable fluctuations being recorded in certain years. The level of consumption peaked at $X in 2020; however, from 2021 to 2022, consumption remained at a lower figure.

Toy Production in South-Eastern Asia

In value terms, toy production reached $X in 2022 estimated in export price. The total production indicated a measured increase from 2012 to 2022: its value increased at an average annual rate of X% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, production decreased by X% against 2020 indices. The most prominent rate of growth was recorded in 2019 when the production volume increased by X% against the previous year. Over the period under review, production hit record highs at $X in 2020; however, from 2021 to 2022, production remained at a lower figure.

Toy Exports

Exports in South-Eastern Asia

Toy exports amounted to X tons in 2022, with an increase of X% against 2021 figures. Over the period under review, exports saw a remarkable increase. The most prominent rate of growth was recorded in 2021 when exports increased by X% against the previous year. The volume of export peaked in 2022 and is expected to retain growth in the near future.

In value terms, toy exports amounted to $X in 2022. Overall, exports posted a strong expansion. The most prominent rate of growth was recorded in 2021 when exports increased by X% against the previous year. The level of export peaked in 2022 and is likely to see gradual growth in the near future.

Exports by Country

Vietnam was the major exporter of dolls and toys in South-Eastern Asia, with the volume of exports resulting at X tons, which was approx. X% of total exports in 2022. It was distantly followed by Indonesia (X tons), Malaysia (X tons) and Thailand (X tons), together achieving a X% share of total exports. The following exporters - Singapore (X tons) and the Philippines (X tons) - each recorded a X% share of total exports.

Vietnam was also the fastest-growing in terms of the dolls and toys exports, with a CAGR of X% from 2012 to 2022. At the same time, Indonesia (X%) and the Philippines (X%) displayed positive paces of growth. Malaysia experienced a relatively flat trend pattern. By contrast, Thailand (X%) and Singapore (X%) illustrated a downward trend over the same period. From 2012 to 2022, the share of Vietnam increased by X percentage points.

In value terms, Vietnam ($X) remains the largest toy supplier in South-Eastern Asia, comprising X% of total exports. The second position in the ranking was taken by Indonesia ($X), with a X% share of total exports. It was followed by Thailand, with a X% share.

From 2012 to 2022, the average annual growth rate of value in Vietnam totaled X%. The remaining exporting countries recorded the following average annual rates of exports growth: Indonesia (X% per year) and Thailand (X% per year).

Export Prices by Country

In 2022, the export price in South-Eastern Asia amounted to $X per ton, picking up by X% against the previous year. Over the period from 2012 to 2022, it increased at an average annual rate of X%. The growth pace was the most rapid in 2013 when the export price increased by X%. Over the period under review, the export prices reached the peak figure at $X per ton in 2020; however, from 2021 to 2022, the export prices failed to regain momentum.

Prices varied noticeably by country of origin: amid the top suppliers, the country with the highest price was Thailand ($X per ton), while Indonesia ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Thailand (X%), while the other leaders experienced more modest paces of growth.

Toy Imports

Imports in South-Eastern Asia

In 2022, overseas purchases of dolls and toys increased by X% to X tons, rising for the second consecutive year after two years of decline. Total imports indicated slight growth from 2012 to 2022: its volume increased at an average annual rate of X% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by X% against 2020 indices. The pace of growth appeared the most rapid in 2015 when imports increased by X%. Over the period under review, imports reached the peak figure at X tons in 2018; however, from 2019 to 2022, imports failed to regain momentum.

In value terms, toy imports surged to $X in 2022. Total imports indicated a strong increase from 2012 to 2022: its value increased at an average annual rate of X% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by X% against 2020 indices. The growth pace was the most rapid in 2013 when imports increased by X%. Over the period under review, imports reached the peak figure in 2022 and are likely to continue growth in years to come.

Imports by Country

In 2022, Thailand (X tons), Indonesia (X tons) and Malaysia (X tons) was the main importer of dolls and toys in South-Eastern Asia, committing X% of total import. Myanmar (X tons) held a X% share (based on physical terms) of total imports, which put it in second place, followed by Singapore (X%), the Philippines (X%), Cambodia (X%) and Vietnam (X%).

From 2012 to 2022, the biggest increases were recorded for Cambodia (with a CAGR of X%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, the largest toy importing markets in South-Eastern Asia were Singapore ($X), Malaysia ($X) and Indonesia ($X), together accounting for X% of total imports. The Philippines, Vietnam, Thailand, Cambodia and Myanmar lagged somewhat behind, together accounting for a further X%.

Cambodia, with a CAGR of X%, recorded the highest rates of growth with regard to the value of imports, among the main importing countries over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2022, the import price in South-Eastern Asia amounted to $X per ton, growing by X% against the previous year. Import price indicated buoyant growth from 2012 to 2022: its price increased at an average annual rate of X% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, toy import price increased by X% against 2017 indices. The pace of growth appeared the most rapid in 2013 an increase of X%. The level of import peaked in 2022 and is likely to see steady growth in years to come.

Prices varied noticeably by country of destination: amid the top importers, the country with the highest price was Singapore ($X per ton), while Myanmar ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by the Philippines (X%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Platform

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